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Wholesale B2B eCommerce: Platforms, Trends & Tools You Need

Groove

Introduction The explosive growth of wholesale B2B eCommerce is transforming how businesses operate in the wholesale industry. Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent.

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Leveraging eCommerce for B2B Wholesale Operations

Groove

If you found this article on the web, you are likely a B2B Wholesale business that is looking to expand your operations into the eCommerce space. There are specific challenges that B2B merchants face when operating an eCommerce store, and you will want to address them before they become large issues. What is B2B Wholesale?

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Why Unscalable Marketing Activities are Best for B2B Companies

Kissmetrics

None of that works in B2B. The best way to close high-dollar B2B accounts is to do the opposite. Why 1-to-1, unscalable B2B activities convert best. B2B sales, especially. B2B doesn’t buy on impulse. Live chat is one solution. But none of that realistically works for B2B. Well, guess what?

B2B 546
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Customer Service is Personal, so Show Me the Love

Retail TouchPoints

Our research found that 63% of online shoppers favor live chat with a human being for online customer service, and 37% of those using it are likely to place an order. Automated live chat (bot) was also very interesting, seeing 52% usage. A substantial 31% of online shoppers interacted in-store with customer service.

Customer 285
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Best Marketing Automation Software

Kissmetrics

B2B businesses have different marketing needs than D2C companies. It’s not uncommon for marketing automation software to include a handful of features typically found in a CRM tool, like live chat or customer support capabilities. Pardot exists to help B2B companies build relationships and turn those relationships into revenue.

Marketing 363
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Best Customer Service Software

Kissmetrics

Hubspot’s Service Hub —Best for Free Software and Deals Zendesk —Best for a Complete Support Suite Groove —Best for Small Businesses and Startups TeamSupport —Best for B2B Support LiveAgent —Best for Live Chat Service Salesforce Service Cloud —Best for Remote and On-Site Support Freshdesk —Best for a Streamlined System.

Live Chat 239
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6 of the Best Ecommerce Platforms and Solutions 2020: Wix vs Shopify vs Volusion vs BigCommerce vs Big Cartel vs 3dcart vs Ecwid

Ecommerce Platforms

24/7 live chat + phone. 24/7 live chat. email Mon-Fri, 9am-6pm EST. 24/7 live chat. 24/7 live chat. 24/7 live chat + phone. 24/7 live chat + phone. 24/7 live chat + phone. 24/7 live chat + phone. 24/7 live chat + phone.

3dcart 272