This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
Search engine optimization (SEO) is vital for both business-to-business (B2B) and business-to-consumer (B2C) sellers to reach their target markets. SEO strategy, however, differs depending on whether you’re running a B2B or B2C business.
Business-to-business electronic commerce—or B2B eCommerce—refers to digital transactions of goods and services between two companies. This differs from B2C eCommerce, which refers to transactions between businesses and individuals. While B2B eCommerce involves commercial exchanges, B2C consists of retail sales.
Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2BSEO strategy your company deserves, without the confusion. Guarding your secret sauce (aka.
Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. That said, there are enormous opportunities for B2B companies to tap into the local market’s power.
It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 To give that a bit of perspective, global B2C sales topped $2.1 B2C ecommerce accounted for $660 billion in 2017.
Are you a B2B business? Do you find most of the SEO advice out there doesn’t work for you? Or, maybe you aren’t sure where to start with SEO. Here’s the thing: most of the SEO advice out there is for B2C companies. B2B vs B2CSEO: What is the Difference? Want more leads?
B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.
A lot has changed in the world of search engine optimization – and there’s a lot of SEO tips out there. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with. Beyond getting SEO juice, keywords reveal a lot more about users and what they’re struggling with.
This why the number of blog posts produced each day is so high ( 2 million ) and why the SEO game has gotten so competitive. Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 Optimizing for SEO. trillion by 2021. Read the full interview below.
The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. That’s what SEO copywriting is all about. What Is SEO? What is SEO Copywriting?
My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? Landing pages, landing experience, and on-site SEO are supercritical! That was about it – and things putted along.
In this blog, we're sharing 5 features of BigCommerce Enterprise that help both B2B and D2C eCommerce stores create a seamless shopping experience and drive more revenue. Mobile & SEO optimization. B2B support. SEO Optimization. Drive more traffic to your online store with BigCommerce SEO. B2B Support.
From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked. But unlike SEO Unlocked, which is a 7-week course, I thought it would be more efficient to get you the training you need in just 4 weeks.
O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Implementar ações de marketing B2B é uma tarefa desafiadora, já que vender para outras organizações envolve muitos desafios. Diferenças entre B2B e B2C. Importância.
Writing good meta descriptions that help SEO is the tougher part — but it can get easier with help and a little practice. See the below example of search results for “simple SEO guide.”. Meta descriptions may not directly benefit SEO, but click-through rates do, and meta descriptions help get clicks. I’ll explain exactly how.
SEO Has Been Misunderstood For A Long Time I had a computer class in high school, and every day that we walked into the classroom, our teacher expected us to take part in a daily routine: Sit down at our computer and open Google. Search for “Notre Dame” (my high school’s name … the same […].
Are you planning to take your B2B business directly to consumers with a B2C site? (If If you’re still on the fence, we’ve debunked B2B selling myths and provided a marketing guide here.). SEO metatags. – Daniella Park, Designer, Webmaster, SEO expert, Jewelry Maker, One woman show, Doing It Sober. It has too!
Launching in B2B or the industrial ecommerce industries is hard. Best yet –– few other B2B brands have figured out how to sell something online well and at scale. What I love the most about 1-800-Stencil is that this B2B brand is *very* good at Facebook marketing. The most underserved niche for ecommerce is in B2B.
While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 That’s more than 6 times the value of B2C ecommerce. trillion (as of 2019).
B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.
Hosting training webinars works in both the B2B and B2C space, depending on who your target market is. For example, if you’re a B2B company selling software to small businesses, you might host a product demo. Or, if you’re a B2C company selling cosmetics, you might host a webinar on how best to use your products.
While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?
A B2B content marketing strategy is vastly different from that of B2C. 4 B2B Content Marketing Strategy Tips For Success. 4 B2B Content Marketing Strategy Tips For Success. If they do, then your B2B content marketing strategy needs improvement. Take a Personalized Approach To Nurturing Based on Behavior.
I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. Ok, it goes without saying that B2C has unlimited opportunities for strategic entrepreneurs. But so is the fact that B2B is outdoing B2C in online revenue. B2B ecommerce in 2017 had grown to a value of $7.7
As for the industry, I talked to companies in the B2B space as well as the B2C space. Here is the average conversion rate per channel: When looking at the conversion data per channel, you’ll notice that I combined SEO and content marketing because they go hand in hand. Lesson #1: Get good at SEO. You have no choice!
