Forrester eCommerce

JUNE 15, 2023

For those of us old enough to remember “The Jetsons” — or those of us young enough to consider the science-fantasy series from the ’60s as “retro cool” — it was always fun to watch George Jetson spend his workday pushing the single red button on his computer. George complained a lot about his hard […]

B2B 366

B2B Marketing Customer Experience Technology 366

RTP blog

APRIL 9, 2018

By Tom O’Keefe, 4-Tell Nordstrom has long been synonymous with the words ‘Customer Experience.’ Defining what it means to provide the white glove treatment — and proving that it equates to a fiercely loyal customer base — businesses have always looked to them for strategies to enhance the customer experience.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Retail TouchPoints

MARCH 7, 2025

Walgreens CEO Reaffirms ‘Focus’ Required for a Meaningful Turnaround Although Walgreens attempted to bolster its digital capabilities by hiring a new Head of Digital , growing its retail media offering and focusing on B2B healthcare services , the company struggled to maintain its operating model.

B2B 232

B2B Operations Management Customer 232

Retail TouchPoints

NOVEMBER 2, 2021

It doesn’t just refer to experiences like bungee jumping or white water rafting, but rather, encompasses the consumer desire for a valuable end-to-end brand experience. Research finds that customer experience is the number one factor driving ecommerce brand loyalty , even more so than price and product selection.

Point of Sale 299

Point of Sale Mobile Customer Marketing 299

Forrester eCommerce

APRIL 28, 2022

The Forrester Wave™: B2B Commerce Solutions, Q2 2022 surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly. So What Did The Results Reveal About The Market? Three solutions scored higher than more broadly adopted solutions. In all three cases, these solutions take a […].

B2B 39

B2B Marketing Customer Experience Omnichannel 39

Forrester eCommerce

JULY 24, 2023

B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits.

B2B 369

B2B Technology Marketing Customer 369

GetElastic

NOVEMBER 9, 2021

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. By 2024, 15% of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all sales activities.

B2C 146

B2C B2B Customer Retention Subscription 146

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 Identifying the Best B2B eCommerce Platforms. Ecommerce is bigger today than ever.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

GetElastic

SEPTEMBER 8, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the technological changes and take advantage of cloud-based technology, Headless Commerce , and progressive web applications (PWAs).

B2B 148

B2B Technology eCommerce Mobile 148

Retail TouchPoints

JUNE 15, 2022

While this is not optimal, the impacts of supply chain “failures” were blunted by there being an indirect impact on the customer, with the store and its associates acting as a buffer. Enter omnichannel commerce — and an extra layer of service and complexity over your existing supply chain operation. You need to do both.

Supplies 264

Supplies Customer Omnichannel Shipping 264

Retail TouchPoints

DECEMBER 13, 2022

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. Phygital” is the term being used to describe this blending of physical and virtual to provide more immersive, interactive customer experiences.

Omnichannel 278

Omnichannel Vend Telecommunications Channel 278

Kibo

NOVEMBER 1, 2021

Omnichannel shopping isn’t just a passing trend. It represents the new normal in how B2B and B2C consumers research, purchase, and acquire products. To do this, you need a robust omnichannel fulfillment strategy and the right order management software to support it. What Is Omnichannel Order Management?

Omnichannel 114

Omnichannel Management Multichannel B2C 114

BigCommerce

MAY 4, 2018

Traditionally B2B retailers are going direct to consumer. Learn more about the nuances of B2B online selling. What to Know Before You Go: Skullcandy is a true omnichannel business. In fact, The Knobs Co, a mixed B2B and B2C online seller, won a 2016 Innovation Award for their building out of a visual search tool on site.

Workshop 419

Workshop Presentation eCommerce Merchant Services 419

Retail TouchPoints

JANUARY 16, 2022

“It proves out mathematically and experientially that customer care is the right mantra for us to focus on.”. Singh shared his perspectives on the keys to successful leadership and customer experience during the NRF 2022 keynote titled “Balancing Growth and a Customer-Centric Culture.”

