GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Kissmetrics

APRIL 22, 2021

Most B2B digital marketers aren’t using effective CTAs to engage their ideal customers. According to Small Biz Trends, 70% of small business B2B sites lack a call-to-action. Don’t be afraid to offer a free trial or a free ebook. His call to action wording is “Get Ebook,” but it’s been converting well for him.

PPC 335

PPC Web Design Social Media Blog 335

GetElastic

NOVEMBER 14, 2019

Carla Gonzales is no stranger when it comes to B2B digital transformations. There is a huge need in the B2B market to build a digital presence, to create at least a website and a mobile app, so that customers have a self-service option and can order what they need 24/7 no matter where they are.

B2B 118

B2B eCommerce Mobile B2C 118

Kibo

SEPTEMBER 28, 2022

In our eBook, we dive into the four pillars of composable commerce, how composable commerce can lower your total cost of ownership, and how to get started if you have composable commerce on your roadmap. Download the eBook to learn: What is composable commerce and what’s the difference between composable and headless commerce?

Download 113

Download eCommerce Platforms Customer Experience eCommerce 113

GetElastic

FEBRUARY 4, 2020

Gonzales recently shared her experience in the ebook, Getting Started with B2B Ecommerce. All companies can have messy data, but B2B companies especially can have a hard time with data management and governance. Many B2B businesses are just moving to digital, some still haven’t made the leap yet. Data is everything.

B2B 186

B2B EDI eCommerce B2C 186

FastSpring

JULY 11, 2024

The most common examples of successful CRO tactics provided at many conferences tend to focus on B2C ecommerce, but what are the proven winning tactics you can use in your B2B CRO strategy? In this episode of Growth Stage, we interview Sahil Patel of Spiralyze about his thoughts on: Special considerations for B2B CRO. Jump to video.

B2B 157

B2B Books Demo Webinar 157

GetElastic

MARCH 30, 2020

B2B ecommerce: start with a plan. Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope. Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope. Carla Gonzales.

B2B 101

B2B eCommerce EDI Workshop 101

Kissmetrics

MAY 2, 2018

“Repurposing your content opens the doors to reaching more people and breathes life back into old posts that you know are well written and highly informative.” ~ Elna Cain , Professional B2B Writer. Blog series to ebook, for example. Blog to video, video to transcript, podcast to infographic, series to ebook, and so on.

White Paper 236

White Paper Webinar Social Media Blog 236

Kissmetrics

DECEMBER 18, 2018

Whether you are in B2B or B2C, this tactic works extremely well. Whether it is an e-commerce site or a B2B lead generation site, 2 steps typically beat out 1 step. Hack #18: Journies and courses convert better than ebooks. Typically, most people offer ebooks in exchange for an email. Hack #2: Do the opposite.

Mobile 264

Mobile Blog SEO Webinar 264

GetElastic

MARCH 30, 2020

B2B ecommerce: start with a plan. Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope. Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope. Carla Gonzales.

B2B 88

B2B eCommerce EDI Workshop 88

Groove

AUGUST 20, 2020

Whether you sell B2C or B2B, using a content-driven approach helps to personalize the online shopping experience. If you run a B2B service-based eCommerce store, host webinars and create downloadable content, like eBooks and guides, to help other business thrive during the holidays. Leverage Content Marketing.

eCommerce 198

eCommerce Marketing Social Media Gifts 198

GetElastic

MARCH 30, 2020

B2B ecommerce: start with a plan. Thanks to her years of experience and learnings implementing several B2B ecommerce websites, Carla Gonzales is our beacon of digital hope. Gonzales recently shared her experience in the ebook, Getting Started with B2B Ecommerce. Carla Gonzales. Mon, 03/30/2020 - 18:30. Blog Category.

B2B 78

B2B eCommerce EDI Workshop 78

Groove

APRIL 1, 2020

On the flip side, B2B companies can offer advanced content such as eBooks, guides, FAQs and PDF downloads to push users down the funnel to convert. If you’re an eCommerce business, offering a free sample, free shipping or a special discount can be the motivation your potential customers need. Test and Improve.

PPC 240

PPC Mobile Improvements Recommendation 240

Kissmetrics

OCTOBER 23, 2017

For example, let’s say someone downloads an eBook. Those top of the funnel eBook nurturing emails worked. Someone downloads the eBook. What’s happening here: It’s been at least 35 days since someone downloaded the eBook. About the Author: Brad Smith is the founder of Codeless , a B2B content creation company.

Download 446

Download Other Marketing Blog 446

Groove

FEBRUARY 13, 2023

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Operations 150

Operations B2B eCommerce 150

BigCommerce

AUGUST 8, 2017

LinkedIn is another unique social platform that revolves primarily around the B2B market. Unlike most social platforms, which excel at B2C advertising, LinkedIn is uniquely suited for B2B ads and social media marketing campaigns. Service businesses and B2B product businesses tend to have far more success on LinkedIn than B2C retailers.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

TradeGecko

JANUARY 21, 2018

Looking back, we have created a lot of educational eBooks over the last year. Our library will continue to grow in 2018, however, we want to share with you our most popular eBooks from 2017 so you can continue to grow your knowledge in the exciting year ahead. How did you go by so fast?

