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Introduction The explosive growth of wholesale B2B eCommerce is transforming how businesses operate in the wholesale industry. Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent.
A few weeks ago, I teamed up with some treasured colleagues to discuss the marketing technology landscape in a conversational webinar: Steve Casey, who joins me in covering B2B marketing technology, and our compatriots Joe Stanhope and Rusty Warner who cover B2C marketing technology, engaged in a spirited (‘cause we don’t always agree) conversation (..)
Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.
It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 To give that a bit of perspective, global B2C sales topped $2.1 B2C ecommerce accounted for $660 billion in 2017.
It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons persist, with many B2B companies frustrated that they can’t fully monetize their ecommerce channel.
E-commerce is the future, but it isn’t just for B2C. B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. While competition is intense in the mainstream, niche B2B marketplaces are showing real promise.
Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. Guarding your secret sauce (aka.
No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment. Paul Mitchell.
Selling technology is hard. It’s an industry that lives in the margins of both B2B and B2C. This means that technology sellers online must carry a wide swath of items at various price points, and be able to negotiate for the bigger deals. Sell Technology & Electronics Online. Bob Johnson’s Computer Stuff.
As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.
In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.
But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? And this is true of B2C CRMs as well.
B2C and B2B Experiences Will Keep Converging and Optimizing. One of the hottest trends will be the continued convergence of B2C and B2B commerce experiences, as both domains work to create more effective commerce ecosystems that meet their customers’ needs.
Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.
Boxed’s ecommerce platform, which the company calls a ”curated, mobile-first, basket-building shopping experience,” is available for both B2C and B2B customers. The retailer also is monetizing its proprietary end-to-end technology through a SaaS offering. “We
None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. Viral’ marketing might work for B2C. But none of that realistically works for B2B. Well, guess what?
By embracing SaaS technology and emerging trends, Natori is on pace to earn a new generation of consumers – ones who buy from their site, not just in department stores. Traditionally B2B retailers are going direct to consumer. Learn more about the nuances of B2B online selling. But that’s where AI and social commerce could help.
Part of this differentiation will rely on the technology behind the platforms impacting the customer experience, but it will be critical moving forward for many of these brands to further define the role of their brand beyond the platform. Jenn Szekely is President at Coley Porter Bell.
HubSpot Tools With four main tools, HubSpot for eCommerce can improve your B2B and B2C marketing strategies, sales, and service. HubSpot Success Story HubSpot isn’t just for B2B lead generation businesses. For more examples, visit our case studies page and select “HubSpot” on the “Technology” menu.
In December, B2C marketing analysts Joe Stanhope and Rusty Warner, and B2B marketing analyst Lori Wizdo hosted the second annual Martech Roundtable help marketers make informed decisions against the backdrop of these exciting and disruptive trends in marketing technology.
Launching in B2B or the industrial ecommerce industries is hard. Best yet –– few other B2B brands have figured out how to sell something online well and at scale. What I love the most about 1-800-Stencil is that this B2B brand is *very* good at Facebook marketing. The most underserved niche for ecommerce is in B2B.
ODP noted that it was still open to other options, including the possibility of splitting into two companies : ODP, which would have operated the retail business; and NewCo, which would have inherited the B2B business. This offer was rejected as well.
Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. What does this have to do with B2B ecommerce? The way B2B buyers want to buy is changing.
When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. So, what does this mean for organizations and bringing B2B ecommerce strategies to the next level? According to Forrester , B2B ecommerce is on track to hit $1.2 trillion in the US by 2021.
Sensory Enabling Technologies (SETs) enable consumers to feel textures, smell and even perceive the taste of a product. Relying on these technologies can help inform the consumer about the sensory properties of a product like its texture, smell, and even taste. This is no longer science fiction. virtual reality).
For more than half a decade B2B Online has been a go to destination for B2B digital business leaders. It has earned this acclaim by providing manufacturers, distributors, and commerce practitioners from B2B businesses a tailored forum to network with, learn from, and collaborate with their peers and their partners.
For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But what about personalization for B2B (business to business) sales? B2B will look more like B2C.
Michael Leff , vice president of technology at StoreYourBoard, the 2016 Innovation Award winner. Freund Container : B2B empowerment through RESTful APIs. For B2B enablement and empowerment complexity that works seamlessly across customer and employee touchpoints. Restaurantware : B2B & B2C in a single dashboard.
If you’re a B2B marketer, you understand the process of closing a sale takes time. B2B brands have unlimited opportunities to utilize CRO in their customer journey and streamline their sales cycle. The B2B Customer Journey. B2C versus B2B buyers are different, so they should be treated as such with targeted, unique strategies.
We’re thrilled to be working with Gatik to achieve this industry-first, driverless milestone in our home state of Arkansas, and look forward to continuing to use this technology to serve Walmart customers with speed.”. in a statement. The trucks regularly navigate intersections, traffic lights and merge onto busy roads.
Rue21 will tap into learnings from his experiences at these organizations, especially his technology strategy expertise, to further enhance the brand’s customer journey and “optimize its platforms to support growth and enhanced interactions with rue21’s diverse community,” according to a company statement.
But unfortunately, in most cases, firms' existing technology ecosystem doesn't support the complex requirements of supporting a subscription business model- from customer lifecycle management to finance management. Enter: subscription billing platforms. These three vendors represent thought leadership and the associated market innovation.
With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share. In B2B buyers want the same digital commerce experiences they are receiving on B2C channels.
And, as it turns out, so was technology. And technology like BigCommerce solves for the former –– where you can build a site and customize it without touching a single piece of code. The Business of B2B. Our customer base is split 50/50 for homeowners (regular consumers) and businesses (B2B). BigCommerce's B2B Power.
I don’t mean to sound like a buzzkill to some, but let’s face it- the big money lies with B2B ecommerce. Ok, it goes without saying that B2C has unlimited opportunities for strategic entrepreneurs. But so is the fact that B2B is outdoing B2C in online revenue. B2B ecommerce in 2017 had grown to a value of $7.7
COVID-19 Accelerates Momentum For Sales Engagement B2B sellers face the most challenging selling environment of their lifetimes. Business leaders who already invested in sales digital transformation and technologies are reaping the rewards for their prescient decisions.
With a keynote from innovation icon Clayton Christensen, and multiple tracks and workshops spanning commerce best practices, selling on Amazon, and stacking up against Amazon, content management, information architecture and AI, the message was clear: B2B commerce has arrived. Key Takeaways: B2B buyers demand remarkable customer experience.
The flurry of changes in the advertising and marketing ecosystem driven by cookie and ID deprecation, rising walled gardens, and privacy-preserving measures, has B2C marketers scrambling for solutions to help them develop data-driven marketing strategies.
No matter the touch point or the technology, getting customer service right comes down to three critical elements that haven’t changed for most of us over the years: superior online customer service includes getting a timely (75%) and quality response (72%) from a competent associate (69%).
While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 That’s more than 6 times the value of B2C ecommerce. trillion (as of 2019).
I already knew the benefits of SaaS across other pieces of the commerce platform stack, including: Omnichannel commerce technologies. In fact, I witnessed a large migration to SaaS across the entire commerce and business technology stack, not just the ecommerce platform itself. And begin future-proofing your technology stack. .
More specifically, does a brand actually correlate to sales, especially for B2B players? And if so, what elements of branding are the most important to consider for B2B players who want to wisely join the trend? Despite claims that brand loyalty is dead, the truth is that the bias is still overpowering in B2C arenas.
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