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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

Introduction The explosive growth of wholesale B2B eCommerce is transforming how businesses operate in the wholesale industry. Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent.

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The Vital Role of B2B eCommerce Software

Groove

B2B businesses have to nurture customers through a complex buyer’s journey. Unlike in typical B2C retail, these customers often have multiple decision-makers who need to agree on purchases. B2B businesses must prepare to nurture customers through a longer, more complex buyer's journey.

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7 B2B Ecommerce Trends + 13 B2B Brands Changing How Businesses Buy

BigCommerce

B2B ecommerce will reach $1.2 of all B2B sales in the U.S. Just by the end of 2017, Forrester expects B2B ecommerce to reach $889 billion and represent 11% of total B2B sales in the U.S. That’s a monumental shift from outbound sales to inbound strategies for B2B businesses. Upgrade Your B2B Ecommerce Software.

B2B 251
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How B2B Companies can Fix Their Broken Ecommerce Platforms in 2025

Retail TouchPoints

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons persist, with many B2B companies frustrated that they can’t fully monetize their ecommerce channel.

B2B 264
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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416
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Shopify Invests in Wholesale Marketplace Faire, Expands Reach into B2B Ecommerce

Retail TouchPoints

Shopify has taken a stake in the B2B retail marketplace Faire and is establishing Faire as the recommended wholesale marketplace for its millions of global merchants through a deeper integration between the two platforms. The size of Shopify’s stake in Faire was not disclosed.

Shopify 289
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2025 Trends: AI Continues its Rise, Tariffs’ Uncertain Impact, Circular Commerce Blossoms

Retail TouchPoints

In terms of consumer acceptance of AI, there are strong indications that many consumers are unaware that AI is already sharpening the product recommendations they receive or has planned a faster delivery route so that their package arrives on time. Reflections on Tariffs and Trade Disruptions PAN: Since the results of the U.S.

Supplies 289