B2B 60

B2B Management eCommerce 60

Kibo

SEPTEMBER 30, 2022

Disruptive supply chains, high inflation, and a looming recession are just some of the hurdles on the horizons of B2B companies. It’s clear that B2B businesses have a complex landscape to navigate. How will the economic downturn impact B2B companies? How will B2B buying habits shift?

B2B 71

B2B B2C Multi-channel eCommerce 71

Kibo

NOVEMBER 16, 2022

We had the chance to interview Brian Beck, Managing Partner at Enceiba and author of the book Billion Dollar B2B Ecommerce for our Talking Shop video series. During the interview, Brian discusses how B2B companies are transforming their commerce model to meet the expectations of the modern B2B buyer.

B2B 71

B2B B2C eCommerce Channel 71

Kissmetrics

DECEMBER 5, 2017

This produces better clients that are more likely to convert, while trimming away the clients who are just there for a free eBook. Instead of simply offering an eBook and collecting thousands of emails that won’t convert, he takes a direct approach: Message Me. All at a fraction of the competition you’re typically running up against.

Customer 504

Customer Live Chat SEO Information 504

Kissmetrics

OCTOBER 17, 2017

They should have published on reputable blogs before, and are not a “jack of all trades”, meaning they can write on daycare blogs and b2b marketing blogs. If you’re a marketing agency, you might feature a lead magnet on your homepage in the form of an eBook about driving website traffic.

PayPal 229

PayPal Games Webinar Blog 229

Kibo

JANUARY 10, 2022

Kibo and Quantum Metric have partnered to produce this 9-page ebook that explains what’s required of a modern data analytics and personalization regime. eBook: Using Analytics to Design Personalized Customer Experiences. But often, data will be siloed in different areas, intentionally or otherwise. Download Now.

Customer Experience 62

Customer Experience Customer Download eCommerce 62

Kissmetrics

AUGUST 19, 2021

Eighty percent of B2B marketers say LinkedIn is the best place to find leads. Other types of lead magnet ideas include: toolkits reports whitepapers ebooks case studies cheat sheets. No, and you don’t want to add another social network to your plate. However, LinkedIn is more than a social media network.

Marketing 351

Marketing SEO Blog Social Media 351

Kissmetrics

APRIL 7, 2021

If your target base is B2B professionals or CEOs, a suit and tie might do the trick. Add a link to an ebook, whitepaper, or case study with numbers and figures. Just like your logo , the paid ad may be the first brand-related content decision-makers and consumers see. Dress up based on how you want to represent your personal brand.

Marketing 255

Marketing Books Social Media Live Chat 255

Kissmetrics

SEPTEMBER 14, 2017

Typically in B2B, it might include an automated email drip campaign; qualifying information such as industry, company size, or job title; following the brand’s social profile; or booking a call with a salesperson. The value-offer of lead magnets are often pieces of content like: Case studies. White Papers. Exclusive videos. Free shipping.

SEO 279

SEO White Paper Document Improvements 279

GetElastic

NOVEMBER 6, 2019

She’s currently in the midst of an exciting new ecommerce initiative and recently served as one of the subject matter experts on a headless commerce panel at the 2019 B2B Next Conference & Exhibition. Now that the B2B Next show has wrapped for 2019, were there industry insights that surprised you? Any “AHA” moments?

B2B 74

B2B B2C eCommerce Article 74

Groove

OCTOBER 1, 2020

Whether you sell B2B or B2C, ensure your brand voice remains consistent throughout all of your content ? All of your blogs and eBooks should be written with the same tone of voice to maintain a consistent brand image. even if more than one person on your team posts on social media.

eCommerce 209

eCommerce Social Media SEO Mobile 209

Kissmetrics

MARCH 12, 2018

It’s more than just a digital rolodex, and with each new feature that is tweaked and added LinkedIn improves as a channel for B2B traffic and lead generation as well as hunting ground for new career opportunities. This can help you draw attention anything you’ve written, including free ebooks you use as lead magnets for your mailing list.

Marketing 205

Marketing Recommendation Other B2B 205

Kissmetrics

JUNE 14, 2021

If your startup is in the B2B sector, or if you appeal to customers who want or need in-depth analysis before purchasing, you can make an effective lead magnet from a report. You may find that an email course or a masterclass converts even better than an ebook. Then use each section as a separate email.

Marketing 292

Marketing Webinar Article Social Media 292

Email Audience

AUGUST 18, 2020

Whether you have an ecommerce store, SaaS company, B2B or B2C, having high-converting landing pages pays off. These pages promote gated content like a whitepaper, ebook, or any other content resource. Once you have their email address, you will be able to send them relevant marketing emails based on the ebook they downloaded.

Merchant Services 92

Merchant Services Download Live Chat Information 92