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How Can Small Businesses Maximize Their Strengths This Holiday Season?

RTP blog

With the holiday shopping season kicking into full gear in little more than a week, retailers of all sizes are prepping for the customer rush. While most shoppers think of the massive doorbuster deals offered at their favorite big-name retailer, smaller retailers have just as much, if not more, at stake in making the holidays a success.

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The 15 Best Ecommerce Platform for Small Business

Ecommerce Platforms

As a result, there are dozens of different companies all claiming to have the best ecommerce platform to offer today’s small business owners. Choosing The Best Ecommerce Platform for Small Business. Scalability: Just because you’re running a small business now, doesn’t mean that it’s going to stay small forever.

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Rethinking the Retail Environment Through Food-and-Beverage Design Concepts

Retail TouchPoints

The retail industry has experienced a great deal of change over the last 2½ years with the accelerated growth of online sales, the introduction of new safety protocols, the expansion of experiential retail concepts and the integration of new technologies. The retail storefront is no longer about just leaving with goods in hand.

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How to Promote Your Small Business

Wiser

Starting and running a small business is one of the most rewarding experiences that anyone can have. But even with all this in place, it can still be difficult for small or local businesses to get noticed and stand out from the competition. Why Are Promotions Important For Small Businesses?

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Data Will be Key to Retail Success in 2021

Retail TouchPoints

Without question, the COVID-19 pandemic proved to be quite a disruptor for retailers, as in-store sales dropped and other options, like ecommerce and buy online, pick up in-store (BOPIS) surged. With that in mind, here are three predictions for retailers in the coming year. Real-time data is the key for 2021. CPG will thrive with D2C.

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How to Design Your Retail Space With Security in Mind

Retail TouchPoints

A successful retail space uses the art of design to provide a clean, aesthetically pleasing and accessible storefront and property. But businesses should also take into consideration how their security comes into play in the space. Evaluate Your Retail Store’s Location. Evaluate Your Retail Store’s Location.

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Etsy Enhances Search Experience to Prioritize ‘High-Quality’ Sellers

Retail TouchPoints

The company is optimizing its search to showcase a broader range of items from more sellers, which will create more opportunities for its network of artisans and small businesses to be seen. Diversifying our search results not only enables discovery for buyers, but it also creates opportunities for more sellers,” Daniel said. “In