GetElastic

MAY 21, 2019

A successful B2B digital transformation doesn’t mean going from paper catalogs to artificial intelligence (AI) overnight. And as much as this phrase is overused, it really needs to be a “crawl, walk, run” venture for B2B organizations to succeed. . Resulting in an ecommerce catalog of more than 100,000 products and a million SKUs.

B2B 157

B2B eCommerce Merchant Services Supplies 157

GetElastic

OCTOBER 16, 2019

Great customer experiences are rooted in personalization , and the goal of “one experience per customer” through effective implementation of said personalization can transform B2B ecommerce solutions to deliver high ROI. The post Experience-driven commerce and its impact on B2B appeared first on Get Elastic Ecommerce Blog.

B2B 150

B2B Customer Data B2C Technology 150

GetElastic

NOVEMBER 26, 2018

With a market of that size, B2B organizations need to start planning now as to how they’ll compete for a piece of that trillion-dollar share.  In   In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver.

B2B 136

B2B B2C Mobile Social Media 136

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. By identifying that people are searching for low-calorie wines or high-end tequilas, companies have the ability to enhance customer data platforms for more targeted marketing.

Social Media 311

Social Media B2C B2B Customer Data 311

Forrester eCommerce

AUGUST 26, 2020

CMOs are fully aware of the importance of customer data. The employee data tsunami is less obvious, though. Expect the lines between employee and customer experiences to blur. CMOs often own external communication, while chief human resources officers (CHROs) own internal communication.

Customer Experience 508

Customer Experience Customer Data Customer B2C 508

Forrester eCommerce

SEPTEMBER 14, 2022

I’m not generally known for my prowess in do-it-yourself, or DIY. When anything needs fixing, putting together and certainly constructing from scratch, I prefer to leave it to people who know what they’re doing.

Customer Data 195

Customer Data Customer Other B2B 195

Forrester eCommerce

JUNE 14, 2018

Last week I had the opportunity to speak at a dinner event with 20+ senior marketers and business partners that InsideView sponsored. We wanted to explore how well marketing and sales are facing up to new go-to-market challenges associated with buyer behavior change in general, ABM specifically.

B2B 273

B2B Marketing Events Customer Data 273

GetElastic

JANUARY 10, 2018

But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. However, B2B marketing and sales often must address a board room of decision makers, any one of whom may block or veto a sale.

B2B 141

B2B Multi-channel B2C Customer Experience 141

GetElastic

SEPTEMBER 2, 2021

While I had some exposure to eCommerce in my past, specifically when I managed the Lenovo account as consultant, I constantly find myself internalizing how eCommerce impacts B2B account managers. Market Trends in B2B eCommerce. Time = Money. Source: J.D.

B2B 141

B2B Management eCommerce B2C 141

Retail TouchPoints

DECEMBER 25, 2024

By analyzing customer data, retailers can better understand which items are being returned the most, helping minimize the financial losses. Leybourne has significant experience in digital commerce and has a diverse background that includes marketing, customer service, sales and project management.

Shipping Costs 162

Shipping Costs Social Media Electronics Customer Loyalty 162

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. If you want to make it big as a B2B ecommerce business in 2020 , you have to adapt, change, and change fast.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Kissmetrics

DECEMBER 6, 2020

Constant Contact – Best for ecommerce Zoho Campaigns – Best for simple campaigns Sendinblue – Best ease-of-use Marketo Engage – Best for segmentation and personalization Pardot – Best for B2B marketing. This is especially true of your existing CRM and any other customer data sources. Every step.

Marketing 362

Marketing Multi-channel B2B Management 362

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Klaviyo Features.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Kissmetrics

JANUARY 6, 2021

HubSpot – Best for scaling quickly Nutshell – Best for B2B sales teams Less Annoying CRM – Most affordable solution for sales and marketing Nimble – Best for teams using Microsoft 365. No small business wants to spend resources migrating their customer data while they’re trying to grow.

Payment Services 313

Payment Services B2B Information Management 313

Optimizely

NOVEMBER 1, 2018

Your buyers don’t just click on an Instagram ad and make an impulse purchase — it takes a lot more work and is more similar to B2B sales. However, the content your customers want to read today depends on exactly where they are in their buyer’s journey.

B2C 354

B2C Marketing B2B Article 354

Optimizely

FEBRUARY 6, 2018

Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Here’s how your customer data can better power truly personalized marketing efforts. Gather relevant customer data. …and more.

Marketing 277

Marketing B2C Customer Data Channel 277

Optimizely

JANUARY 16, 2018

After all, your sales process is very different than the B2B companies this software was built to serve — you don’t have an army of salespeople on the phone, your sales cycle is shorter, and your target audience is far larger than most B2B businesses. But where is your detailed customer data?

eCommerce 191

eCommerce B2C Social Media Customer Data 191

Optimizely

JANUARY 29, 2019

The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. A Customer Data Platform is defined as a marketer-managed system that unifies known customer data and is also accessible to other systems.

B2C 210

B2C Customer Data eCommerce Platforms Marketing 210

FastSpring

FEBRUARY 11, 2021

If you’ve never heard of B2B before, then the term can leave you scratching your head and wondering, “What is B2B sales?” B2B is shorthand for “business to business sales.” Unlike B2C, which is business to consumer sales, B2B sales focus on selling to businesses, not individual consumers. Types of B2B Companies.

B2B 78

B2B B2C Supplies Consumer 78

ESW

MAY 17, 2023

Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel. However, many B2B sellers have continued to advertise and sell products in a traditionally analogue way. The landscape is quickly changing to make B2B ecommerce buying the norm.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

GetElastic

SEPTEMBER 20, 2021

Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences.

