Forrester eCommerce

JANUARY 21, 2021

Last year ended up being a tale of two cities for the channel. With catlike reflexes, the IT channel emptied the laptop supply chain and became […]. On one hand, customers and governments recognized partners as an essential service and central to their ability to rapidly respond to a worsening pandemic early in the year.

Channel 528

Channel Supplies Customer B2B 528

Forrester eCommerce

JANUARY 6, 2020

Preparing for this years list of future channel trends has been an immersive experience to say the least. In 2019, I was able to talk to 497 companies one-on-one about their channel strategy and programs, including 130 of those face-to-face.

Channel 524

Channel Technology Customer Experience B2B 524

Forrester eCommerce

AUGUST 1, 2024

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides. While […]

B2B 443

B2B Marketing Recommendation Channel 443

Forrester eCommerce

JULY 8, 2021

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

Social Media 535

Social Media Channel Technology Customer 535

Groove

NOVEMBER 19, 2024

His global expertise spans various product/service types, including SaaS, eCommerce, Cloud, and B2B, as well as several customer verticals, such as enterprise software, publishing, and consumer electronics. He was previously SVP of sales, marketing and partnerships at Digital River.

eCommerce 448

eCommerce Merchant Services Consumer Electronics Electronics 448

Forrester eCommerce

SEPTEMBER 6, 2019

But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]. Especially on the consumer front. Yet in the enterprise IT world, they have developed with fits and starts.

B2B 372

B2B Channel Consumer Marketing 372

Forrester eCommerce

JANUARY 28, 2021

Both business buyers and B2B sellers are increasing their participation in marketplaces. B2B buyers rely less and less on enterprise account reps. […]. As the shift continues, companies that have experience of and actual success in marketing on marketplaces will reap the benefits of early adoption.

Channel 414

Channel B2B Marketing Customer 414

Forrester eCommerce

JUNE 26, 2020

I’ve been researching B2B pricing and its important role in digital transformation for industrial manufacturers. New “as a service” business models offer opportunities for manufacturers, but they can also increase margin risk. Industrial manufacturers already manage a complex matrix of price lists.

B2B 474

B2B Management Channel Customer 474

Forrester eCommerce

DECEMBER 30, 2020

B2B channel chiefs often forget or overlook the impact that partner profiling has on the indirect business. An ideal partner profile is a “job description” for hiring new partners, and this profile data is connected to every decision that a channel chief will make.

Channel 327

Channel B2B 327

Forrester eCommerce

APRIL 26, 2022

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want.

B2B 370

B2B Channel Information Consumer 370

BigCommerce

JANUARY 7, 2019

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand…

Channel 355

Channel B2B Management eCommerce 355

Forrester eCommerce

AUGUST 20, 2020

Online marketplaces have been around in one form or another for decades. Accelerating the trend is a myriad of factors including changing buying behaviors and demographics, companies shifting to subscription and consumption models, and the rising importance of ecosystems.

Channel 537

Channel Subscription Consumer Customer Experience 537

Forrester eCommerce

APRIL 4, 2024

Get a preview of the success stories they will share at B2B Summit North America in May. These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment.

B2B 391

B2B Customer Channel Management 391

BigCommerce

MARCH 27, 2018

It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 That’s a 262% difference between B2B and B2C revenue globally, and a 68% difference in the U.S. trillion in 2017. In the U.S.

B2B 333

B2B B2C eCommerce Multi-channel 333

Forrester eCommerce

MAY 8, 2020

With COVID-19 still spreading and broad quarantines, shutdowns, and other measures to contain it continuing, it is still impossible to make definitive predictions of its impact on the tech channel. Instead, we are using three scenarios that take into account different recovery start times and shapes of recovery graphs.

Channel 415

Channel Definition Other B2B 415

Retail TouchPoints

JULY 26, 2024

Your buyers expect accuracy, flexibility and a seamless purchase experience, yet order errors are a leading cause of frustration for B2B buyers. In fact, according to recent data, 68% of B2B buyers are discouraged from ordering online due to order errors. Today, having a web store is not a supplementary project but mission-critical.

B2B 261

B2B Payment Services Payments Shipping Costs 261

Forrester eCommerce

MAY 23, 2019

As the artificial distinction between account-based marketing (ABM) programs and everything else we do in B2B continues to dissolve, more firms are realizing that they can leverage the same account-centric strategies, tactics, and technologies to improve the performance of every aspect of their businesses.

