Groove

NOVEMBER 19, 2024

His global expertise spans various product/service types, including SaaS, eCommerce, Cloud, and B2B, as well as several customer verticals, such as enterprise software, publishing, and consumer electronics. He is a highly accomplished sales, marketing and partnership leader with over 20 years of experience in industry.

eCommerce 448

eCommerce Merchant Services Consumer Electronics Electronics 448

Forrester eCommerce

SEPTEMBER 6, 2019

Especially on the consumer front. But growing frustration with outdated sales processes (and channels) and shifting buyer preferences are creating a perfect storm for B2B marketplaces to come into their own and disrupt large […]. The idea of online marketplaces is not new.

B2B 372

B2B Channel Consumer Marketing 372

Forrester eCommerce

APRIL 26, 2022

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want.

B2B 370

B2B Channel Information Consumer 370

Retail TouchPoints

JANUARY 10, 2025

Even if you’re a couture bride looking for a high-end gown or you’re on a budget and [planning] to get something on Amazon, at some point you’re going to encounter David’s Bridal because of the way people consume media in and around their wedding. Here’s how Davids plans to do it.

B2B 287

B2B Small Business Retail Consumer Jewelry 287

Forrester eCommerce

SEPTEMBER 1, 2022

Marketers and technology vendors alike are rethinking approaches to engagement and enablement in response to the consumer-like behaviors of B2B buyers, heightened expectations for digital experiences, and the demands of a modernized workforce.

B2B 367

B2B Technology Consumer Marketing 367

Forrester eCommerce

MAY 10, 2023

B2B audiences expect the same responsiveness and relevance in interactions with providers that they seek in their personal consumer interactions.

B2B 369

B2B Customer Marketing Consumer 369

Kissmetrics

SEPTEMBER 1, 2021

B2B and B2C content marketing require entirely different strategies. However, whether you’re targeting businesses or individual consumers, one point remains the same: Content matters. Instead, you need a targeted B2B content marketing strategy to reach your marketing goals. Why Do You Need a B2B Content Marketing Strategy?

B2B 314

B2B B2C Multi-channel Marketing 314

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Retail TouchPoints

DECEMBER 8, 2022

A majority of American consumers have now used a BNPL service, up from 37.65% in July of 2020 — an increase of almost 50% in less than one year. But the real BNPL growth in the next decade won’t come from retail spending; the business model is getting a boost with many B2B businesses moving to add BNPL as a payment option.

B2B 305

B2B Payment Services B2C Financial Services 305

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

SEO 298

SEO B2B B2C Mobile 298

Forrester eCommerce

JANUARY 24, 2024

Buyers in B2B organizations are in a precarious position. Unlike individual consumers, they must balance their personal risk tolerance — and, sometimes, their career prospects — alongside the interests of their employer. They must make weighty financial decisions for their extended organization and on behalf of their colleagues.

B2B 273

B2B Consumer Management Marketing 273

BigCommerce

MARCH 15, 2018

As consumers gained immediate access to brand and product information, business sales cycles were thrown off. Lagging behind on this, however, are often businesses in the B2B space. Estimates predict that online B2B selling will top $1.18 to talk about: Their online selling success as a B2B brand. trillion by 2021.

B2B 344

B2B eCommerce BigCommerce Payment Services 344

Kissmetrics

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.

B2B 298

B2B Merchant Services eCommerce Food and Beverages 298

Retail TouchPoints

OCTOBER 8, 2024

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons persist, with many B2B companies frustrated that they can’t fully monetize their ecommerce channel.

B2B 264

B2B eCommerce Platforms eCommerce B2C 264

BigCommerce

MARCH 27, 2018

It’s hard not to start any article about B2B or wholesale ecommerce without dropping the market size bomb: Global B2B online sales surpassed $ 7.6 alone, B2B and wholesale ecommerce will top $1.1 That’s a 262% difference between B2B and B2C revenue globally, and a 68% difference in the U.S. trillion in 2017. In the U.S.

B2B 333

B2B B2C eCommerce Multi-channel 333

Forrester eCommerce

MARCH 28, 2024

As is often the case with poorly understood tech that promises to change the world, consumers worry about its ethics and human impact. Yet a vast majority of these skeptics will use (and love) genAI during 2024, whether they know it or not. Like it or not, know it or not, genAI will seep into […]

Consumer 504

Consumer B2B Customer Experience B2C 504

Kissmetrics

FEBRUARY 24, 2021

While the terms B2B (business-to-business) and B2C (business-to-consumer) marketing may sound similar, they differ vastly in practice, especially when it comes to paid social media. Before we dig into the different strategies, let’s take a deeper look at the differences between B2B and B2C. What is B2B Paid Social Media?

Social Media 279

Social Media B2C B2B Consumer 279

Retail TouchPoints

SEPTEMBER 27, 2023

Shopify has taken a stake in the B2B retail marketplace Faire and is establishing Faire as the recommended wholesale marketplace for its millions of global merchants through a deeper integration between the two platforms. The size of Shopify’s stake in Faire was not disclosed.