B2C 145

B2C B2B Reference eCommerce 145

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Below are some strategies for B2B Ecommerce stores: 1.

B2B 78

B2B eCommerce Improvements B2C 78

Kissmetrics

OCTOBER 5, 2021

for B2B, GetVero.com for marketers, and Klaviyo for e-commerce. By using your customers’ data to send emails at the best times. Don’t limit email personalization to your customers’ data: You also can customize your brand. For instance, there’s Intercom.io Use Subscriber Tags. How do you overcome this?

eCommerce 334

eCommerce Recommendation Customer Data Marketing 334

Groove

JUNE 25, 2020

The BigCommerce & HubSpot Integration by Groove Commerce helps you automatically sync all customer and order data from BigCommerce with Hubspot's smart lists and reporting tools. Sync order data into deals, and sync customer data from orders into contacts. Most recent order total. Lifetime revenue.

BigCommerce 245

BigCommerce B2C B2B eCommerce 245

Retail TouchPoints

AUGUST 24, 2022

Use the data you have to your advantage. Jason Hofmann is Digital River ’s SVP, Customer Success and Partner Enablement, helping clients built fast-paced, global ecommerce businesses. He has more than 20 years of experience focusing on driving global online commerce across B2B and B2C channels.

Payment Services 289

Payment Services eCommerce Shipping Costs Shipping 289

Ecommerce Platforms

JULY 12, 2021

Most B2B companies still choose to trade offline – currently, the offline B2B industry generates a massive $6.7TN annually. However, for smaller offline B2B businesses, moving to the online world is no small feat. The marketplace changes, customer needs shift, and technology evolves; in short, things online move fast.

Merchant Services 151

Merchant Services Payment Services B2B B2C 151

Optimizely

JANUARY 30, 2018

The customer journey today is incredibly complex, with consumers hopping from one channel to another in a tangled web until they finally reach the checkout. At the moment, it’s likely that all this customer data is caught up in a multitude of systems — from ecommerce platforms to marketing automation to paid ad platforms, etc.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Ecommerce Platforms

OCTOBER 4, 2022

It offers B2B-related features, dropshipping with AliExpress, live streaming, and social media capabilities, allowing you to expand your business in more ways than one. To kickstart the creation of your online store, you start with a simple template, which you can then customize with Shopline’s drag-and-drop editor. . Data Analytics.

eCommerce Platforms 208

eCommerce Platforms eCommerce Payment Services Merchant Services 208

Retail TouchPoints

DECEMBER 23, 2022

Not only does it hinder repeat engagement and building loyalty, but anonymous shoppers also make it difficult to deliver a 1:1 personalized experience because no historical customer data exists.

eCommerce 261

eCommerce Shipping Costs Retail Recommendation 261

GetElastic

MAY 16, 2019

Getting your B2B business ready for the digital era is no small feat. And just when you think you are done…you have to roll up your sleeves and get going all over again as business needs change and customer expectations evolve. B2B personalization is moving beyond serving relevant content, product, and pricing information to the user.

B2B 119

B2B Merchant Services Multi-channel B2C 119

Retail TouchPoints

JULY 14, 2023

Generative AI can also analyze historical data and external factors like weather patterns and holidays to predict seasonal demand, enabling businesses to fine-tune their forecasting and adjust their inventory levels and promotional strategies. This helps minimize stockouts or overstocks during peak seasons.

eCommerce 244

eCommerce Fulfillment Order Fulfillment Multi-channel 244

RTP blog

JULY 14, 2017

Encrypting customer data can make it nearly impossible for fraudsters to access sensitive information. With tokenization, customer data — like credit card and Social Security numbers — is replaced with alphanumeric characters, so the merchant never captures, stores, or transmits confidential information.

Merchant Services 150

Merchant Services Payments eCommerce Multi-channel 150

Blue Acorn

SEPTEMBER 13, 2017

That’s what B2B ecommerce segmentation and personalization attempt to mimic. They watch for behaviors and collect demographic information, then address customers with relevant product offers and content as a salesperson would. A B2B ecommerce site without either isn’t much better than a digital catalog and an EDI.

B2B 60

B2B Payments eCommerce Magento 60

Mi9

SEPTEMBER 26, 2024

The Future of ecommerce: Why a Single Unified Commerce Platform for B2B and DTC is Essential for Consumer Branded Manufacturers In today’s fast-paced digital world, consumer branded manufacturers are increasingly faced with the challenge of managing both B2B ( business to business) and DTC ( direct to consumer) sales channels.

B2B 52

B2B Multi-channel Consumer eCommerce 52

Groove

NOVEMBER 25, 2019

This has allowed HubSpot to expand its service offerings - keeping its customers, and their customers, as the main focus. HubSpot can help B2B and B2C marketing strategy with three main tools: Marketing Hub, Sales Hub, and Service Hub. HubSpot isn’t just for B2B lead generation businesses. HubSpot Tools.

BigCommerce 214

BigCommerce eCommerce B2B Marketing 214

Optimizely

JULY 14, 2020

Google treats Ecommerce product pages the same way it treats B2B landing pages. When you combine the power of Shopify and a Customer Data Platform, you can insert product recommendations into a web modal that are personalized based on the shoppers past behavior. Keyword Rich Product Description.

Presentation 195

Presentation Shopify Webinar B2B 195

365 Retail

JULY 3, 2023

As the demand for SaaS solutions continues to increase, there comes a great challenge for B2B SaaS businesses: data security and privacy. From contact information to credit card numbers, the amount of personal information that businesses collect from their customers has gone over the roof over the last few years.

B2B 52

B2B Subscription Customer Data Information 52