B2B CRM vs. B2C CRM: What’s the Difference?
Optimizely
OCTOBER 5, 2017
A CRM is the one place where all of your customer data lives, creating a single source of truth on which to base business decisions and manage customer engagement. However, most traditional CRMs were built specifically to serve B2B businesses — and you can tell. In contrast, the B2C CRM is built for marketers.
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