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Event marketing: Complete guide and strategies for 2024

Omnisend

Brands can host: Conferences Webinars Seminars Store popups Launch parties Workshops And more Event marketing is a great way to spread the word about your brand and its offerings, thus making brand promotion and customer engagement the two backbones of the strategy. Marketing channel: emails, ads, press releases, SEO, etc.

Events 89
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Segmenting and Personalizing the B2B Ecommerce Experience

Blue Acorn

That’s what B2B ecommerce segmentation and personalization attempt to mimic. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI. The main reason for this is the rise of CRMs as the central hub of all of your channels and systems. This isn’t a fiction-writing seminar.

B2B 60
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30 B2B ecommerce experts to follow

GetElastic

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

B2B 163
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25 B2B ecommerce experts to follow

GetElastic

Here's a comprehensive list of 25 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Cynthia DiTullio , Director, Global B2B, Converse.

B2B 144
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Lead Generation: What is it, Effective Strategies & Tools

Kissmetrics

Marketers, particularly B2C marketers , rely on several channels to drive leads to their businesses and boost their conversion rate: SEO paid ads social media email landing pages. Often, these channels don’t yield results marketers can bank on though. This, in turn, led to $50,000 in services being discussed.

Webinar 349
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Top 7 Drip alternatives for email marketing in 2023

Omnisend

However, this isn’t true as 69% of marketers still use emails as one of their top content marketing channels. month 24/7 live chat and email on all plans ActiveCampaign Solutions for both B2B and B2C users No From $49/month Message and phone support on all plans ConvertKit Content creators (bloggers, course creators, coaches, musicians, etc.)

Marketing 159