Groove

FEBRUARY 4, 2025

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify About This Episode Is your B2B eCommerce platform flexible enough to grow as your business does? Many manufacturers and distributors struggle with systems that cant meet the expectations of todays B2B buyers.

B2B 289

B2B eCommerce Merchant Services Magento 289

Forrester eCommerce

FEBRUARY 17, 2024

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

eCommerce 495

eCommerce B2B Blog Marketing 495

Groove

OCTOBER 27, 2024

Search engine optimization (SEO) is vital for both business-to-business (B2B) and business-to-consumer (B2C) sellers to reach their target markets. SEO strategy, however, differs depending on whether you’re running a B2B or B2C business. This means that B2B sales frequently require SEO that builds trust and facilitates relationships.

SEO 280

SEO B2B B2C eCommerce 280

Forrester eCommerce

AUGUST 19, 2024

Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.

B2B 449

B2B Marketing 449

BigCommerce

AUGUST 31, 2020

In 2019, only 13% of all B2B sales were generated digitally. B2B online sales are projected… By 2023, when U.S.

B2B 545

B2B eCommerce 545

Forrester eCommerce

FEBRUARY 26, 2024

In the fast-paced world of B2B marketing, where change is the only constant, CMOs find themselves standing at a critical crossroads. The traditional playbook is becoming obsolete, and B2B buyers demand seamless online experiences.

B2B 447

B2B eCommerce Marketing 447

BigCommerce

JUNE 2, 2021

Within the B2B market, there are several metrics you can measure, analyze and compare. If you don’t want to get…

B2B 545

B2B eCommerce Marketing 545

Forrester eCommerce

JULY 23, 2024

Dank meiner persönlichen Erfahrungen und meiner Leidenschaft für E-Commerce habe ich einige Erkenntnisse gewonnen, von denen ich Ihnen erzählen möchte. Ich werde Ihnen überzeugende Gründe und effektive Strategien aufzeigen, die B2B-Organisationen beherzigen sollten.

eCommerce 261

eCommerce B2B Blog Marketing 261

Groove

MARCH 4, 2025

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify About This Episode Is your eCommerce site search matching the products you sell with what your potential customers are searching for? Listen now to hear Ari and Ethans insights and strategies to improve your customers eCommerce search experience.

eCommerce 239

eCommerce Magento BigCommerce Travel 239

Groove

DECEMBER 7, 2024

Today, brands that seize opportunities at the forefront of their industries know how to fully develop omnichannel eCommerce strategies that put these technologies to work for them. A quality eCommerce content strategy provides more ways for potential customers to find your store. Why should people trust my brand?

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Retail TouchPoints

JANUARY 6, 2025

Instacart is scaling the reach of its retail media technology, Carrot Ads , to give advertisers access to the multibillion-dollar foodservice industry through a new partnership with the B2B ecommerce ordering platform Cut+Dry. Meanwhile, foodservice distributors have been left out of the rapidly growing digital advertising space.

B2B 277

B2B Point of Sale Operations Supplies 277

Forrester eCommerce

NOVEMBER 22, 2023

Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys. The mythical B2B […]

B2B 448

B2B Marketing Improvements Customer 448

Forrester eCommerce

APRIL 30, 2024

Buyer expectations for immediacy, relevance, and instant gratification have carried over from B2C to B2B and been amplified with Millennials and GenZ comprising more than half of the modern workforce.

B2B 450

B2B B2C Consumer Marketing 450

Forrester eCommerce

AUGUST 6, 2024

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.

B2B 450

B2B Marketing 450

Retail TouchPoints

FEBRUARY 4, 2025

Driving Growth in B2B Ecommerce JCPenney plans to launch more B2B ecommerce capabilities in Q2 2025, including the ability to support online voucher purchasing programs, which had previously been solely an in-store offering for community agency partners. and account for 24% of total U.S.

eCommerce 191

eCommerce B2B Customer Small Business Retail 191

Groove

DECEMBER 5, 2024

With this knowledge in hand, you can make a more informed decision as to whether HubSpot is the right platform for your eCommerce business. HubSpot Tools With four main tools, HubSpot for eCommerce can improve your B2B and B2C marketing strategies, sales, and service. What Is HubSpot?

eCommerce 293

eCommerce Marketing B2B Management 293

Forrester eCommerce

AUGUST 6, 2024

B2B companies are forecasting healthy increases in agency investments this year, according to Forrester’s Brand and Communications Survey 2024, which surveyed 205 B2B marketing leaders to understand their expectations for agency budgets over the next 12 months.

