Forrester eCommerce

JUNE 26, 2020

I’ve been researching B2B pricing and its important role in digital transformation for industrial manufacturers. Industrial manufacturers already manage a complex matrix of price lists. New “as a service” business models offer opportunities for manufacturers, but they can also increase margin risk.

B2B 474

B2B Management Channel Customer 474

Forrester eCommerce

JUNE 10, 2024

Today Forrester is publishing new research revealing that, all else being equal, B2B sales leaders achieve better revenue results when they hire first-line sales managers (FLSMs) externally, rather than promoting individual contributors (ICs). Our advice […]

Management 407

Management B2B Customer 407

Retail TouchPoints

JANUARY 17, 2025

Were B2B, behind the scenes with cruise lines; we create the vision for [the shops] product assortment based on a deep understanding of different cruise line brands and demographics. We manage relationships with vendors, hire staff and train them, and do the scheduling and travel for them, because many work on a contract basis.

B2B 278

B2B Travel Retail Shipping 278

Groove

NOVEMBER 19, 2024

His global expertise spans various product/service types, including SaaS, eCommerce, Cloud, and B2B, as well as several customer verticals, such as enterprise software, publishing, and consumer electronics. He is a highly accomplished sales, marketing and partnership leader with over 20 years of experience in industry.

eCommerce 448

eCommerce Merchant Services Consumer Electronics Electronics 448

Forrester eCommerce

JANUARY 27, 2019

A long time ago, Peter Drucker, a man who BusinessWeek once called the father of business management, wrote: Even though this was written a long time ago, it was still a few years before I embarked on my long career as a B2B marketer. I can attest that for most of that long career, I […].

B2B 387

B2B Marketing Management 387

Forrester eCommerce

NOVEMBER 21, 2018

When my B2B clients on Forrester’s Customer Experience (CX) Council first start considering a customer success management (CSM) program to boost their retention and enrichment, I often hear that initial flash of concern: How do I scale the same CSM practices across my entire book of business?

Management 377

Management Customer B2B Books 377

Forrester eCommerce

OCTOBER 25, 2023

B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.

B2B 434

B2B Marketing Management Customer 434

Forrester eCommerce

JULY 30, 2024

In today’s fast changing and competitive B2B markets, integrated product and go-to-market strategies are table stakes for growth. Act Now Before The Gap Between Product Management And Product Marketing Widens […]

Management 378

Management Marketing B2B Customer 378

Forrester eCommerce

OCTOBER 30, 2024

Submit your story for a chance to be honored on the B2B Summit mainstage. Do you have a success story on transforming your company or function in the service of customers? We would love to hear from you if so.

B2B 345

B2B Customer Management Operations 345

Kissmetrics

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.

B2B 298

B2B Merchant Services eCommerce Food and Beverages 298

Forrester eCommerce

APRIL 4, 2024

Get a preview of the success stories they will share at B2B Summit North America in May. These three companies have transformed their businesses to maximize customer value and relentlessly drive internal alignment.

B2B 391

B2B Customer Channel Management 391

Forrester eCommerce

SEPTEMBER 16, 2024

European B2B marketers are charting their course through a multifaceted and shifting terrain.

B2B 300

B2B Games Management Marketing 300

Forrester eCommerce

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365

B2B Operations Marketing Customer Loyalty 365

Retail TouchPoints

OCTOBER 6, 2022

Headless commerce provider commercetools has added B2B functionalities to the core offering of commercetools Composable Commerce. The new functionality offers features including seamless account management and checkout processes and the ability to view, search and browse an entire product catalog online.

B2B 275

B2B B2C Customer Experience Management 275

Forrester eCommerce

JUNE 24, 2022

Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain distinct practices shaping the buying experience?

B2B 369

B2B eCommerce Channel Management 369

Forrester eCommerce

NOVEMBER 2, 2018

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Partner relationship management (PRM) connects the dots between partner planning, recruitment, […]. Channel and alliance leaders are known to be good jugglers.

