B2B Related Topics 
Forrester eCommerce
SEPTEMBER 12, 2024
B2B buyers and customers aren’t seeking more content from providers or new ways to see their first name and company used in otherwise generic messaging. Forrester’s data shows that 82% of global B2B […]
Groove
JANUARY 13, 2025
Introduction The explosive growth of wholesale B2B eCommerce is transforming how businesses operate in the wholesale industry. Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent.
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Groove
OCTOBER 27, 2024
Reach out to our team today to learn more about how our B2B eCommerce agency can support eCommerce development as your company continues to grow. Key Considerations in B2B eCommerce Development If you're ready to take your business to the next level, it's important to stay on top of the latest trends in eCommerce development.
Forrester eCommerce
AUGUST 19, 2024
Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.
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In the B2B space, digital expectations are higher than ever. Consumer platforms have made online experiences incredibly user-friendly and efficient, adding pressure for businesses to follow suit to meet the expectations of the modern B2B buyer. Take inspiration from B2C commerce strategies and adapt them for B2B digital interactions.
Groove
OCTOBER 30, 2024
Business-to-business electronic commerce—or B2B eCommerce—refers to digital transactions of goods and services between two companies. While B2B eCommerce involves commercial exchanges, B2C consists of retail sales. B2B eCommerce platforms simplify transactions between businesses, no matter where they’re located.
Groove
OCTOBER 24, 2024
B2B businesses have to nurture customers through a complex buyer’s journey. From a business point of view, this means B2B companies need specialized software to streamline their marketing and lead-nurturing processes so they can keep different prospects engaged from beginning to end.
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B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. From fragmented data sources and complex buyer journeys to operational inefficiencies, the road to AI-powered growth can be challenging. To achieve a competitive edge, understanding your organization’s AI-readiness is essential.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
Advertiser: ZoomInfo
It's time for you to start selling smarter - and hitting your sales number - with the best B2B database in the market. And if sales teams want to continuously sell better -- and faster -- their sales enablement process must have a game-winning strategy. Get started today.
Advertiser: ZoomInfo
Key tactics for assessing the completeness, coverage, and consistency of B2B data. After reading, you’ll gain insight into the following components: How to develop a framework for analyzing a vendor’s contact and account data. Critical integrations that fit directly into your sales processes and workflows.
Advertiser: ZoomInfo
Given data’s direct impact on marketing campaigns, reporting, and sales follow-up, maintaining an accurate and consistent database is a top priority for B2B organizations. However, investing in new technology isn’t always easy, and commonly, it’s difficult to show the ROI of data quality efforts.
Advertiser: ZoomInfo
Data normalization. It’s not a far stretch to suggest that the topic isn’t exactly what gets marketers excited in their day-to-day workflow. However, if lead generation, reporting, and measuring ROI is important to your marketing team, then data normalization matters - a lot.
Advertiser: ZoomInfo
In this report, ZoomInfo substantiates the assertion that technographic data is a vital resource for sales teams. In fact, the majority of respondents agree—with 72.3% reporting that technographic data is either somewhat important or very important to their organization.
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