Kissmetrics

SEPTEMBER 10, 2020

Research from the Content Marketing Institute shows 80 percent of B2B marketers use metrics to measure their content performance, 65 percent have set KPIs, and 43 percent measure their content marketing ROI. page views, unique visitors, backlinks, conversions) Social media metrics (e.g., Case studies and accolades.

Marketing 363

Marketing SEO B2B Conversion Optimization 363

Kissmetrics

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Here are some typical marketing roles : Marketing Specialist Social Media Manager Search Engine Optimization Specialist Email Marketing Manager Web Content Writer Web Producer Product Manager Marketing Analyst Advertising Coordinator.

Marketing 363

Marketing Social Media Document Article 363

Kissmetrics

JUNE 23, 2020

Link building for e-commerce Building links to content, PDPs, & PLPs Social media and social proof leveraging Social media platforms in the long-term Strategy for content promotion. Lesson #3: Content Promotion. Lesson #1: Amazon. Lesson #3: Marketing Types. Lesson #1: PLA Campaigns.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Kissmetrics

AUGUST 18, 2020

Other examples include social media, programmatic, and Amazon, each with their own set of quirks and best practices. Directive Consulting — Best for B2B, SaaS, and enterprise businesses. They prove it by showcasing numerous case studies outlining their results. Let’s dive in! In one example, they facilitated a 91.1%

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Storm Brain — Best for advertising and social media marketing. Social media seemingly changes by the second. But thankfully, you don’t have to. An impressive portfolio.

Marketing 361

Marketing Social Media SEO Workshop 361

Kissmetrics

JULY 28, 2021

Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on. Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Social Sharing Metrics.

Social Media 329

Social Media Improvements Information B2C 329

BigCommerce

OCTOBER 30, 2017

Likewise, a B2B brand would offer up similar content that tries to be a valuable resource and not a hard sell. In the case of the B2B brand, though, your content might be very specific to a particular audience — the C-suite, product managers, marketers, etc. — Integrate social media into your site.

Payment Services 410

Payment Services eCommerce Social Media Information 410

Kissmetrics

OCTOBER 18, 2021

A key part of creating a quarterly content plan is to review the previous quarter’s performance metrics for your social media, mailing list, and blog pages. Check everything from traffic on your pages to direct social media engagement to click-throughs to your website. Case Studies.

White Paper 286

White Paper Social Media SEO Blog 286

Groove

JUNE 9, 2021

Incentives include anything that your target audience finds valuable, such as a special first-time discount, an entrance into a giveaway, a free downloadable piece of content like a video course or case study, a checklist and so much more. 90% of all marketers have said that social media has increased exposure.

Marketing 289

Marketing Social Media Customer Loyalty Shopping Carts 289

FastSpring

DECEMBER 18, 2020

While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?

B2B 148

B2B eCommerce Payment Services SEO 148

Kissmetrics

FEBRUARY 10, 2021

Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. They may find it through your PPC ads, in search results, or even through social media. Social Media. Unsuccessful PPC ads are a waste of money.

PPC 315

PPC Social Media Books Improvements 315

Kissmetrics

MARCH 30, 2021

Step by step, then, SEO is when: You research keywords … Then select a particular keyword and … Use that keyword to write content … Which other people then read and share on Twitter, Facebook, their own blogs and other social media platforms. Then, your primary keyword might be “social media expert advice.”. Yes it does.

SEO 317

SEO Social Media Blog Article 317

BigCommerce

MAY 4, 2018

Traditionally B2B retailers are going direct to consumer. Learn more about the nuances of B2B online selling. UX Case Study: Modern Ecommerce Design with Exxel Outdoors. In fact, The Knobs Co, a mixed B2B and B2C online seller, won a 2016 Innovation Award for their building out of a visual search tool on site.

Workshop 419

Workshop Presentation eCommerce Merchant Services 419

Kissmetrics

APRIL 9, 2021

The data provides you with information regarding their location, skills, occupation, and data about other people they like and follow on social media. This tag works exactly like any other social media platform. LinkedIn Insights Case Study: KBC Bank.

Social Media 267

Social Media Banking eCommerce Books 267

Kissmetrics

MARCH 12, 2018

86% of B2C and 91% of B2B marketers are using content marketing according to the 2018 State of Content report from CMI. Roughly 37% of marketers plan to increase their spending on content marketing in both B2B and B2C, while 46% plan to leave it the same. Social Media Metrics. There’s no longer any debate.

Marketing 205

Marketing Social Media B2C B2B 205

Kissmetrics

FEBRUARY 4, 2021

We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. The agency has deep roots in earned and paid marketing, leading companies to grow through social media, video, SEO content, and more. Want to know more?

Marketing 275

Marketing SEO eCommerce Social Media 275

Kissmetrics

MARCH 15, 2021

Instagram is a fast-growing social media platform known for appealing visuals and high-quality photos shared by individuals and companies alike. Social media can offer plenty of challenges in everyday use, so it’s best to learn as much as you can before starting your first paid campaign. How do they compare to Twitter?

Social Media 246

Social Media Download Information B2B 246

Groove

OCTOBER 1, 2020

Establish a social media branding strategy. Use paid media to increase reach. Whether you sell B2B or B2C, ensure your brand voice remains consistent throughout all of your content ? even if more than one person on your team posts on social media. Check out the 4 social media marketing tools our team trusts.

eCommerce 209

eCommerce Social Media SEO Mobile 209

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. In this post, we’ll explain 11 online marketing strategies that B2B eCommerce stores should take advantage of, based on our decades of experience helping all kinds of businesses market themselves.