Channel 339

Channel B2B Technology Improvements 339

Retail TouchPoints

OCTOBER 8, 2024

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons persist, with many B2B companies frustrated that they can’t fully monetize their ecommerce channel.

B2B 264

B2B eCommerce Platforms eCommerce B2C 264

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Forrester eCommerce

DECEMBER 28, 2021

So what’s top of mind for B2B sales teams? Talking with sellers is like measuring weather patterns; you find out quickly which way the wind is blowing. And the topics Forrester clients ask about often reveal emerging trends. I created a list of the top five topics revenue leaders asked me about in my first […].

B2B 370

B2B Channel Technology Operations 370

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy? As mentioned, B2B content marketing presents different challenges from B2C content marketing.

B2B 314

B2B B2C Multi-channel Marketing 314

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify has taken a stake in the B2B retail marketplace Faire and is establishing Faire as the recommended wholesale marketplace for its millions of global merchants through a deeper integration between the two platforms. The size of Shopify’s stake in Faire was not disclosed.

Shopify 289

Shopify B2B Merchant Services eCommerce 289

Forrester eCommerce

SEPTEMBER 2, 2022

In this area, B2B teams […]. This practice – helping prospects buy – is buyer enablement. And it requires a deeper understanding of purchasing preferences and the buying process itself. Particularly with self-service.

B2B 73

B2B Customer Channel Technology 73

Forrester eCommerce

APRIL 4, 2024

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

B2B 300

B2B Marketing Channel Management 300

Kissmetrics

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.

B2B 298

B2B Merchant Services eCommerce Food and Beverages 298

Forrester eCommerce

JUNE 24, 2022

Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain distinct practices shaping the buying experience?

B2B 369

B2B eCommerce Channel Management 369

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

SEO 298

SEO B2B B2C Mobile 298

Forrester eCommerce

OCTOBER 4, 2021

A focus on enhancing partner experience and generating customer value are key to channel marketing success in the year ahead.

Channel 370

Channel Marketing Customer B2B 370

Groove

AUGUST 21, 2022

B2B Requirements: NET30 Payments: On the previous Ballard Industrial site, customers could place orders online. As is often the case with B2B companies, customers were able to pay over a 30-day period, referred to as NET30. The updated theme combines the best of old and new by streamlining the entire user interface.

Merchant Services 309

Merchant Services Payments BigCommerce B2B 309

Forrester eCommerce

OCTOBER 21, 2019

Channel professionals want to talk about expanding their partner programs and building broad ecosystems, but the truth is that many of their basic program and channel management processes are still painfully manual and error-prone.

Channel 321

Channel Management Technology Customer Experience 321

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

BigCommerce

OCTOBER 26, 2018

While B2B companies have been insulated from the disruption,… The digital economy is disrupting the world as we know it.

Channel 305

Channel B2B eCommerce 305

Kissmetrics

OCTOBER 13, 2021

I’ve compiled some of my top strategies which will help you increase B2B sales and smash your Q4 targets. Let’s dive in and open the B2B sales flood gates. 10 Ways to Increase B2B Sales. The holidays are a gold mine for increasing your B2B sales. The best strategy for increasing B2B sales?

B2B 290

B2B Social Media Shipping Costs Marketing 290

Forrester eCommerce

JANUARY 23, 2024

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth.

B2B 284

B2B Marketing Channel Operations 284

Forrester eCommerce

NOVEMBER 12, 2019

By Jay McBain and Rob Spee If you haven’t listened to a podcast yet, you’re now in the minority. According to Podcast Insights, 51% of the US population has listened to at least one podcast. Since the first podcast came on the scene in 2004, there are now over 750,000 podcast shows with […].

Channel 395

Channel B2B Marketing 395

Retail TouchPoints

JANUARY 9, 2025

How are retailers in the B2B and B2C space preparing for supply chain disruptions caused by potential tariffs in 2025? is still uncertain, the impact of social channels overall on retail sales continues to explode, and thats not expected to stop. Reflections on Tariffs and Trade Disruptions PAN: Since the results of the U.S.

Supplies 289

Supplies Shipping Costs B2C Channel 289

Forrester eCommerce

APRIL 1, 2024

EMEA B2B companies: If you have a cross-functional alignment success story or have achieved exceptional results within a single function, we want to hear from you. Learn more about Forrester’s B2B Summit EMEA Awards.

B2B 273

B2B Channel Operations Marketing 273