Optimizely

NOVEMBER 1, 2018

Both of the above are examples of B2C products, but the length of the sales cycle is very different for the two products. If your brand sells an expensive or niche product with a long B2C sales process, you have to think about your marketing differently long-term. Use content marketing throughout long B2C sales cycles.

B2C 354

B2C Marketing B2B Article 354

Forrester eCommerce

MAY 9, 2019

As the world’s largest eCommerce market, China appeals to global B2C and B2B brands alike. But China’s B2B eCommerce market is not as mature as the consumer space, and neither is its B2B payment.

B2B 411

B2B eCommerce B2C eCommerce Marketing 411

Kissmetrics

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C.

Social Media 279

Social Media B2C B2B Consumer 279

Forrester eCommerce

SEPTEMBER 10, 2018

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous.

Marketing 366

Marketing B2B B2C Consumer 366

BigCommerce

MARCH 27, 2018

It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 To give that a bit of perspective, global B2C sales topped $2.1 B2C ecommerce accounted for $660 billion in 2017.

B2B 333

B2B B2C eCommerce Multi-channel 333

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? A content marketing strategy is like a roadmap or a blueprint.

B2B 314

B2B B2C Multi-channel Marketing 314

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. Guarding your secret sauce (aka.

SEO 416

SEO B2B Shipping Costs B2C 416

Kissmetrics

SEPTEMBER 8, 2021

E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. While competition is intense in the mainstream, niche B2B marketplaces are showing real promise.

B2B 298

B2B Merchant Services eCommerce Food and Beverages 298

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. That said, there are enormous opportunities for B2B companies to tap into the local market’s power.

SEO 298

SEO B2B B2C Mobile 298

Retail TouchPoints

JANUARY 10, 2025

According to Elina Vilk, Chief Business Officer of Davids Bridal, the retailer has effectively 90% of the entire market of brides , she shared in an interview with Retail TouchPoints. Now we’re doing a B2C and a B2B move that provides a lot of longevity. Davids Bridal. This isnt just anecdotal.

B2B 287

B2B Small Business Retail Consumer Jewelry 287

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment. Paul Mitchell.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

BigCommerce

MARCH 15, 2018

Inbound marketing is now a no-brainer for successful businesses with online storefronts. Outbound marketing is falling more and more by the wayside. What is Inbound Marketing? Sure, sales people do still call out and talk to potential customers, but… Inbound marketing is an undeniable business need in today’s world.

B2B 344

B2B eCommerce BigCommerce Payment Services 344

Retail TouchPoints

DECEMBER 8, 2022

But the real BNPL growth in the next decade won’t come from retail spending; the business model is getting a boost with many B2B businesses moving to add BNPL as a payment option. For example, in 2018 global B2B payments hit $125 trillion, while the global consumer payments market only reached $52 trillion. Regulation Hurdles.

B2B 305

B2B Payment Services B2C Financial Services 305

Groove

APRIL 15, 2024

B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. BigCommerce has a solution to that never-ending problem: BigCommerce B2B Edition. What Are the Four Factors Driving B2B to Shift to eCommerce? What Are the Four Factors Driving B2B to Shift to eCommerce?

BigCommerce 230

BigCommerce B2B B2C Customer Retention 230

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify has taken a stake in the B2B retail marketplace Faire and is establishing Faire as the recommended wholesale marketplace for its millions of global merchants through a deeper integration between the two platforms. The size of Shopify’s stake in Faire was not disclosed.

Shopify 289

Shopify B2B Merchant Services eCommerce 289

Retail TouchPoints

JANUARY 9, 2025

How are retailers in the B2B and B2C space preparing for supply chain disruptions caused by potential tariffs in 2025? Consumer education is another potentially powerful tool, as is keeping a close eye on manufacturers to ensure they are not creating extra product to be sold on black or grey markets.

Supplies 289

Supplies Shipping Costs B2C Channel 289

Kissmetrics

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. The holidays are a gold mine for increasing your B2B sales. How can you leverage social selling? Cash in on the Holidays.

B2B 290

B2B Social Media Shipping Costs Marketing 290

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Groove

DECEMBER 5, 2024

HubSpot is well-known among business owners, entrepreneurs, and marketing professionals. As an all-in-one solution for inbound marketing, sales, and customer service, it checks a lot of boxes, but you may not recognize the full extent of what it has to offer. In 2010, they published a book called “Inbound Marketing.”

eCommerce 293

eCommerce Marketing B2B Management 293

Kissmetrics

JUNE 23, 2020

But how do you market it? Sure you can use tools like Ubersuggest to help you out, but what do you do if you need step-by-step instructions from the very beginning… especially if you have little-to-no marketing experience? Over the next 4 weeks, I am going to teach you how to market an e-commerce website.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

SEPTEMBER 29, 2020

Social media marketing is essential for any business. Plus, social media is a highly effective marketing channel. So, here’s a breakdown of the best social media marketing agencies and companies that can help you smash your goals: The 8 Top Social Media Companies in the World. #1 There are now 3.8 Viral Nation has an average 4.8-star

Social Media 331

Social Media Marketing B2B eCommerce 331

BigCommerce

MARCH 6, 2018

That’s when he reached out to me – his son with a computer science and marketing degree living more than 500 miles away from home. My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web?

