Forrester eCommerce

NOVEMBER 13, 2023

Generative AI, as it stands today, is a minimally viable solution for frontline marketers. Generative AI will revolutionize frontline B2B marketing, offering both opportunities and threats to the status quo. But that’s going to change. Forrester forecasts that automation and AI overall will replace 4.9% of US jobs by 2030.

B2B 90

B2B Marketing 90

BigCommerce

JUNE 2, 2021

Within the B2B market, there are several metrics you can measure, analyze and compare. If you don’t want to get…

B2B 545

B2B eCommerce Marketing 545

Forrester eCommerce

MARCH 25, 2024

Millennials and Gen Zers now comprise nearly three-quarters of B2B buyers. To succeed, B2B marketing, sales, and product teams must understand these buyers’ preferences.

B2B 454

B2B Marketing Customer 454

Forrester eCommerce

APRIL 19, 2021

As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it.

B2B 518

B2B Fulfillment Marketing Customer 518

Forrester eCommerce

DECEMBER 11, 2020

With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. These solutions are already popular in B2C and B2B markets, creating experiences that: Meet modern buyers’ expectations of immediacy.

B2B 511

B2B B2C Marketing Customer 511

Forrester eCommerce

NOVEMBER 9, 2023

The future of B2B marketing planning will be integrated, sequenced, and adaptive.

B2B 406

B2B Marketing Operations 406

Forrester eCommerce

OCTOBER 28, 2024

Facing tight budgets in 2025, here are the main areas where B2B revenue, marketing, and sales leaders should prioritize their investments.

B2B 434

B2B Marketing Operations 434

Forrester eCommerce

AUGUST 6, 2024

B2B companies are forecasting healthy increases in agency investments this year, according to Forrester’s Brand and Communications Survey 2024, which surveyed 205 B2B marketing leaders to understand their expectations for agency budgets over the next 12 months.

B2B 431

B2B Marketing 431

Groove

JANUARY 13, 2025

Introduction The explosive growth of wholesale B2B eCommerce is transforming how businesses operate in the wholesale industry. Valued at over $30 trillion in 2024 , the global B2B eCommerce market is growing faster than B2C, with a compound annual growth rate (CAGR) of over 16 percent.

eCommerce Platforms 362

eCommerce Platforms B2B Payment Services eCommerce 362

Forrester eCommerce

OCTOBER 11, 2023

B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement.

B2B 487

B2B Operations Technology Marketing 487

Forrester eCommerce

OCTOBER 25, 2023

B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.

B2B 434

B2B Marketing Management Customer 434

Forrester eCommerce

SEPTEMBER 12, 2024

B2B buyers and customers aren’t seeking more content from providers or new ways to see their first name and company used in otherwise generic messaging. Forrester’s data shows that 82% of global B2B […]

B2B 468

B2B Customer Marketing 468

Forrester eCommerce

FEBRUARY 17, 2024

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

eCommerce 494

eCommerce B2B Blog Marketing 494

Forrester eCommerce

JULY 8, 2024

Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans.

Events 458

Events B2B Marketing Technology 458

Forrester eCommerce

AUGUST 1, 2024

B2B marketing leaders ae no strangers to stretching budgets. As they head into a new planning cycle, our research will help them know where to focus for optimal results.

B2B 447

B2B Marketing Customer 447

Forrester eCommerce

FEBRUARY 26, 2024

In the fast-paced world of B2B marketing, where change is the only constant, CMOs find themselves standing at a critical crossroads. The traditional playbook is becoming obsolete, and B2B buyers demand seamless online experiences.

B2B 445

B2B eCommerce Marketing 445

Forrester eCommerce

APRIL 30, 2024

Buyer expectations for immediacy, relevance, and instant gratification have carried over from B2C to B2B and been amplified with Millennials and GenZ comprising more than half of the modern workforce.

B2B 448

B2B B2C Consumer Marketing 448

Forrester eCommerce

AUGUST 24, 2023

Get a head start on 2024 planning with highlights of Forrester's guidance on where to invest, divest and experiment in B2B demand marketing and ABM.

B2B 369

B2B Marketing 369

Forrester eCommerce

FEBRUARY 7, 2025

In Forresters 2025 B2B Brand and Communications Survey, 86% of marketing leaders said efficiency was the likeliest impact of AI technologies. Ask business leaders why they are investing in AI technologies, and the answer is often emphatic and clear: its about efficiency. Will AI Bring About A New Industrial Revolution?

B2B 273

B2B Marketing Technology 273

Forrester eCommerce

FEBRUARY 27, 2024

Forrester’s B2B event trends survey is back and we invite you to participate! Everyone completing the survey will gain access to the latest market trends and crucial information on building an audience-centric, integrated event strategy within their organization.

B2B 418

B2B Events Information Marketing 418

Forrester eCommerce

FEBRUARY 2, 2024

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 341

B2B Events Marketing Customer Experience 341

Forrester eCommerce

DECEMBER 17, 2024

Get an overview of our B2B marketing budget benchmark reports and find out how they can help you evaluate your marketing investment. Global averages mask a great deal of nuance.

B2B 356

B2B Marketing Operations Customer 356

Forrester eCommerce

AUGUST 19, 2024

Over the last 18 months, I’ve been noticing an increase in discussions about go-to-market strategy in B2B circles, just as ABM rose in popularity over 10 years ago. In particular I have observed: Platform vendors that previously badged ABM platforms are now repositioning as GTM platforms.

B2B 448

B2B Marketing 448

Forrester eCommerce

SEPTEMBER 10, 2024

Forrester’s B2B Summit APAC 2024 for CMOs and marketing leaders is just a few weeks away. I’m excited to meet you in Singapore on October 1, 2024, and together, we will discuss the latest data, trends, and insights shaping the marketer’s remit in a tech-disrupted world. At the Summit, you will get the opportunity to […]

Marketing 468

Marketing B2B 468

Forrester eCommerce

AUGUST 17, 2023

In Forrester’s Marketing Survey, 2023, 29% of B2B marketing decision-makers in Asia Pacific who are responsible for marketing operations say that their organization will support growth over the next 12 months by enhancing marketing’s use of measurement and analytics to drive insights and decision-making.

B2B 364

B2B Operations Marketing 364

Forrester eCommerce

APRIL 14, 2021

Forrester’s 2021 B2B Buying Survey, with more than 950 respondents from around the world, reveals significant changes in buying behavior.

B2B 523

B2B Marketing 523

Forrester eCommerce

MARCH 28, 2024

My recent analysis of Forrester’s Marketing Survey, 2024, reveals that growing organizations face many of the same challenges as organizations with no growth, but they order their marketing priorities differently.

B2B 410

B2B Marketing Other 410

Forrester eCommerce

OCTOBER 19, 2023

Forty-six percent of B2B marketing decision-makers responsible for demand/ABM marketing say that standing up a new marketing approach is their biggest point of focus to support growth over the next 12 months. Enter lifecycle revenue marketing (LRM), the most comprehensive approach to frontline marketing.

Marketing 433

Marketing B2B Definition 433

Forrester eCommerce

JUNE 7, 2021

Defining specific types of digital audiences allows marketers to plan and deliver more respectful and relevant digital experiences at scale using the available information at the moment of each interaction.

B2B 459

B2B Marketing Information 459

Forrester eCommerce

NOVEMBER 21, 2024

In a short 18 months 89% of B2B buyers report they are using genAI in their purchase process. Providers haven't yet seen a large impact on their revenue engine but should expect to see smarter buyers making more considered decisions faster.

B2B 430

B2B Marketing Customer 430