B2B 432

B2B Marketing 432

Forrester eCommerce

APRIL 19, 2021

As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it.

B2B 519

B2B Fulfillment Marketing Customer 519

Forrester eCommerce

MARCH 14, 2024

Learn about frontline marketing, the teams that it comprises, and why it’s essential to driving customer-centered B2B growth.

B2B 473

B2B Marketing Customer 473

Forrester eCommerce

OCTOBER 11, 2023

B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement.

B2B 488

B2B Operations Technology Marketing 488

Retail TouchPoints

OCTOBER 8, 2024

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons persist, with many B2B companies frustrated that they can’t fully monetize their ecommerce channel.

B2B 264

B2B eCommerce Platforms eCommerce B2C 264

Forrester eCommerce

AUGUST 1, 2024

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides. While […]

B2B 445

B2B Marketing Recommendation Channel 445

Forrester eCommerce

MARCH 25, 2024

Millennials and Gen Zers now comprise nearly three-quarters of B2B buyers. To succeed, B2B marketing, sales, and product teams must understand these buyers’ preferences.

B2B 456

B2B Marketing Customer 456

Forrester eCommerce

JULY 8, 2024

Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans.

Events 460

Events B2B Marketing Technology 460

Forrester eCommerce

AUGUST 1, 2024

B2B marketing leaders ae no strangers to stretching budgets. As they head into a new planning cycle, our research will help them know where to focus for optimal results.

B2B 448

B2B Marketing Customer 448

Forrester eCommerce

OCTOBER 19, 2023

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT. When I asked, my prompts retuned a list of grand initiatives ranging from generating a significant number of new leads […]

B2B 457

B2B Marketing 457

Forrester eCommerce

AUGUST 3, 2021

What do B2B sellers and athletes such as Michael Phelps (swimming), Naomi Osaka (tennis), and Simone Biles (gymnastics), Kevin Love (basketball) have in common? They are likely to be feeling the effects of stress and mental health challenges such as anxiety and depression.

B2B 469

B2B 469

Forrester eCommerce

NOVEMBER 21, 2024

In a short 18 months 89% of B2B buyers report they are using genAI in their purchase process. Providers haven't yet seen a large impact on their revenue engine but should expect to see smarter buyers making more considered decisions faster.

B2B 431

B2B Marketing Customer 431

Forrester eCommerce

NOVEMBER 1, 2024

As a global B2B technology and services company, Fujitsu has long recognized the importance of customer experience (CX) in driving business success.

B2B 396

B2B Customer Experience Technology Customer 396

Forrester eCommerce

NOVEMBER 13, 2023

Generative AI will revolutionize frontline B2B marketing, offering both opportunities and threats to the status quo. Generative AI, as it stands today, is a minimally viable solution for frontline marketers. But that’s going to change. Forrester forecasts that automation and AI overall will replace 4.9% of US jobs by 2030.

B2B 91

B2B Marketing 91

Forrester eCommerce

OCTOBER 16, 2023

CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights. The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions.

B2B 448

B2B Operations Technology Customer 448

Forrester eCommerce

AUGUST 17, 2023

In Forrester’s Marketing Survey, 2023, 29% of B2B marketing decision-makers in Asia Pacific who are responsible for marketing operations say that their organization will support growth over the next 12 months by enhancing marketing’s use of measurement and analytics to drive insights and decision-making.

B2B 364

B2B Operations Marketing 364

Forrester eCommerce

FEBRUARY 27, 2024

Forrester’s B2B event trends survey is back and we invite you to participate! Overview In the wake of the COVID pandemic, the B2B events landscape has undergone significant transformations.

B2B 419

B2B Events Information Marketing 419

Forrester eCommerce

APRIL 4, 2024

Get a preview of the success stories they will share at B2B Summit North America in May. These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment.

B2B 392

B2B Customer Channel Management 392

Forrester eCommerce

OCTOBER 25, 2023

B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.

B2B 435

B2B Marketing Management Customer 435