Customer 299

Customer B2C B2B Reference 299

Retail TouchPoints

APRIL 25, 2023

This year, 3D and AR adoption is expected to be one of the biggest trends for providing next-gen ecommerce experiences, especially for apparel and footwear brands looking to bring the physical world to digital shopping. As a result, more brands need to look for ways to incorporate 3D and AR tech into their omnichannel strategy.

Technology 277

Technology eCommerce Shipping Costs Games 277

Retail TouchPoints

AUGUST 3, 2020

Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Away luggage is another DTC startup that shook its omnichannel cousins. Jason Roussos is Senior Vice President of Strategy at Adlucent.

Outdoor 299

Outdoor Retail Beauty and Health Travel 299

Retail TouchPoints

SEPTEMBER 8, 2023

Rue21 will tap into learnings from his experiences at these organizations, especially his technology strategy expertise, to further enhance the brand’s customer journey and “optimize its platforms to support growth and enhanced interactions with rue21’s diverse community,” according to a company statement. ”

Fashion 264

Fashion B2C B2B Customer Experience 264

Retail TouchPoints

DECEMBER 2, 2020

Prior to the 2020 upgrades, visitors to the FILA site would find a “customer experience that was sorely lacking,” Trenson noted. “I These things will help our apparel and footwear designers, our B2B salesforce and the independent retailers we supply.”. I couldn’t figure out how to shop [the site], and I’m a really good shopper.”

Apparel 243

Apparel Customer Experience B2B Leisure 243

Kibo

MAY 14, 2014

5 Tips for Improving Your Omnichannel Customer Experience Technology is rapidly changing the way we connect with the world, including how we shop for the products we want. Little more than a decade ago, a smiling sales associate and a 1-800 support number were enough to ensure a great customer experience.

Customer Experience 62

Customer Experience Omnichannel Improvements Customer 62

Retail TouchPoints

MARCH 30, 2023

Bruno and Brendan Witcher, VP, Principal Analyst at Forrester , spoke during the Preparing for the Evolution of Omnichannel: How to Build a Unified Commerce Culture webinar. Most companies don’t understand where customer pain points are, and they’re not always that obvious,” said Witcher. View the session on demand.

POS 298

POS Omnichannel Webinar Point of Sale 298

BigCommerce

JUNE 19, 2018

Historically, however, in order to properly organize and orchestrate ERP data flow, customer-facing tool options have been limited. EDI is the more traditional approach and still often used in B2B and wholesale channels, and Walmart specifically. An ERP is the only sensible way to approach and sustain an omnichannel operation.

EDI 315

EDI eCommerce BigCommerce Shipping Costs 315

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. If you want to make it big as a B2B ecommerce business in 2020 , you have to adapt, change, and change fast.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Ecommerce Platforms

DECEMBER 20, 2021

B2B eCommerce and B2C businesses acting as manufacturers, distributors, or wholesalers face many challenges, the most important of which is ensuring their customers are happy. To help leave a smile on your customer's face, using the right eCommerce software platform for your business is imperative. Go to top. It's well-reviewed.

Payment Services 211

Payment Services B2B Shipping Costs B2C 211

ROI Revolution

MAY 20, 2021

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. Director, GM of Omnichannel at BigCommerce. But the reassuring strength of an omnichannel sales approach is that it’s a risk mitigation strategy at its core. Claim your copy!

Omnichannel 109

Omnichannel Payment Services Social Media BigCommerce 109

Retail TouchPoints

APRIL 28, 2022

Step 4: Omnichannel Commerce for a Single View of Network-wide Inventory, in Real Time. Creating a unified customer experience across multiple sales channels (B2B and B2C) ensures greater visibility and increases sales opportunities.