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

Elsner

FEBRUARY 28, 2019

The millennials have whole-heartedly embraced the B2B eCommerce model. With such an alluring and action-packed big numbers, it is now necessary to understand the trends that will reshape the B2B eCommerce. Still not thinking to invest in the B2B eCommerce business? Provide social proofs. trillion by 2020.

B2B 110

B2B Definition eCommerce B2C 110

BigCommerce

AUGUST 1, 2018

Freund Container , a B2B business that sells custom packaging and containers, collects emails by offering 10 percent off the subscriber’s first order. Businesses can convey authority in lots of ways, such as by providing your unique credentials or certifications or by citing media figures who have interviewed you. Likability.

Presentation 410

Presentation Books Marketing Improvements 410

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. If you want to make it big as a B2B ecommerce business in 2020 , you have to adapt, change, and change fast.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Retail TouchPoints

MAY 26, 2021

Advertisers in retail and even B2B businesses have been personalizing ads for ecommerce. We’ve identified examples that will work in retail but can also work for your network of B2B affiliates and resellers. Testimonial videos and case studies: Use case studies to boost customer trust.

B2B 221

B2B Recommendation Marketing Events 221

Kissmetrics

SEPTEMBER 8, 2020

They’ll be able to tie your local SEO campaigns to other channels like social media, email, direct response, or advertising. If you’re focused on B2B sales, you’ll want a B2B specialist. Your agency should have an established list of clients and case studies. They practice what they preach.

SEO 271

SEO Multi-channel Mobile Information 271

Kissmetrics

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. No, and you don’t want to add another social network to your plate. However, LinkedIn is more than a social media network. Marketing for CPAs Frequently Asked Questions.

Marketing 351

Marketing SEO Blog Social Media 351

Kissmetrics

AUGUST 25, 2020

From social media to paid search, PPC is a smart way to see quick results. Aside from data, smart agencies partner with leading search and social media platforms. Some agencies may only manage search campaigns while others may consult, design, and manage paid social media campaigns. Source: Statistica.

PPC 279

PPC Multi-channel Social Media B2C 279

Kissmetrics

AUGUST 16, 2021

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. If you’re a B2B marketer, one of the most effective ways to generate qualified leads, apart from word-of-mouth referrals, is webinars.

Webinar 349

Webinar Social Media Blog Books 349

Kissmetrics

NOVEMBER 24, 2020

Maybe you create a bunch of case studies and testimonials that show your unique selling point, (USPs), in action. In addition to Google Ads, consider advertising on social platforms like Facebook and LinkedIn. However, ads on social media often cost less than Google Ads. Optimize Your Social Media Accounts.

Payment Services 363

Payment Services Social Media Live Chat Customer 363

Kissmetrics

JUNE 22, 2021

If you’re able to hit that smaller goal, the hedgehog model says to treat them well and deliver great content they’ll share with their friends across their social media channels. A study by AdPushUp showed conversion rates typically range from one to three percent. Just make sure that your goal is realistic and measurable.

Marketing 350

Marketing Social Media Blog SEO 350

Ecommerce Platforms

DECEMBER 20, 2021

B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. In fact, it's the first single-page application (SPA) explicitly built for B2B businesses. One such platform is Sana Commerce. Go to top. It's well-reviewed.

Payment Services 211

Payment Services B2B Shipping Costs B2C 211

Kissmetrics

AUGUST 6, 2021

Social media platforms and tools like Facebook’s Audience Insights tools to better understand your audience demographics. Running a hybrid B2B/B2C business? My partner for this post, BigCommerce B2B Edition , makes it easy for you to offer different price lists and products to your different customer segments.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. These three digital marketing practices are important for B2C buyers, and today’s online B2B buyers expect a shopping experience that is similar to B2C. B2B eCommerce SEO Marketing Strategies. #1:

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Kissmetrics

FEBRUARY 14, 2018

There are a few ways to gather this information: Survey : Asking your existing customers, email subscribers, or social media followers with a pre-webinar survey is the best way to find out what your target market wants and needs. Social proof (e.g., social media comments, testimonials) to reinforce your value proposition.

Webinar 223

Webinar Events Social Media Information 223

Kissmetrics

AUGUST 25, 2021

Since the majority of your competitors are also using content to reach and attract customers, you’ve got to reach your prospects on their level, whether you’re a B2B or B2C marketer. Social media stats: Are people commenting, liking, and sharing your content? I’ve used this approach several times and it works.

Article 363

Article Blog Social Media SEO 363

Kissmetrics

APRIL 7, 2021

A thought leader could work with a marketing team to churn out high-quality blog posts, educational videos, and social media content. A good tip is to create surveys or leverage social listening tools to get the answers. If you have social media pages in place, look at the comments or messages of your audience.

Marketing 255

Marketing Books Social Media Live Chat 255

Kissmetrics

APRIL 5, 2021

InseevInteractive, a marketing company, found a way around this challenge by installing buttons that allowed visitors to see more testimonials or read long-form case studies. This testimonial example leverages the power of social proof while keeping customers who are ready to convert on task.

Beauty and Health 242

Beauty and Health SEO Marketing Consumer 242

Kissmetrics

MAY 2, 2018

“Repurposing your content opens the doors to reaching more people and breathes life back into old posts that you know are well written and highly informative.” ~ Elna Cain , Professional B2B Writer. Social media moves too fast, and no one is online all the time. In the B2B sphere, they’re an absolute must.

White Paper 236

White Paper Webinar Social Media Blog 236