Forrester eCommerce

DECEMBER 11, 2020

With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. These solutions are already popular in B2C and B2B markets, creating experiences that: Meet modern buyers’ expectations of immediacy.

B2B 511

B2B B2C Marketing Customer 511

Forrester eCommerce

AUGUST 14, 2020

A few weeks ago, I teamed up with some treasured colleagues to discuss the marketing technology landscape in a conversational webinar: Steve Casey, who joins me in covering B2B marketing technology, and our compatriots Joe Stanhope and Rusty Warner who cover B2C marketing technology, engaged in a spirited (‘cause we don’t always agree) conversation (..)

B2B 453

B2B B2C Webinar Technology 453

Forrester eCommerce

MAY 9, 2019

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.

B2B 411

B2B eCommerce B2C eCommerce Marketing 411

Kissmetrics

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. B2B Social Platform Use.

Social Media 279

Social Media B2C B2B Consumer 279

Optimizely

NOVEMBER 1, 2018

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354

B2C Marketing B2B Article 354

Forrester eCommerce

MAY 31, 2019

Shopify is widely known as a B2C/DTC platform, and its Shopify Plus offering is aimed at a B2B audience. Handshake brings Shopify a more advanced set of B2B capabilities. Handshake was listed in “The Forrester Wave™: B2B Commerce Suites For Midsize […]. How advanced?

B2B 304

B2B Shopify B2C eCommerce 304

BigCommerce

DECEMBER 16, 2021

With the rise of millennial buyers, more B2B businesses are looking to create B2C-like buying experiences. At BigCommerce’s 2021 Make…

B2B 334

B2B B2C 334

Forrester eCommerce

FEBRUARY 10, 2020

GetWhen I describe what customer experience management requires to be able to transform a CX vision into reality, I often hear from my audience: “this is interesting, but we are different“ The nature of that difference is then often stated as: we are operating in B2B, not B2C; or we operate in a heavily regulated […].

B2C 516

B2C B2B Customer Experience Operations 516

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

B2B 314

B2B B2C Multi-channel Marketing 314

Forrester eCommerce

MAY 20, 2019

Unprecedented Growth Chief customer officers and chief experience officers were once a small community of visionaries and practitioners pioneering customer experience (CX) across industries.

B2C 361

B2C B2B Customer Experience Customer 361

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Retail TouchPoints

OCTOBER 8, 2024

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons persist, with many B2B companies frustrated that they can’t fully monetize their ecommerce channel.

B2B 261

B2B eCommerce Platforms eCommerce B2C 261

Forrester eCommerce

SEPTEMBER 10, 2018

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous.

Marketing 366

Marketing B2B B2C Consumer 366

Kissmetrics

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. While competition is intense in the mainstream, niche B2B marketplaces are showing real promise.

B2B 298

B2B Merchant Services eCommerce Food and Beverages 298

Retail TouchPoints

OCTOBER 6, 2022

Headless commerce provider commercetools has added B2B functionalities to the core offering of commercetools Composable Commerce. The new functionality offers features including seamless account management and checkout processes and the ability to view, search and browse an entire product catalog online.

B2B 271

B2B B2C Customer Experience Management 271

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

SEO 298

SEO B2B B2C Mobile 298

Fabric

FEBRUARY 15, 2021

Most articles about building e-commerce software focus on B2C (business-to-consumer) settings. While B2C is widely written about, there are far fewer technical guides for developers in the $1.3 trillion B2B (business-to-business) e-commerce industry.

eCommerce 246

eCommerce B2B eCommerce Software B2C 246

Retail TouchPoints

DECEMBER 8, 2022

But the real BNPL growth in the next decade won’t come from retail spending; the business model is getting a boost with many B2B businesses moving to add BNPL as a payment option. For example, in 2018 global B2B payments hit $125 trillion, while the global consumer payments market only reached $52 trillion. Meeting B2B Business Needs.

B2B 300

B2B Payment Services B2C Financial Services 300

BigCommerce

MAY 2, 2022

At BigCommerce, we strive to provide the best tools and resources to help merchants across the world make the most…

BigCommerce 345

BigCommerce eCommerce Platforms B2C B2B 345

BigCommerce

MARCH 15, 2018

Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 It’s instead that they have yet to fully implement modern success strategies the B2C world has long known produce incrementally high ROI. to talk about: Their online selling success as a B2B brand.

