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B2B ecommerce: the four challenges to face for long-term growth

GetElastic

Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. trillion in the US by 2021.

B2B 167
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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. However, B2B marketing and sales often must address a board room of decision makers, any one of whom may block or veto a sale.

B2B 141
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What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers 

Retail TouchPoints

There is a lot of potential for win-win-wins all around — for the marketplace operator; providing quality customer experience both to the seller that is establishing new business partnerships and wants to increase discoverability; and to the shopper who is looking for a curated and unique experience. Jim Stirewalt is the U.S.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

By embracing SaaS technology and emerging trends, Natori is on pace to earn a new generation of consumers – ones who buy from their site, not just in department stores. Traditionally B2B retailers are going direct to consumer. Learn more about the nuances of B2B online selling. The B2B Workshop. Here are our favorites.

Workshop 419
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How Will DTC Rebound After The COVID Retail Shakeup?

Retail TouchPoints

Like those in any channel, DTC brands that exceed the expectations of customers will be rewarded with their loyalty. He has over 20 years of experience in business development, e-Commerce, technology, B2B and startups. Jason Roussos is Senior Vice President of Strategy at Adlucent.

Outdoor 299
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The Role of WordPress Ecommerce in the Coming Content and Commerce Era

BigCommerce

Think more expensive products, B2B, etc. Deploy a headless commerce model , the newest and increasingly most successful. Outside of the B2B scope, the main purpose of this strategy is to build a brand with high customer lifetime value, i.e. a fantastic customer experience from awareness through retention.

eCommerce 365
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Can I Run Multiple Digital Business Models With One Commerce Platform?

GetElastic

Over the last year at Elastic Path, we have seen more and more brands who need to run digital commerce for multiple business models. Whether they are a B2B business launching D2C for the first time, or a D2C brand getting into B2B2C for the first time, more and more companies are looking for solutions to help them power all routes-to-market.

B2C 148