Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

B2B 314

B2B B2C Multi-channel Marketing 314

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify has taken a stake in the B2B retail marketplace Faire and is establishing Faire as the recommended wholesale marketplace for its millions of global merchants through a deeper integration between the two platforms. The size of Shopify’s stake in Faire was not disclosed.

Shopify 289

Shopify B2B Merchant Services eCommerce 289

Kissmetrics

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. While competition is intense in the mainstream, niche B2B marketplaces are showing real promise.

B2B 298

B2B Merchant Services eCommerce Food and Beverages 298

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

SEO 298

SEO B2B B2C Mobile 298

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

FastSpring

JUNE 22, 2022

We don’t have to look far to find examples of B2B SaaS companies that have found traction using a self-service or product-led motion. Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. What does that mean exactly?

B2C 148

B2C B2B Payments Payment Services 148

Optimizely

JANUARY 29, 2019

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? And this is true of B2C CRMs as well.

B2C 210

B2C Customer Data eCommerce Platforms Marketing 210

Kissmetrics

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. The holidays are a gold mine for increasing your B2B sales. The best strategy for increasing B2B sales?

B2B 290

B2B Social Media Shipping Costs Marketing 290

RTP blog

APRIL 26, 2018

focuses on how retailers can bolster their customers’ experience, I noticed a number of sessions and in-person meetings at the two conferences that actually touched on the world of a somewhat different audience: B2B buyers. Another example of retail’s impact on B2B comes from an unlikely source — luxury candy boutique Sugarfina.

B2B 150

B2B B2C Magento eCommerce 150

Retail TouchPoints

APRIL 4, 2022

B2C and B2B Experiences Will Keep Converging and Optimizing. One of the hottest trends will be the continued convergence of B2C and B2B commerce experiences, as both domains work to create more effective commerce ecosystems that meet their customers’ needs. We’re also closely watching what happens with the metaverse.

B2C 328

B2C B2B Supplies Conversion Optimization 328

Groove

FEBRUARY 4, 2022

If you found this article on the web, you are likely a B2B Wholesale business that is looking to expand your operations into the eCommerce space. There are specific challenges that B2B merchants face when operating an eCommerce store, and you will want to address them before they become large issues. What is B2B Wholesale?

Payment Services 195

Payment Services B2B Operations Shipping Costs 195

Retail TouchPoints

MARCH 19, 2024

The online eyewear retailer, which sells in both B2B and B2C channels and is working with brick-and-mortar retailer U.S.Vision , has categorized approximately 3,000 SKUs since adopting the PIM solution, with more in the pipeline.

Management 275

Management B2C B2B Channel 275

Groove

DECEMBER 5, 2024

HubSpot Tools With four main tools, HubSpot for eCommerce can improve your B2B and B2C marketing strategies, sales, and service. Marketing Hub The HubSpot features in Marketing Hub pull together all of the information, content generation support, and communication channels you need to connect with leads and convert them into customers.

eCommerce 293

eCommerce Marketing B2B Management 293

Groove

NOVEMBER 24, 2020

In this blog, we're sharing 5 features of BigCommerce Enterprise that help both B2B and D2C eCommerce stores create a seamless shopping experience and drive more revenue. B2B support. BigCommerce even makes it easy to manage product inventory in one spot (see how we helped this B2B client accurately manage inventory with BigCommerce.)

BigCommerce 297

BigCommerce Payments Payment Services B2B 297

Kissmetrics

OCTOBER 9, 2017

None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. Different channel or medium. Viral’ marketing might work for B2C. Well, guess what? Same story.

B2B 546

B2B Marketing Demo Live Chat 546

Kissmetrics

JUNE 23, 2020

Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels. Lesson #3: Marketing Channels. Lesson #2: Sales Channels. Lesson #2: Additional Marketing Channels. Lesson #3: Additional Channels.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Retail TouchPoints

JUNE 23, 2022

ODP noted that it was still open to other options, including the possibility of splitting into two companies : ODP, which would have operated the retail business; and NewCo, which would have inherited the B2B business. This offer was rejected as well.

B2B 274

B2B B2C Toys Supplies 274

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. What does this have to do with B2B ecommerce? The way B2B buyers want to buy is changing.

