B2B CRM vs. B2C CRM: What’s the Difference?
Optimizely
OCTOBER 5, 2017
However, most traditional CRMs were built specifically to serve B2B businesses — and you can tell. B2B CRMs clearly aim to help salespeople and marketers manage long, relatively predictable sales cycles and one-to-one communications, and they often pair with marketing tools to nurture leads across the course of a lengthy sales funnel.
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