B2B 344

B2B eCommerce BigCommerce Payment Services 344

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify has taken a stake in the B2B retail marketplace Faire and is establishing Faire as the recommended wholesale marketplace for its millions of global merchants through a deeper integration between the two platforms. The size of Shopify’s stake in Faire was not disclosed.

Shopify 284

Shopify B2B Merchant Services eCommerce 284

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment. Paul Mitchell.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Retail TouchPoints

JANUARY 10, 2025

Now we’re doing a B2C and a B2B move that provides a lot of longevity. It’s really about making David’s a tech company now and bringing in the B2B aspect, tapping into this audience and maximizing it. Here’s how Davids plans to do it.

B2B 282

B2B Small Business Retail Consumer Jewelry 282

BigCommerce

JULY 28, 2022

BigCommerce is proud to share that it has received high honors as a top solution in the 2022 Paradigm B2B…

BigCommerce 377

BigCommerce B2B B2C eCommerce 377

Forrester eCommerce

NOVEMBER 6, 2018

Business stakeholders and CIOs in both B2B and B2C environments are planning and deploying IoT solutions to power digital transformation initiatives to revolutionize customer relationships, enhance operations, and differentiate products. IoT deployment momentum brings challenges.

B2C 404

B2C B2B Operations Management 404

Groove

APRIL 15, 2024

B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. BigCommerce has a solution to that never-ending problem: BigCommerce B2B Edition. What Are the Four Factors Driving B2B to Shift to eCommerce? What Are the Four Factors Driving B2B to Shift to eCommerce?

BigCommerce 226

BigCommerce B2B B2C Customer Retention 226

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 260

B2B eCommerce BigCommerce Omnichannel 260

Kissmetrics

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. The holidays are a gold mine for increasing your B2B sales. The best strategy for increasing B2B sales?

B2B 290

B2B Social Media Shipping Costs Marketing 290

BigCommerce

SEPTEMBER 14, 2020

You’ve heard of B2B, B2C, and maybe even D2C. To add to the alphabet of business models, there’s also B2B2C,…

B2C 319

B2C B2B eCommerce 319

Forrester eCommerce

JULY 13, 2020

This Wednesday, July 15th, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day.

B2C 329

B2C B2B Customer Loyalty Customer Experience 329

Retail TouchPoints

JANUARY 9, 2025

How are retailers in the B2B and B2C space preparing for supply chain disruptions caused by potential tariffs in 2025? Reflections on Tariffs and Trade Disruptions PAN: Since the results of the U.S. election were announced, tariffs have been on every retail and supply chain executives mind.

Supplies 284

Supplies Shipping Costs B2C Channel 284

Retail TouchPoints

APRIL 4, 2022

B2C and B2B Experiences Will Keep Converging and Optimizing. One of the hottest trends will be the continued convergence of B2C and B2B commerce experiences, as both domains work to create more effective commerce ecosystems that meet their customers’ needs.

B2C 326

B2C B2B Supplies Conversion Optimization 326

BigCommerce

MARCH 6, 2018

My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? I was helping to make sure our Google Adwords were up and running and that we weren’t overspending our budget. So how’d we get there?

B2B 371

B2B Magento BigCommerce Shipping Costs 371

Retail TouchPoints

MARCH 19, 2024

The online eyewear retailer, which sells in both B2B and B2C channels and is working with brick-and-mortar retailer U.S.Vision , has categorized approximately 3,000 SKUs since adopting the PIM solution, with more in the pipeline.

Management 270

Management B2C B2B Channel 270

Forrester eCommerce

JULY 15, 2020

Regardless of your category or scenario — B2C, B2B, eCommerce replatforming, pivot to omnichannel, personalization, extension […].

B2C 307

B2C B2B Omnichannel Operations 307

Forrester eCommerce

JULY 13, 2020

On Wednesday, July 15, we’re inviting executives from all companies — large and small, B2B, and B2C — to participate in our inaugural CX Reality Day and test out the real experiences that their brand delivers to customers.

B2C 293

B2C B2B Customer Customer Experience 293