Forrester eCommerce
SEPTEMBER 12, 2024
B2B buyers and customers aren’t seeking more content from providers or new ways to see their first name and company used in otherwise generic messaging. Forrester’s data shows that 82% of global B2B […]
Groove
JANUARY 13, 2025
Introduction The explosive growth of wholesale B2B eCommerce is transforming how businesses operate in the wholesale industry. Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent.
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Groove
OCTOBER 27, 2024
In today’s fast-paced eCommerce landscape, it’s key for organizations to develop streamlined processes, create strong customer relationships, and increase revenue. Reach out to our team today to learn more about how our B2B eCommerce agency can support eCommerce development as your company continues to grow.
Groove
OCTOBER 30, 2024
Business-to-business electronic commerce—or B2B eCommerce—refers to digital transactions of goods and services between two companies. While B2B eCommerce involves commercial exchanges, B2C consists of retail sales. B2B eCommerce platforms simplify transactions between businesses, no matter where they’re located.
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B2B distributors and wholesalers: this webinar is for you! Discover the game-changing potential of composable commerce—a flexible, modern approach to e-commerce—and explore the strategies and technologies transforming the B2B landscape.
Groove
OCTOBER 24, 2024
B2B businesses have to nurture customers through a complex buyer’s journey. Unlike in typical B2C retail, these customers often have multiple decision-makers who need to agree on purchases. This carefully designed software will help enhance the customer experience by improving personalization and driving growth.
Groove
OCTOBER 27, 2024
Search engine optimization (SEO) is vital for both business-to-business (B2B) and business-to-consumer (B2C) sellers to reach their target markets. SEO strategy, however, differs depending on whether you’re running a B2B or B2C business. This means that B2B sales frequently require SEO that builds trust and facilitates relationships.
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Generative AI is poised to redefine B2B, but scaling AI success in this space isn’t without obstacles. Uncover gaps and strengthen your foundation for AI-driven efficiencies that streamline operations and elevate customer experiences. To achieve a competitive edge, understanding your organization’s AI-readiness is essential.
Advertiser: ZoomInfo
Today, many B2B companies use ABM teams or technologies to make sales. They’ll share what to consider when crafting an ABM strategy, from defining your ideal customer profile to crafting compelling messaging to measuring success. Account-based marketing (ABM) is a key strategy for driving sustainable growth.
Advertiser: ZoomInfo
Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks.
Advertiser: ZoomInfo
Marketing and sales teams are feeling pressured to deliver authentic messaging to buyers at every point of their customer journey. This report aims to highlight the current state of B2B database and contact acquisition strategies and organizations’ goals to leverage data to fuel their go-to-market strategies in 2020 and beyond.
Advertiser: ZoomInfo
One of the biggest challenges for any B2B marketer is understanding your prospects’ next move — who is most likely to buy and when. We’ll walk you through how intent data can elevate your marketing operation, including how it helps you: Easily prioritize accounts Craft engaging content that converts Retain and upsell customers
Advertiser: ZoomInfo
In just 90 days, we were able to increase our pipeline by 114% and the customer base for this particular product by 30%. ZoomInfo has created the following eBook to help other B2B organizations gain insights on how to launch their own data-driven ABM strategy.
Advertiser: ZoomInfo
This guide is designed to help today’s B2B sales leaders ramp up their effectiveness in any economic environment. You’ll get a deep dive on: Proven methods for warming up cold calls Coaching points for responding to price pressure early and often Front-line examples of how to win the battle for customer retention
Speaker: Adam Dorfman, Head of Product Growth at Reputation & Michele Bettinazzi, Customer Experience Manager at PeakMade Real Estate
Improved marketing conversion, happy customers, and faster growth - that’s only three things that can be accomplished by just listening to your customers. Customer feedback is an extremely invaluable tool to keeping retention high, attracting new business, and improving the general operations of your business.
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