Management 417

Management Channel Marketing Multichannel 417

Forrester eCommerce

DECEMBER 21, 2020

Back in March, Nick Barber and I teamed up to help B2B marketers assess whether virtual events were a viable alternative to physical, as COVID-19 forced event managers to cancel in–person events wholesale.

Events 446

Events B2B Marketing Management 446

Forrester eCommerce

JULY 27, 2021

At this year’s Forrester B2B Summit, we introduced our Sales Competency Management Framework, which provides a comprehensive look at sales talent management through the lens of attracting, onboarding, and optimizing (ongoing development) sales professionals.

B2B 468

B2B Management 468

Forrester eCommerce

JANUARY 24, 2024

Buyers in B2B organizations are in a precarious position. They must make weighty financial decisions for their extended organization and on behalf of their colleagues. Unlike individual consumers, they must balance their personal risk tolerance — and, sometimes, their career prospects — alongside the interests of their employer.

B2B 273

B2B Consumer Management Marketing 273

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Forrester eCommerce

OCTOBER 22, 2024

B2B marketing, sales, and product teams should prepare for the good, bad, and even ugly outcomes of trying to generate value from this hot technology. In 2025, the true potential of generative AI as a growth driver will be tested.

B2B 307

B2B Technology Marketing Management 307

Retail TouchPoints

JUNE 20, 2024

The business-to-business (B2B) ecommerce market is on track to reach $3 trillion by 2027, according to Forrester research. To capture some of that spend, Amazon Business, the company’s B2B online procurement store, is launching several new features designed to simplify the buying process and capitalize on this growth potential.

B2B 264

B2B eCommerce Management eCommerce Marketing 264

Forrester eCommerce

MAY 20, 2024

EMEA B2B companies with success stories in cross-functional alignment or best-practice program implementations within a single function should learn more about Forrester’s B2B Summit EMEA Awards and prepare a submission.

B2B 284

B2B Operations Management Marketing 284

Groove

APRIL 15, 2024

B2C platforms often do not keep up with these changes or may not meet the unique requirements of B2B transactions. BigCommerce has a solution to that never-ending problem: BigCommerce B2B Edition. What Are the Four Factors Driving B2B to Shift to eCommerce? What Are Some of the More Common Features of BigCommerce B2B Edition?

BigCommerce 230

BigCommerce B2B B2C Customer Retention 230

Forrester eCommerce

APRIL 4, 2024

Get ready to be inspired by these best-practice program implementations across B2B marketing, sales, and product. We reveal which eight companies will be honored at B2B Summit North America in May.

B2B 300

B2B Marketing Channel Management 300

Forrester eCommerce

FEBRUARY 14, 2022

Political campaign managers must understand this complexity in order to target the right likely voters with the right message at the right time. Politicians of all persuasions will agree that people make decisions in strange ways. The motivations of voters are complex.

B2B 370

B2B Management Marketing Customer 370

Forrester eCommerce

FEBRUARY 17, 2021

How many buyers really use the website? This was a question asked in a recent conversation with a consulting services client. It was asked in response to a critique of the website. My analysis showed how difficult it was for a buyer to understand digital business transformation services from the firm’s website.

B2B 474

B2B Customer Experience Management Marketing 474

Forrester eCommerce

FEBRUARY 10, 2020

GetWhen I describe what customer experience management requires to be able to transform a CX vision into reality, I often hear from my audience: “this is interesting, but we are different“ The nature of that difference is then often stated as: we are operating in B2B, not B2C; or we operate in a heavily regulated […].

B2C 516

B2C B2B Customer Experience Operations 516

Forrester eCommerce

JANUARY 23, 2024

In a challenging B2B environment, Forrester’s B2B Summit North America will equip marketing, sales, and product professionals with strategies and tools to chart a course to growth.

B2B 284

B2B Marketing Channel Operations 284

Forrester eCommerce

JUNE 4, 2024

It’s hard to believe that Forrester’s B2B Summit North America was almost a month ago. The energy was palpable, and the momentum is set to carry B2B leaders and their organizations forward to growth and reinvention. But wow, what an incredible week it was!

B2B 273

B2B Management Operations Marketing 273