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B2B ecommerce: the four challenges to face for long-term growth

GetElastic

Commerce innovation is not just for retailers and consumer brands, business-to-business organizations must capitalize on the disruptive trends that are emerging. When B2B buyers leave the office, they become those same B2C buyers; and they all still demand remarkable customer experiences. It’s either innovate or die.

B2B 167
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

But that’s where AI and social commerce could help. By embracing SaaS technology and emerging trends, Natori is on pace to earn a new generation of consumers – ones who buy from their site, not just in department stores. Traditionally B2B retailers are going direct to consumer. Learn more about the nuances of B2B online selling.

Workshop 419
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Commerce Trends for 2018: #1 Personalization in B2B

GetElastic

But what about personalization for B2B (business to business) sales? In 2016 Gartner predicted that B2B companies that incorporate personalization into digital commerce will increase revenues by 15%. However, B2B marketing and sales often must address a board room of decision makers, any one of whom may block or veto a sale.

B2B 141
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How Will DTC Rebound After The COVID Retail Shakeup?

Retail TouchPoints

He has over 20 years of experience in business development, e-Commerce, technology, B2B and startups. Roussos is focused on helping clients improve both revenue and profit growth through innovations in technology and digital marketing strategy. Jason Roussos is Senior Vice President of Strategy at Adlucent.

Outdoor 299
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The Headless Commerce Showdown: The Unseen Strategy Retailers Use to Win Ecommerce Market Share

BigCommerce

But shifting to direct-to-consumer from a b2b wholesale model isn’t easy. Tech debt from historic open source or custom-built ecommerce technology solutions slow down internal decision making and threaten internal innovation and testing. Businesses using this model are typically using SaaS or open source technologies.

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What to Expect in 2022: 3 Strategies That Should be Top of Mind for Retailers 

Retail TouchPoints

In conversations with retailers, technology partners and industry veterans in my network, several points have stood out. Expect to see a tremendous amount of resources being funneled into developing and evolving dedicated-seller programs, recruitment and technology integrations with platforms that cater to this audience, such as Shopify.

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You Can’t Afford to Ignore The Benefits of SaaS: It’s Brand Bankruptcy or Digital Transformation

BigCommerce

When I worked agency side, we started building ecommerce sites on SaaS platforms like BigCommerce. I already knew the benefits of SaaS across other pieces of the commerce platform stack, including: Omnichannel commerce technologies. And begin future-proofing your technology stack. . OMS Systems. WM Systems.