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How Virtual Influencers and AI are Transforming the Creator Economy

Retail TouchPoints

billion, up from $570 million in 2023; Merchandise: $450 million, up from $130 million in 2023; and Subscriptions: $270 million, up from $90 million in 2023. As a result, eMarketer found that creators are also diversifying and generating more revenue across: Sponsored content: $8.14 billion, up from $5.12 billion in 2023; Platform payout: $3.23

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5 Tips for Maintaining Subscription Momentum

Retail TouchPoints

subscription ecommerce sales will continue to see double-digit growth over the coming years, swelling from $33.48 That’s a good sign for CPG brands, which are capable of making the most seamless transition to subscriptions: deodorant, toothpaste, diapers and even smoothie packets quickly become part of consumers’ routines.

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How to Win in the Routine Economy: Elevate the Everyday

Retail TouchPoints

If we take a look at subscription data from 2023, we find that the brands that sold products integral to customer daily routines excelled. Then, with the rise of social media, we entered the Attention Economy. Subscriptions are the foundation of a great routine; they’re products that arrive where and when you need them.

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Generative Media: The Future of Visual Marketing

Kissmetrics

Let me introduce you to generative media and all its possibilities. What is Generative Media? Generative media is computer-generated art or “photographs” as shown below. Remember, generative media isn’t just about art or image creation. Other Terms for “Generative Media”. The takeaway?

Marketing 265
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5 Free Music For Commercial Use Resources

Kissmetrics

Using someone’s music or art without express permission can result in a cease and desist—or worse. Whether you’re looking for instrumental pieces to play in the background of your next explainer video or you need some hot sounds for your social media campaigns , there are lots of great resources to choose from.

Download 318
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How Niche Communities Are Changing Online Conversations

Kissmetrics

Social media is a noisy place. What does this mean for the future of social media and digital marketing? It’s where your core audience hangs out, and their attention isn’t fragmented like it often is on larger social media sites. As an author, it pays to be active on a site like Goodreads.

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24 Ways to Make Your First E-Commerce Sale (Without Spending a Ton)

Kissmetrics

Many of them have large followings on social media and loyal audiences on their websites. This can result in a spike in traffic and social media followers, but you’ll also have a seal of approval from industry experts. Blogging also gives you content to share on social media and helps you rank in search engines.

eCommerce 332