2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution
Retail TouchPoints
JANUARY 24, 2024
Unlike the traditional multichannel approach, social commerce is about creating strong communities and affinities around specific brands and verticals. This trend will encourage B2B brands, such as those in the automotive, manufacturing, wholesaling and distribution sectors, to rethink their social media footprint and product representation.
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