Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Kissmetrics

DECEMBER 14, 2021

Not all success stories go to our website right away, as they go through an editing and approval process with clients, others prefer not to disclose due to strict compliance rules, but if you visit the case study part of our sites, you’ll see new case studies every month. Read Boho Pink’s full case study.

Customer 208

Customer SEO Cryptocurrencies PPC 208

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

FEBRUARY 4, 2021

NP Digital Case Studies and Awards. Most recently, our work with Adobe won MediaPost’s 2020 OMMA Awards in the Search Marketing: SEO Campaign category, and another client, PROS, won Search Engine Land’s Landy Award for the Best B2B Search Marketing Initiative. Check out our Adobe XD Case Study and learn more about our work.

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

DECEMBER 11, 2017

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. You all know those case studies that promise a mythical pot of gold at the end of a rainbow. So where do people turn when they hit this realization? A/B testing.

Management 213

Management Marketing PPC Banking 213

Kissmetrics

SEPTEMBER 14, 2017

The value-offer of lead magnets are often pieces of content like: Case studies. After using their product to grade your AdWords account, they are betting on the fact that they will find areas of improvement, and that their PPC software will be more attractive. White Papers. Exclusive videos. But they can also be: Discounts.

SEO 279

SEO White Paper Document Improvements 279

Kissmetrics

MARCH 16, 2018

What about pay-per-click (PPC)? Compare that to email and PPC marketing that average at just 0.6%. In a recent case study, Intronis , a cloud backup and data protection company, implemented direct mail efforts to reach big clients. According to Marketo, the average returns for B2B ABM are huge. It’s far from dead.

Marketing 249

Marketing Mobile PPC Games 249

Liveintent

OCTOBER 21, 2019

Some other options include Google, such as PPC ads on the search network, Google Display Network ads on websites, and video ads on YouTube. There’s also Twitter, which has 330 million monthly active users both B2C and B2B. That’s why you need to diversify where you choose to advertise.

White Paper 82

White Paper Social Media PPC B2C 82

eCommerceFuel

FEBRUARY 17, 2017

For us it started out in text marketing…not text marketing, excuse me, just standard Google PPC text ads. So this is my home for that research and those case studies and those advisory pieces on the bits of information that I’ve discovered to help people grow their business and make sound decisions in each of their avenues.

Merchant Services 36

Merchant Services eCommerce BigCommerce Books 36

Omnisend

JANUARY 5, 2024

You could use user-generated content to increase your brand and product credibility, for example, include customer video testimonials, product reviews, and case studies. Paid advertising Paid or pay-per-click (PPC) advertising models are offered by search engines like Google and also social networks like Facebook.

eCommerce 89

eCommerce Payment Services SEO Social Media 89

Kissmetrics

NOVEMBER 1, 2021

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. PPC experts who can eke out a lot more revenue by optimizing every facet of a campaign probably won’t enjoy the set-and-forget nature of Performance Max campaigns.

PPC 205

PPC eCommerce Improvements Management 205