Remove B2B Remove Conference Remove PPC
article thumbnail

4 Old-School Marketing Tactics Making a Comeback in 2018

Kissmetrics

What about pay-per-click (PPC)? Compare that to email and PPC marketing that average at just 0.6%. At a marketing conference, they unveiled their strategy of ABM and how they targeted 26 different accounts : Using dynamic landing pages, they optimized each one for a different account. Attend a conference prepared for selling.

Marketing 249
article thumbnail

Stop Guessing, Start Converting: Here are the Keywords to Use for Awareness, Consideration, and Decision Stage Content

Kissmetrics

B2B companies often suffer from the reverse. That’s why one of the first things I do when starting work with any B2B company, for example, is to build out their content assets, first. Treat SEO like PPC. I want you to take a PPC-based approach to keyword research. PPC only focuses on keywords that convert.

PPC 185
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

How to Manage Marketing Campaigns like a Financial Currency Trader

Kissmetrics

PPC might be amazing for your friend’s business. But that doesn’t mean investing in PPC is instantly going to turn you into the next Zuckerberg. Because it hasn’t been blogged about or shared at conferences just yet. About the Author: Brad Smith is the founder of Codeless , a B2B content creation company. A/B testing.

article thumbnail

Advanced Affiliate Marketing for Saas, Software, and Digital Products

FastSpring

We do help companies with their lifecycle marketing which includes email and win back and at different stages in the customer journey what are their needs now and how do you develop and that includes consumer products as well as B2B, lead gen and the service space. You could be actually profitable with your PPC campaigns.

Marketing 113
article thumbnail

February 2020 Marketing News Recap

ROI Revolution

Each episode is packed with insights for retailers and lead gen in B2B and B2C that cover a range of services, including PPC, social media, SEO, CRO, and Amazon advertising. . Top 10 Ecommerce Conferences to Attend in 2020. Listen instantly here! The 2020 Ecommerce Paid Search Report. billion in 2019.

article thumbnail

What Are Performance Max Campaigns?

Kissmetrics

Enter Performance Max campaigns, which use AI and machine learning to improve your advertising strategy and offer a hands-off approach to winning with PPC. PPC experts who can eke out a lot more revenue by optimizing every facet of a campaign probably won’t enjoy the set-and-forget nature of Performance Max campaigns.

PPC 205
article thumbnail

How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. B2B sales challenges.

eCommerce 173