Shopify 289

Shopify B2B Merchant Services eCommerce 289

BigCommerce

MARCH 3, 2021

The benefits of direct-to-consumer (DTC) ecommerce are clear: more first-party data on customers, you own the end-to-end relationship and it’s…

Consumer 339

Consumer eCommerce B2B Customer 339

BigCommerce

FEBRUARY 25, 2021

Transitioning from selling business-to-business (B2B) to direct-to-consumer (DTC) isn’t an easy decision for manufacturers. But as experts predict record numbers…

B2B 252

B2B eCommerce Consumer 252

Retail TouchPoints

AUGUST 5, 2022

Furniture and mattress retailer Raymour & Flanigan has launched Raymour & Flanigan for Business , a B2B service for commercial interiors professionals in real estate, hospitality, healthcare, government, and supportive and transitional housing facilities.

B2B 276

B2B Supplies Events Consumer 276

Forrester eCommerce

DECEMBER 17, 2019

Business-to-business buying and selling is being disrupted the same way consumer models have fundamentally changed over the past decade due to digital transformation. Yet perhaps the biggest disruptor […].

B2B 378

B2B Mobile Consumer Channel 378

Fabric

FEBRUARY 15, 2021

Most articles about building e-commerce software focus on B2C (business-to-consumer) settings. trillion B2B (business-to-business) e-commerce industry. B2B e-commerce is notably different from B2C retailing, and building software for this industry poses a unique set of challenges.

eCommerce 246

eCommerce B2B eCommerce Software B2C 246

Retail TouchPoints

JANUARY 9, 2025

To me this illustrates both how powerful gen AI-based solutions can be, but also the preparatory and ongoing work required to make them truly useful to both consumers and retailers. How are retailers in the B2B and B2C space preparing for supply chain disruptions caused by potential tariffs in 2025?

Supplies 289

Supplies Shipping Costs B2C Channel 289

Retail TouchPoints

FEBRUARY 8, 2024

FBM already is working with consumer brands including Spot & Tango , Cometeer and Little Spoon. “At At Misfits Market, we’re always looking for ways to reimagine the food system and eradicate food waste by finding value in places others don’t look,” said Abhi Ramesh, Founder and CEO of Misfits Market in a statement.

Fulfillment 277

Fulfillment B2B Marketing Shipping Costs 277

Groove

DECEMBER 22, 2020

Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising: What Is It? B2B Advertising With Google.

B2B 243

B2B Social Media Merchant Services Reference 243

BigCommerce

MARCH 6, 2018

My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? I was helping to make sure our Google Adwords were up and running and that we weren’t overspending our budget.

B2B 371

B2B Magento BigCommerce Shipping Costs 371

Forrester eCommerce

SEPTEMBER 10, 2018

As a result, the practice regularly receives negative coverage for short-term-oriented, poorly executed B2C campaigns where consumer brands pay vapid lifestyle influencers outrageous sums in exchange for questionable ROI. There’s no doubt that the […].

Marketing 366

Marketing B2B B2C Consumer 366

Groove

APRIL 15, 2024

B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. BigCommerce has a solution to that never-ending problem: BigCommerce B2B Edition. What Are the Four Factors Driving B2B to Shift to eCommerce? What Are Some of the More Common Features of BigCommerce B2B Edition?

BigCommerce 230

BigCommerce B2B B2C Customer Retention 230

Groove

FEBRUARY 4, 2022

If you found this article on the web, you are likely a B2B Wholesale business that is looking to expand your operations into the eCommerce space. There are specific challenges that B2B merchants face when operating an eCommerce store, and you will want to address them before they become large issues. What is B2B Wholesale?

Payment Services 195

Payment Services B2B Operations Shipping Costs 195

Retail TouchPoints

APRIL 8, 2021

Recently, however, something new has begun to drive massive growth in the used goods sector — consumers who are shopping based on their values , in addition to searching for value. It is this facet of the modern economy that consumers have begun to reject. The Fastest-Growing Channel in Retail’. “ The Cool Factor.

Consumer 351

Consumer Fashion Social Media eCommerce 351

BigCommerce

JUNE 15, 2017

These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment. Direct-to-Consumer Deployments. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Retail TouchPoints

JANUARY 8, 2024

The result is new levels of investment in procurement functions in 2024 and a prioritization of efforts to optimize and modernize B2B buying practices and platforms. For its third annual procurement study, Amazon expanded the scope to include insights from more than 3,100 B2B buyers across six countries in addition to the U.S.

B2B 264

B2B Supplies Management Other 264

Forrester eCommerce

MARCH 15, 2022

Should you choose a B2C-focused advertising platform to advertise to consumers and a separate B2B-focused advertising platform to advertise to business buyers? Or, are there advertising platforms that can do both and do it well enough to cover the range of B2C and B2B use cases across your company?

B2B 195

B2B B2C Consumer Marketing 195

Retail TouchPoints

JULY 2, 2024

“There are three major players in the retail industry — the brands that make the products, the retailers that sell the products and the consumer who buys from the retailer,” said Max Rhodes, Co-founder and CEO of B2B marketplace Fa i re.

B2B 264

B2B Small Business Retail Merchant Services Marketing 264

Forrester eCommerce

MARCH 23, 2022

Forrester predicts the focus of payments innovation will shift from consumers to businesses in the decade ahead. Corporates as well as small- and medium sized businesses will pay to alleviate friction from arcane processes and legacy B2B payments.

Payment Services 195

Payment Services B2B Improvements Technology 195

Retail TouchPoints

MARCH 7, 2025

After the acquisition, WBA will continue to operate under Walgreens, Boots and its portfolio of consumer brands. During this 35-day period, WBA and its financial advisor Centerview Partners will actively solicit and potentially receive, evaluate and enter negotiations with parties offering alternative proposals.

B2B 232

B2B Operations Management Customer 232