Kissmetrics

NOVEMBER 11, 2021

Are you a B2B business? Do you find most of the SEO advice out there doesn’t work for you? Or, maybe you aren’t sure where to start with SEO. Here’s the thing: most of the SEO advice out there is for B2C companies. B2B vs B2C SEO: What is the Difference? Want more leads?

Webinar 202

Webinar SEO B2B B2C 202

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

B2B 314

B2B B2C Multi-channel Marketing 314

BigCommerce

MARCH 15, 2018

This why the number of blog posts produced each day is so high ( 2 million ) and why the SEO game has gotten so competitive. Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 Optimizing for SEO. trillion by 2021. Read the full interview below.

B2B 344

B2B eCommerce BigCommerce Payment Services 344

Kissmetrics

MARCH 30, 2021

The principal way to accomplish this is SEO copywriting. Though SEO may sound complicated, it’s easier than you think; especially if you understand that writing for people, and not search engines , is a best practice. That’s what SEO copywriting is all about. What Is SEO? What is SEO Copywriting?

SEO 317

SEO Social Media Blog Article 317

BigCommerce

MARCH 6, 2018

My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? Landing pages, landing experience, and on-site SEO are supercritical! That was about it – and things putted along.

B2B 371

B2B Magento BigCommerce Shipping Costs 371

Groove

NOVEMBER 24, 2020

In this blog, we're sharing 5 features of BigCommerce Enterprise that help both B2B and D2C eCommerce stores create a seamless shopping experience and drive more revenue. Mobile & SEO optimization. B2B support. SEO Optimization. Drive more traffic to your online store with BigCommerce SEO. B2B Support.

BigCommerce 297

BigCommerce Payments Payment Services B2B 297

Kissmetrics

JUNE 23, 2020

From SEO to paid ads to even CRO… I am going to cover all aspects of e-commerce marketing. E-Commerce Unlocked is similar to my free SEO training course, SEO Unlocked. But unlike SEO Unlocked, which is a 7-week course, I thought it would be more efficient to get you the training you need in just 4 weeks.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

AUGUST 12, 2019

O marketing B2B é essencial para que empresas que vendem para outras empresas consigam gerar leads qualificados que possam ser convertidos em clientes. Implementar ações de marketing B2B é uma tarefa desafiadora, já que vender para outras organizações envolve muitos desafios. Diferenças entre B2B e B2C. Importância.

B2B 204

B2B B2C Marketing Vend 204

Kissmetrics

FEBRUARY 16, 2018

Writing good meta descriptions that help SEO is the tougher part — but it can get easier with help and a little practice. See the below example of search results for “simple SEO guide.”. Meta descriptions may not directly benefit SEO, but click-through rates do, and meta descriptions help get clicks. I’ll explain exactly how.

SEO 261

SEO Social Media Information Blog 261

Forrester eCommerce

NOVEMBER 19, 2020

SEO Has Been Misunderstood For A Long Time I had a computer class in high school, and every day that we walked into the classroom, our teacher expected us to take part in a daily routine: Sit down at our computer and open Google. Search for “Notre Dame” (my high school’s name … the same […].

SEO 285

SEO B2C B2B Operations 285

BigCommerce

FEBRUARY 2, 2018

Are you planning to take your B2B business directly to consumers with a B2C site? (If If you’re still on the fence, we’ve debunked B2B selling myths and provided a marketing guide here.). SEO metatags. – Daniella Park, Designer, Webmaster, SEO expert, Jewelry Maker, One woman show, Doing It Sober. It has too!

eCommerce 419

eCommerce BigCommerce Shipping Costs B2B 419

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 That’s more than 6 times the value of B2C ecommerce. trillion (as of 2019).

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Kissmetrics

NOVEMBER 19, 2021

Hosting training webinars works in both the B2B and B2C space, depending on who your target market is. For example, if you’re a B2B company selling software to small businesses, you might host a product demo. Or, if you’re a B2C company selling cosmetics, you might host a webinar on how best to use your products.

Webinar 297

Webinar Social Media B2C Download 297

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 148

B2B eCommerce Payment Services SEO 148

Groove

JANUARY 26, 2022

A B2B content marketing strategy is vastly different from that of B2C. 4 B2B Content Marketing Strategy Tips For Success. 4 B2B Content Marketing Strategy Tips For Success. If they do, then your B2B content marketing strategy needs improvement. Take a Personalized Approach To Nurturing Based on Behavior.

B2B 150

B2B Marketing Reference SEO 150

Ecommerce Platforms

OCTOBER 15, 2018

I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. Ok, it goes without saying that B2C has unlimited opportunities for strategic entrepreneurs. But so is the fact that B2B is outdoing B2C in online revenue. B2B ecommerce in 2017 had grown to a value of $7.7

eCommerce Platforms 142

eCommerce Platforms B2B Payment Services Merchant Services 142

Forrester eCommerce

JULY 6, 2023

We answer two of the most common questions we've been hearing about generative AI's potential impact on search engine optimization.

SEO 370

SEO B2C B2B Marketing 370

Kissmetrics

JUNE 19, 2018

As for the industry, I talked to companies in the B2B space as well as the B2C space. Here is the average conversion rate per channel: When looking at the conversion data per channel, you’ll notice that I combined SEO and content marketing because they go hand in hand. Lesson #1: Get good at SEO. You have no choice!

Marketing 268

Marketing SEO Channel Social Media 268

BigCommerce

MAY 25, 2017

The Business of B2B. Our customer base is split 50/50 for homeowners (regular consumers) and businesses (B2B). And yet, only 20% of our revenue comes from our B2C segment. Our customer base is split 50/50 for homeowners (regular consumers) and businesses (B2B). And yet, only 20% of our revenue comes from our B2C segment.

