article thumbnail

A Path To Growth: Key Insights And 2022 Trends For B2B CMOs

Forrester eCommerce

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365
article thumbnail

2024 Predictions and Trends in B2B Ecommerce: Navigating the Digital Evolution

Retail TouchPoints

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 260
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Shopware's B2B Funtionality is Making Waves In The US

Groove

In the middle of 2023, Shopware B2B was launched, an opportunity to engage with customizable functionalities that enable merchants to tailor each element to their specific needs. The Shopware B2B suite is a game changer for organizations, providing a powerful digital commercial platform designed to support and grow B2B companies.

B2B 195
article thumbnail

Make the Transition from B2B to B2C Marketing

Optimizely

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll have a lot more customers.

B2C 218
article thumbnail

The art of B2B fulfillment and how to improve customer loyalty

GetElastic

Customer challenges are not “hassles that must be dealt with”, but a grand opportunity to impress the heck out of your valued customers. The post The art of B2B fulfillment and how to improve customer loyalty appeared first on Get Elastic Ecommerce Blog.

article thumbnail

Sink or Swim: How Digital Transformation will Determine Company Success (or Failure) in 2025

Retail TouchPoints

As we move into 2025 and reflect on the learnings of the 2024 holiday season, customer loyalty and the risks of losing it are at the top of every business leader’s mind. According to a commercetools and Master B2B report, 94% of survey respondents say their CEOs are now backing digital transformation efforts.

article thumbnail

The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

Customer Loyalty. Customer Lifetime Value. For creating a content asset that drove thought leadership, revenue and customer loyalty. Freund Container : B2B empowerment through RESTful APIs. For B2B enablement and empowerment complexity that works seamlessly across customer and employee touchpoints.

eCommerce 411