Supplies 246

Supplies Shipping Costs Clothing Omnichannel 246

Kissmetrics

AUGUST 6, 2021

With that said, let’s dive into the five customer retention strategies you can use to grow your Ecommerce business. Understand the Customer Journey and Optimize Your Customer Experience Accordingly. One of the first steps to designing a customer retention strategy that works is to understand the customer journey.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Elsner

MAY 21, 2020

In today’s fast-paced market, the majority of the customers are turning to B2B Ecommerce stores to purchase their products directly. B2B customer experience has improved, but the consumers are waiting for stores to buck up and fulfill their expectations. Below are some strategies for B2B Ecommerce stores: 1.

B2B 78

B2B eCommerce Improvements B2C 78

Ecommerce Platforms

OCTOBER 26, 2021

The eCommerce service is an omnichannel commerce platform that provides the power of large-scale businesses to mid-size brands. BetterCommerce is a large-scale enterprise-grade omnichannel solution for eCommerce built to empower retailers to maximize revenue, stay ahead of the competition, and be more efficient. Omnichannel.

Payment Services 232

Payment Services Shipping Costs Multi-channel Payments 232

Retail TouchPoints

FEBRUARY 3, 2021

and EU antitrust censure and reform ,” said Miya Knights , Director at Zendu Contracting Services and co-author of Amazon and Omnichannel Retail. “Now that [the flywheel model] is self-sustaining, the main threats to Amazon’s momentum are policy-related, e.g. U.S. Measuring Bezos’ Impact.

Retail 277

Retail Omnichannel Operations B2B 277

BigCommerce

DECEMBER 20, 2017

Localization, Personalization and Customer Experience. Localization is a segment of personalization, and all personalization aims at bettering the customer experience. What is customer experience? Customer experience historically has involved WOW’ing the consumer. But that’s just not true.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Kissmetrics

NOVEMBER 30, 2020

The Top 7 Options for Customer Service Software. How to Choose the Best Customer Service Software for You. All-in-one systems encompass different types of software, including: Customer relationship management (CRM): CRMs focus on sales and interacting with people to bring them in as customers and retain them long-term.

Live Chat 239

Live Chat Customer B2B Management 239

Retail TouchPoints

DECEMBER 21, 2023

Every checkout experience should reflect four key traits about the shopper: Who they are : Are they a first-time or repeat shopper? B2B or B2C? Peter Karpas is CEO of Bold Commerce , the checkout company for leading omnichannel retailers and DTC brands. They just have to put it into action at checkout. Member or non-member?

Payments 278

Payments Retail Shipping Costs Social Media 278

Retail TouchPoints

JUNE 7, 2023

These are more than fancy gadgets; they are innovative systems that provide a glimpse of a new “embodied” online retail environment — one where brands provide digital customers with multisensory spatial experiences like those observed in brick-and-mortar stores. augmented reality) to fully virtual (e.g. virtual reality).

Technology 279

Technology Retail Customer Experience Presentation 279

GetElastic

OCTOBER 21, 2019

If you’re a B2B ecommerce practitioner now is the time to start planning for what you want this time next year to look like for you and your organization. Are you providing the experiences your customers want and demand? That’s why we’re excited to be media partners with B2B Online Europe, November 6-7 in Barcelona.

B2B 60

B2B Events Books Omnichannel 60

BigCommerce

AUGUST 10, 2018

Think more expensive products, B2B, etc. model to becoming truly omnichannel without the headaches of the buzzword. Outside of the B2B scope, the main purpose of this strategy is to build a brand with high customer lifetime value, i.e. a fantastic customer experience from awareness through retention.

eCommerce 365

eCommerce WooCommerce BigCommerce Download 365

Smile.io

JUNE 13, 2022

This lends to merchants adopting omnichannel commerce strategies, having each channel connected and offering the same level of experience. What is omnichannel commerce? Omnichannel commerce is the approach of an integrated strategy for a business that unites multichannel methods of retail into one channel.

Omnichannel 76

Omnichannel Social Media X-cart Merchant Services 76