Kibo

JANUARY 27, 2021

In 2021, B2B companies will be more reliant than ever on digital channels. Thanks to the pandemic, the evolution of B2B sales toward digital accelerated rapidly. With trade shows and other in-person sales opportunities canceled, B2B ecommerce took the lead. Higher Expectations for a Complex B2B Buyer Journey.

eCommerce Platforms 115

eCommerce Platforms B2B Payment Services eCommerce 115

Kissmetrics

OCTOBER 18, 2021

Firmographics : This mainly applies to B2B brands as it refers to the descriptive attributes that make up a brand’s ideal customer profile (ICP). podcasts email newsletters and campaigns user generated content (UGC) long form pieces white papers. White Papers. Blog Posts.

White Paper 286

White Paper Social Media SEO Blog 286

Kibo

DECEMBER 17, 2020

B2B ecommerce is in the middle of a digital transformation. But B2B firms can’t be satisfied with a simple pivoting to digital channels, they need to recreate the personal connections that have been lost with data-driven personalization across the B2B buyer journey. Personalization And B2B Ecommerce White Paper.

B2B 104

B2B White Paper Payment Services Channel 104

ROI Revolution

JULY 11, 2022

Email marketing is one of the most profitable channels for marketers, enabling brands to reach the more than 4 billion consumers around the globe who use email. White papers, on the other hand, resonate with 43.8% of consumers use social media to find content. White Papers & Reports. After generating $8.5

Blog 158

Blog White Paper SEO Marketing 158

Ecommerce Platforms

DECEMBER 20, 2021

B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. In fact, it's the first single-page application (SPA) explicitly built for B2B businesses. One such platform is Sana Commerce. Go to top. It's well-reviewed.

Payment Services 211

Payment Services B2B Shipping Costs B2C 211

Ecommerce Platforms

NOVEMBER 26, 2018

B2B- business to business. B2C- business to consumer. Offer a White Paper. White papers, also known as ebooks, provide users with information about their industry. To create a high-quality white paper, you'll need to conduct a bit of research on: Topics your competitors are writing about.

White Paper 139

White Paper eCommerce Marketing Social Media 139

Kissmetrics

MARCH 12, 2018

Despite a number of other social channels rising to meet consumer demands LinkedIn remains the leading social network for marketers and business professionals. If you have written reports, white papers, or books, you can add them to your publications section. The best part about LinkedIn advertising is the targeting.

Marketing 205

Marketing Recommendation Other B2B 205

ROI Revolution

JANUARY 13, 2022

Adhering to consumer data privacy regulations and being transparent about what you do with consumer data aren’t just choices anymore – they’re necessary. New data privacy regulations will continue emerging as consumer data continues to be utilized in new ways for targeting and personalization. Only 59.3% January 12.

Consumer 78

Consumer eCommerce Mobile Social Media 78

Kissmetrics

JANUARY 2, 2019

I am also not going to give you advice that is extremely time-consuming, like writing blog posts, as you’ll also be running your business at the same time. And of course, the tactics work for both B2B and B2C sites. But I know they are time-consuming to create, and I’m not asking you to create guides. But it doesn’t have to be.

Blog 273

Blog Article SEO Marketing 273

Inflow Insights

JANUARY 3, 2021

Content marketing is the line that connects the dots between consumers and business owners. Consumers look for specific pieces of information depending on where they are in the buyer’s funnel. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel.

eCommerce 164

eCommerce Social Media Multi-channel Article 164

FastSpring

AUGUST 15, 2019

When B2B/SaaS company Lumension had their marketing budget slashed by 30%, they knew they had to get creative to keep their sales funnel full. It’s frustrating when your gated content like e-books or white papers receive a ton of traffic, but hardly any of it converts into paying customers.

White Paper 89

White Paper Customer Retention B2B Social Media 89

Omnisend

MAY 3, 2023

While customers expect to receive a welcome email when they sign up, B2B brands can take this opportunity to introduce their company, its values, and its products or services. Add a clear call-to-action : Tell the recipient what you want them to do next, such as downloading a white paper, scheduling a demo, or signing up for a free trial.

Marketing 147

Marketing Download White Paper Customer 147

Liveintent

MAY 16, 2018

The typography used for an apparel brand would not be the same as that used for a B2B business. In most of the cases, information conveyed through images and animation is easier to consume than that conveyed through plain text. What gives a personality push to your email copy is the typography you use to present it. Images/Animation.

White Paper 76

White Paper B2B Blog Apparel 76

Email Audience

OCTOBER 21, 2019

B2B customers love it: 91% of them choose interactive content in emails over static. Example: This email quizz from BHLDN invites consumers to choose wedding shoes: you answer questions, click on chosen shoes, and it leads you to a corresponding page on the website to buy them. 4) Interactive E-books (White Papers).

White Paper 40

White Paper Shopping Carts Books Marketing 40

Inflow Insights

JANUARY 3, 2021

Content marketing is the line that connects the dots between consumers and business owners. Consumers look for specific pieces of information depending on where they are in the buyer’s funnel. Business owners provide that info through content (blogs, videos, and more) answering the consumers’ questions at each step of the funnel.

eCommerce 90

eCommerce Social Media Multi-channel Article 90

ROI Revolution

JULY 31, 2023

What are the shopping trends of consumers throughout late Q3 and Q4, and what should your brand be doing to engage with them? Let’s look at a high-level overview of the holiday season for consumers and marketers alike to ensure your business is feeling jolly by the end of the holiday shopping season. Avoid These Marketing Pitfalls.

eCommerce 78

eCommerce Shipping Costs Gifts Payments 78

Kibo

MAY 15, 2020

For example, the B2B firm NetProspex wanted to understand their users better. Many companies use data to inform their offerings for individual users: The Weather Channel uses location data to show real-time weather that reflects their current location, and many B2B companies use cookies to suggest white papers to returning users.

Marketing 62

Marketing Recommendation Information Customer Experience 62

Ecommerce Platforms

OCTOBER 25, 2019

If you want to get the payments you need each month from your consumers, then you're going to need the right payment processing system. WePay's flexible API is now available for all manner of B2B, B2C, and P2P funding options. Unfortunately, that doesn't necessarily mean that merchants don't have challenges to face.

Merchant Services 80

Merchant Services Payment Services Payments POS 80

365 Retail

FEBRUARY 19, 2025

Kristin Naragon, Chief Strategy Officer at Akeneo, commented: The B2B world is changing, and digital experiences are leading the way. Channels traditionally associated with B2C interactions are becoming integral to the B2B buying process. B2B customers now expect interactions that cater specifically to their needs and preferences.

B2B 85

B2B Technology B2C Social Media 85