B2C 116

B2C B2B eCommerce Live Chat 116

GetElastic

MAY 13, 2019

For more than half a decade B2B Online has been a go to destination for B2B digital business leaders. It has earned this acclaim by providing manufacturers, distributors, and commerce practitioners from B2B businesses a tailored forum to network with, learn from, and collaborate with their peers and their partners.

B2B 151

B2B B2C Channel eCommerce 151

BigCommerce

MAY 4, 2018

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. A few years ago, the team decided to launch a direct-to-consumer channel. Traditionally B2B retailers are going direct to consumer.

Workshop 419

Workshop Presentation eCommerce Merchant Services 419

GetElastic

JANUARY 10, 2018

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But what about personalization for B2B (business to business) sales? B2B will look more like B2C.

B2B 141

B2B Multi-channel B2C Customer Experience 141

GetElastic

JUNE 27, 2019

It’s long been said today’s B2B buyers want and expect a B2C experience from manufacturers and wholesalers. Though B2B suppliers are increasingly embracing digital — from ecatalogs to configure price quote (CPQ) and online checkout, supporting the diversity and complexity of B2B payments remains a challenge.

Merchant Services 157

Merchant Services Payments Payment Services B2B 157

Kissmetrics

SEPTEMBER 29, 2020

Plus, social media is a highly effective marketing channel. We’ve worked with huge global brands on their audience targeting, messaging and creative across multiple social channels. The company has achieved impressive results for their tech, B2B and B2C clients. 6 Sculpt — Best For B2B. There are now 3.8

Social Media 331

Social Media Marketing B2B eCommerce 331

Kissmetrics

NOVEMBER 19, 2021

Hosting training webinars works in both the B2B and B2C space, depending on who your target market is. For example, if you’re a B2B company selling software to small businesses, you might host a product demo. Or, if you’re a B2C company selling cosmetics, you might host a webinar on how best to use your products.

Webinar 297

Webinar Social Media B2C Download 297

BigCommerce

OCTOBER 31, 2017

Launching in B2B or the industrial ecommerce industries is hard. Best yet –– few other B2B brands have figured out how to sell something online well and at scale. What I love the most about 1-800-Stencil is that this B2B brand is *very* good at Facebook marketing. The most underserved niche for ecommerce is in B2B.

eCommerce 839

eCommerce Shipping Costs Beauty and Health B2B 839

GetElastic

JULY 19, 2019

Miller gave us the low-down on what personalization means for B2B organizations and the challenges it poses for B2B ecommerce practitioners. Check out our Q&A session: What are some of the trends you’re currently seeing in the B2B space? What does personalization mean for B2B?

B2B 140

B2B B2C eCommerce Channel 140

GetElastic

DECEMBER 10, 2018

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. the volume of B2C online purchases. the volume of B2C online purchases.

B2B 156

B2B eCommerce B2C Payment Services 156

BigCommerce

NOVEMBER 13, 2017

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Freund Container : B2B empowerment through RESTful APIs. For B2B enablement and empowerment complexity that works seamlessly across customer and employee touchpoints.

eCommerce 411

eCommerce Jewelry EDI Shipping Costs 411

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 That’s more than 6 times the value of B2C ecommerce. Sell on multiple channels?

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

Ecommerce Platforms

OCTOBER 15, 2018

I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. Ok, it goes without saying that B2C has unlimited opportunities for strategic entrepreneurs. But so is the fact that B2B is outdoing B2C in online revenue. B2B ecommerce in 2017 had grown to a value of $7.7

eCommerce Platforms 142

eCommerce Platforms B2B Payment Services Merchant Services 142

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 97

Multichannel B2C B2B eCommerce 97

GetElastic

NOVEMBER 26, 2018

With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136

ChannelAdvisor

APRIL 25, 2022

B2B buyers today believe that making purchases for work should be as easy as making purchases for themselves. To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. .

Multichannel 95

Multichannel B2C B2B eCommerce 95

GetElastic

APRIL 8, 2021

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. the volume of B2C online purchases. the volume of B2C online purchases.

B2B 148

B2B eCommerce B2C Payment Services 148

GetElastic

SEPTEMBER 30, 2019

B2B companies are thinking about personalization all wrong. However, B2B customers require a completely different value proposition than retail shoppers on the hunt for a fancy new shirt. And that value proposition requires a commerce platform that veers from a B2C definition that looks at past purchases to recommend future ones.

B2B 121

B2B Payment Services B2C Recommendation 121