The Business of B2B. Our customer base is split 50/50 for homeowners (regular consumers) and businesses (B2B). And yet, only 20% of our revenue comes from our B2C segment. Our customer base is split 50/50 for homeowners (regular consumers) and businesses (B2B). And yet, only 20% of our revenue comes from our B2C segment.
Traditionally B2B retailers are going direct to consumer. Learn more about the nuances of B2B online selling. If you want proof of that, just read how AI has increased B2C revenue for Natori in the first months of 2018 alone. The B2B Workshop. What to Know Before You Go. Here are our favorites. by 2021.
I’ve helped large and small businesses maximize their online marketing strategies, generate leads, and increase conversions through strategic SEO, effective e-commerce sites, valuable content, and effective email marketing campaigns. How to Crush Local SEO: Make Your Grass Look Greener Than Your Neighbor’s. Related Links.
Let’s dive into my search traffic: As you can see, I rank for terms like SEO, digital marketing, social media marketing, etc. The cool part about lead generation is that it works well for both B2B and B2C. With B2B, you will collect fewer leads, but each one will be worth more. B2B vs B2C.
If you’re an ecommerce B2C brand selling razor blades for men, for instance, your initial interaction with the potential customer could take the form of content that tries to draw people into the brand’s website or community. Likewise, a B2B brand would offer up similar content that tries to be a valuable resource and not a hard sell.
Directive Consulting — Best for B2B, SaaS, and enterprise businesses. If you’re a B2B, SaaS, or enterprise business looking for consulting services or a dedicated PPC management partner, Directive Consulting is an excellent option. Stryde — Best for B2C and eCommerce businesses. In one example, they facilitated a 91.1%
CRO programs can also improve SEO efforts, as they improve page load times , on-page performance , UX/UI, and readability. Any business looking to improve its online conversions or SEO can benefit from a CRO program. As a final note, remember that CRO and SEO can work hand-in-hand when done right.
If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).
You might have 10% or 15% with paid ads, 10% to 15% with email and SMS and a little bit of influencers, but when that direct SEO makes up about two-thirds of the traffic, those tend to be really steady, high-performing websites that are pretty resilient. There’s a lot of opportunity in B2B ecommerce right now.
Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. Bring B2B Complexity Online. SEO features and fully customizable URLs throughout the site. URL test from SEO Site Checkup. Get more flexibility and customization from your ecommerce platform. And much more.
SEO Hasn’t Put User Experience (UX) First SEO has gone through lots of changes over the years — from link farms to keyword stuffing. The customer has not always been at the heart of the SEO process. I’ve told you before about how my high school computer teacher gamed Google’s search algorithm years ago.
You’ve already experienced it… SEO is becoming harder and harder. And you have no choice but to leverage SEO as a tactic because everyone else is doing it. Well, the first thing you need to do is adjust how you think about SEO. Well, the first thing you need to do is adjust how you think about SEO. So, what should you do?
Running a hybrid B2B/B2C business? My partner for this post, BigCommerce B2B Edition , makes it easy for you to offer different price lists and products to your different customer segments. Have Great SEO to Attract Organic Traffic. However, if you want to play the long game, you must invest in a robust SEO strategy.
It’s the one thing SEOs don’t optimize for. I don’t know why most SEOs ignore this metric considering how important it is to Google. See, Google doesn’t care to put the website with the most backlinks at the top or the best on page SEO … they want to put the website that you and other people love at the top. User signals!
How to Activate Millennial B2B Buyers. With more B2B sellers launching an online presence, digital competition took a fierce turn. Shopping apps are still relevant: Atlanta Light Bulbs worked with a BigCommerce partner, AppMixture , to build out a mobile app for their B2B buyers. This is how you do B2B mobile commerce.
These companies are in all different sectors, from B2B to B2C, and are part of all the major industries out there. SEO made up 51% of the blog’s traffic and to no surprise, social media was the 5th most popular channel. Now going back to SEO for a moment… here’s why you have to blog. billion a year.
But shifting to direct-to-consumer from a b2b wholesale model isn’t easy. Headless commerce is the decoupling of the presentation layer from the ecommerce platform, typically for more flexibility in content management and delivery, UX and even SEO. Headless Commerce (API-First) Initiatives. Download Your Guide.
We organize all of the trending information in your field so you don't have to. Join 24,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content