B2B 419

B2B Books BigCommerce Article 419

BigCommerce

MAY 4, 2018

Traditionally B2B retailers are going direct to consumer. Learn more about the nuances of B2B online selling. If you want proof of that, just read how AI has increased B2C revenue for Natori in the first months of 2018 alone. The B2B Workshop. What to Know Before You Go. Here are our favorites. by 2021.

Workshop 419

Workshop Presentation eCommerce Merchant Services 419

Kissmetrics

FEBRUARY 12, 2021

I’ve helped large and small businesses maximize their online marketing strategies, generate leads, and increase conversions through strategic SEO, effective e-commerce sites, valuable content, and effective email marketing campaigns. How to Crush Local SEO: Make Your Grass Look Greener Than Your Neighbor’s. Related Links.

Marketing 263

Marketing SEO eCommerce B2C 263

Kissmetrics

NOVEMBER 13, 2018

Let’s dive into my search traffic: As you can see, I rank for terms like SEO, digital marketing, social media marketing, etc. The cool part about lead generation is that it works well for both B2B and B2C. With B2B, you will collect fewer leads, but each one will be worth more. B2B vs B2C.

B2C 260

B2C B2B Channel Social Media 260

BigCommerce

OCTOBER 30, 2017

If you’re an ecommerce B2C brand selling razor blades for men, for instance, your initial interaction with the potential customer could take the form of content that tries to draw people into the brand’s website or community. Likewise, a B2B brand would offer up similar content that tries to be a valuable resource and not a hard sell.

Payment Services 410

Payment Services eCommerce Social Media Information 410

Kissmetrics

AUGUST 18, 2020

Directive Consulting — Best for B2B, SaaS, and enterprise businesses. If you’re a B2B, SaaS, or enterprise business looking for consulting services or a dedicated PPC management partner, Directive Consulting is an excellent option. Stryde — Best for B2C and eCommerce businesses. In one example, they facilitated a 91.1%

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

MAY 18, 2021

CRO programs can also improve SEO efforts, as they improve page load times , on-page performance , UX/UI, and readability. Any business looking to improve its online conversions or SEO can benefit from a CRO program. As a final note, remember that CRO and SEO can work hand-in-hand when done right.

eCommerce 280

eCommerce SEO Improvements Document 280

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Retail TouchPoints

JANUARY 18, 2023

You might have 10% or 15% with paid ads, 10% to 15% with email and SMS and a little bit of influencers, but when that direct SEO makes up about two-thirds of the traffic, those tend to be really steady, high-performing websites that are pretty resilient. There’s a lot of opportunity in B2B ecommerce right now.

eCommerce 277

eCommerce B2C Online Retail B2B 277

BigCommerce

APRIL 24, 2018

Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. Bring B2B Complexity Online. SEO features and fully customizable URLs throughout the site. URL test from SEO Site Checkup. Get more flexibility and customization from your ecommerce platform. And much more.

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

Forrester eCommerce

APRIL 13, 2021

SEO Hasn’t Put User Experience (UX) First SEO has gone through lots of changes over the years — from link farms to keyword stuffing. The customer has not always been at the heart of the SEO process. I’ve told you before about how my high school computer teacher gamed Google’s search algorithm years ago.

SEO 294

SEO Games Customer B2C 294

Kissmetrics

DECEMBER 11, 2018

You’ve already experienced it… SEO is becoming harder and harder. And you have no choice but to leverage SEO as a tactic because everyone else is doing it. Well, the first thing you need to do is adjust how you think about SEO. Well, the first thing you need to do is adjust how you think about SEO. So, what should you do?

Shipping Costs 277

Shipping Costs SEO Blog Shipping 277

Kissmetrics

AUGUST 6, 2021

Running a hybrid B2B/B2C business? My partner for this post, BigCommerce B2B Edition , makes it easy for you to offer different price lists and products to your different customer segments. Have Great SEO to Attract Organic Traffic. However, if you want to play the long game, you must invest in a robust SEO strategy.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Retail TouchPoints

AUGUST 24, 2023

As a marketing leader with global experience, he excels at delivering prospects and customers for leading B2B and B2C brands.

B2C 246

B2C Toys Social Media Accessories 246

Kissmetrics

SEPTEMBER 11, 2018

It’s the one thing SEOs don’t optimize for. I don’t know why most SEOs ignore this metric considering how important it is to Google. See, Google doesn’t care to put the website with the most backlinks at the top or the best on page SEO … they want to put the website that you and other people love at the top. User signals!

SEO 257

SEO Mobile Article Games 257

BigCommerce

JULY 25, 2017

How to Activate Millennial B2B Buyers. With more B2B sellers launching an online presence, digital competition took a fierce turn. Shopping apps are still relevant: Atlanta Light Bulbs worked with a BigCommerce partner, AppMixture , to build out a mobile app for their B2B buyers. This is how you do B2B mobile commerce.

Shipping Costs 419

Shipping Costs eCommerce BigCommerce B2B 419

BigCommerce

JUNE 5, 2018

But shifting to direct-to-consumer from a b2b wholesale model isn’t easy. Headless commerce is the decoupling of the presentation layer from the ecommerce platform, typically for more flexibility in content management and delivery, UX and even SEO. Headless Commerce (API-First) Initiatives. Download Your Guide.

eCommerce Marketing 340

eCommerce Marketing Payment Services eCommerce Marketing 340

Groove

MARCH 24, 2022

Benefit from B2B and B2C functionality and a fully customizable design with our BigCommerce Website Design service. Whether you’re selling B2B or B2C, BigCommerce accommodates your workflow. Following the best practices for eCommerce SEO will increase traffic to your site and improve CTR.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195