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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

Introduction The explosive growth of wholesale B2B eCommerce is transforming how businesses operate in the wholesale industry. Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent.

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Leveraging eCommerce for B2B Wholesale Operations

Groove

If you found this article on the web, you are likely a B2B Wholesale business that is looking to expand your operations into the eCommerce space. There are specific challenges that B2B merchants face when operating an eCommerce store, and you will want to address them before they become large issues. What is B2B Wholesale?

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Customer Service is Personal, so Show Me the Love

Retail TouchPoints

Our research found that 63% of online shoppers favor live chat with a human being for online customer service, and 37% of those using it are likely to place an order. Automated live chat (bot) was also very interesting, seeing 52% usage. A substantial 31% of online shoppers interacted in-store with customer service.

Customer 285
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Why Unscalable Marketing Activities are Best for B2B Companies

Kissmetrics

None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. Live chat is one solution. Viral’ marketing might work for B2C. Well, guess what? Image Source.

B2B 546
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5 Reasons Why Every B2B eCommerce Site Should Take Lessons From B2C

SellBrite

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. What does this have to do with B2B ecommerce? The way B2B buyers want to buy is changing.

B2C 116
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Best Customer Service Software

Kissmetrics

Hubspot’s Service Hub —Best for Free Software and Deals Zendesk —Best for a Complete Support Suite Groove —Best for Small Businesses and Startups TeamSupport —Best for B2B Support LiveAgent —Best for Live Chat Service Salesforce Service Cloud —Best for Remote and On-Site Support Freshdesk —Best for a Streamlined System.

Live Chat 239
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Technology & Electronics Ecommerce Site Design

BigCommerce

It’s an industry that lives in the margins of both B2B and B2C. Some of the noticeable features which worked as an indirect boost up in sales are; Live Chat – It has increased customer interaction with customer service representatives which eventually reduced the number of calls. Selling technology is hard.