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B2B ecommerce: the four challenges to face for long-term growth

GetElastic

Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. It’s either innovate or die.

B2B 167
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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. However, B2B marketing and sales often must address a board room of decision makers, any one of whom may block or veto a sale.

B2B 141
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Can I Run Multiple Digital Business Models With One Commerce Platform?

GetElastic

Over the last year at Elastic Path, we have seen more and more brands who need to run digital commerce for multiple business models. Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market.

B2C 148
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WHY YOU NEED TO DIGITALIZE YOUR B2B BUSINESS NOW!

PFS

Increasingly, B2B companies that fail to go digital are being left behind by competitors – and, yes, this includes the ever-present threat of Amazon. According to McKinsey & Company, digital leaders in the B2B space generate five times more revenue than the rest of the B2B field. appeared first on PFS Blog.

B2B 58
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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

But shifting to direct-to-consumer from a b2b wholesale model isn’t easy. Tech debt from historic open source or custom-built ecommerce technology solutions slow down internal decision making and threaten internal innovation and testing. For the time being, let’s look at one headless commerce example – Kodak.

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The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

Think more expensive products, B2B, etc. Deploy a headless commerce model , the newest and increasingly most successful. Outside of the B2B scope, the main purpose of this strategy is to build a brand with high customer lifetime value, i.e. a fantastic customer experience from awareness through retention. Typical blog data.

eCommerce 365
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Top 10 eCommerce Buyer Questions

GetElastic

A rapidly growing emerging business looking to scale up to $50M -to- $100M in revenue might be feeling the need to advance their investment in technology, but they may not know the scope, skills, and architecture required to build and manage a solution that can provide the control and customizations to differentiate its brand.

eCommerce 148