B2B 371

B2B Magento BigCommerce Shipping Costs 371

Forrester eCommerce

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

B2B 195

B2B B2C Consumer Marketing 195

Kissmetrics

NOVEMBER 11, 2021

Are you a B2B business? Here’s the thing: most of the SEO advice out there is for B2C companies. As a B2B business, you have a different target audience, a longer buyer cycle, and different goals. If you want to learn more about how to grow your B2B business with SEO, you won’t want to miss my next webinar.

Webinar 202

Webinar SEO B2B B2C 202

Retail TouchPoints

APRIL 4, 2022

But as consumers, businesses and markets settle into something like a new routine, what changes will commerce experience in the year ahead? B2C and B2B Experiences Will Keep Converging and Optimizing. Businesses know that B2B buyers increasingly expect B2C-like product discovery and purchasing options like self-service.

B2C 328

B2C B2B Supplies Conversion Optimization 328

BigCommerce

MAY 31, 2018

When you’re a B2B company in a traditional industry and you don’t sell the world’s most intriguing products, the very idea of selling online is often met with resistance. B2B buyers want to make work purchases in much the same way they’ve become accustomed to making purchases in their personal life. But none of that is true.

B2B 320

B2B B2C eCommerce eCommerce Platforms 320

Kissmetrics

JANUARY 27, 2021

Let’s talk about content marketing. Content marketing continues to flourish for one very simple reason: it’s what the people want. Craig Davis , the former Chief Creative Officer at marketing communications firm J. That’s content marketing in a nutshell. So, what’s happening in content marketing, version 2021?

Marketing 311

Marketing Social Media Blog B2C 311

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s a catalyst reshaping the core of digital marketing. Enter generative AI (gen AI) — a beacon of hope illuminating the path forward for retailers navigating this new terrain.

Social Media 311

Social Media B2C B2B Customer Data 311

Forrester eCommerce

MAY 24, 2022

The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.

B2C 369

B2C Marketing B2B Technology 369

Retail TouchPoints

DECEMBER 2, 2024

However, as competition grows with new entrants joining the market, brand differentiation will need to increase further among the main players. Being an empty vessel or being too broad, or too narrow, is what will allow others to break through and take market share. Jenn Szekely is President at Coley Porter Bell.

Clothing 182

Clothing Fashion B2C B2B 182

BigCommerce

OCTOBER 31, 2017

Marketing, social media reviews, customer lifetime loyalty –– all of those are easier when your product speaks for itself. And if you’re going to search anyway, you might as well pick the brains of some of the industry’s most trusted and successful entrepreneurs, marketers and researchers. But it all starts with what your product is.

eCommerce 839

eCommerce Shipping Costs Beauty and Health B2B 839

Forrester eCommerce

MAY 8, 2020

To develop guidance in response to this question, Forrester forecast how CMOs would spend over the next two years on media and advertising, marketing technology, marketing […].

Marketing 507

Marketing Technology B2C B2B 507

Forrester eCommerce

MAY 11, 2020

COVID-19 Accelerates Momentum For Sales Engagement B2B sellers face the most challenging selling environment of their lifetimes. Business leaders who already invested in sales digital transformation and technologies are reaping the rewards for their prescient decisions.

Multichannel 327

Multichannel B2B Marketing Management 327

Retail TouchPoints

DECEMBER 15, 2023

While B2C autonomous deliveries, such as those using robotic vehicles meant to travel on sidewalks, have been tested by a few retailers , there may be more opportunity in the B2B or “middle mile” space.

B2C 264

B2C Travel Marketing B2B 264

Forrester eCommerce

FEBRUARY 12, 2020

Let’s face it, the marketing technology ecosystem is harder to navigate than ever before. In December, B2C […].

Technology 243

Technology Marketing B2C Presentation 243

Kissmetrics

NOVEMBER 19, 2021

You need to identify your target market, market your brand effectively , and create informative, appealing content for your chosen demographic. As a marketer or entrepreneur, you can’t afford to rely on inefficient, outdated tactics like cold-calling and paying for leads. UGC is marketing gold.

Webinar 297

Webinar Social Media B2C Download 297

Kissmetrics

OCTOBER 8, 2020

If you’ve ever led a marketing team, you know it’s easy to get overwhelmed by tasks and plans. Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. To solve this problem, consider using a marketing calendar. Why Use a Marketing Calendar? Step 1: Understand Your Customers.

Marketing 363

Marketing Social Media Document Article 363