Forrester eCommerce

NOVEMBER 22, 2023

Marketing has become a strategic function in driving revenue growth for B2B companies, but to continue improving, marketing leaders must challenge long-held beliefs and retool their mindsets to embrace the evolving customer lifecycle and complex buying journeys. The mythical B2B […]

B2B 446

B2B Marketing Improvements Customer 446

Forrester eCommerce

AUGUST 6, 2024

In Forrester’s 2024 B2B Brand And Communications Survey, we asked B2B marketing leaders to share their perspective on anticipated budget changes in 12 program and personnel categories. This year’s responses show expected increases are up in most categories over last year and expected decreases have dropped in most categories.

B2B 448

B2B Marketing 448

Forrester eCommerce

MARCH 14, 2024

Learn about frontline marketing, the teams that it comprises, and why it’s essential to driving customer-centered B2B growth.

B2B 472

B2B Marketing Customer 472

Forrester eCommerce

AUGUST 1, 2024

It’s always an exciting time when we gather survey data and insights from our client conversations to produce a set of collective recommendations that B2B marketing executives should consider for the year ahead. Today, Forrester released our 2025 Budget Planning Guides. While […]

B2B 443

B2B Marketing Recommendation Channel 443

Forrester eCommerce

OCTOBER 19, 2023

What if your CMO said that you could hire 500 new frontline marketers for your B2B organization? What would you be able to accomplish with such an infusion of resources? Maybe you should ask ChatGPT. When I asked, my prompts retuned a list of grand initiatives ranging from generating a significant number of new leads […]

B2B 456

B2B Marketing 456

Groove

FEBRUARY 4, 2025

Podcast : Download | Subscribe : Apple Podcasts | Google Podcasts | Spotify About This Episode Is your B2B eCommerce platform flexible enough to grow as your business does? Many manufacturers and distributors struggle with systems that cant meet the expectations of todays B2B buyers. Want to future-proof your B2B eCommerce strategy?

B2B 289

B2B eCommerce Merchant Services Magento 289

Forrester eCommerce

DECEMBER 11, 2020

In her latest blog post for Forrester, Phyllis Davidson shares how three elements are coming together to fuel more effective B2B marketing. A grand trine in astrology occurs when three planets are exactly 120 degrees apart. Check out the blog post and attend the webinar – you don’t need a telescope to see this grand trine!

B2B 488

B2B Webinar Marketing Blog 488

Forrester eCommerce

NOVEMBER 13, 2023

Generative AI, as it stands today, is a minimally viable solution for frontline marketers. Generative AI will revolutionize frontline B2B marketing, offering both opportunities and threats to the status quo. But that’s going to change. Forrester forecasts that automation and AI overall will replace 4.9% of US jobs by 2030.

B2B 90

B2B Marketing 90

BigCommerce

JUNE 2, 2021

Within the B2B market, there are several metrics you can measure, analyze and compare. If you don’t want to get…

B2B 545

B2B eCommerce Marketing 545

Forrester eCommerce

MARCH 25, 2024

Millennials and Gen Zers now comprise nearly three-quarters of B2B buyers. To succeed, B2B marketing, sales, and product teams must understand these buyers’ preferences.

B2B 454

B2B Marketing Customer 454

Forrester eCommerce

APRIL 19, 2021

As forces converge to drive B2B marketing to a higher purpose, marketing leaders must evolve from brand stewards, lead generation machines, and sales supporters in order to fulfill it.

B2B 518

B2B Fulfillment Marketing Customer 518

Forrester eCommerce

DECEMBER 11, 2020

With collective commute times down to zero and face-to-face meetings all but impossible, we’ve seen the B2B buyer journey become an almost exclusively digital experience. These solutions are already popular in B2C and B2B markets, creating experiences that: Meet modern buyers’ expectations of immediacy.

B2B 511

B2B B2C Marketing Customer 511

Forrester eCommerce

NOVEMBER 9, 2023

The future of B2B marketing planning will be integrated, sequenced, and adaptive.

B2B 406

B2B Marketing Operations 406

Forrester eCommerce

OCTOBER 28, 2024

Facing tight budgets in 2025, here are the main areas where B2B revenue, marketing, and sales leaders should prioritize their investments.

B2B 434

B2B Marketing Operations 434

Forrester eCommerce

AUGUST 6, 2024

B2B companies are forecasting healthy increases in agency investments this year, according to Forrester’s Brand and Communications Survey 2024, which surveyed 205 B2B marketing leaders to understand their expectations for agency budgets over the next 12 months.

B2B 431

B2B Marketing 431

Retail TouchPoints

JANUARY 6, 2025

Instacart is scaling the reach of its retail media technology, Carrot Ads , to give advertisers access to the multibillion-dollar foodservice industry through a new partnership with the B2B ecommerce ordering platform Cut+Dry. “Without a platform to share their brand story and product benefits, brands have been limited in their reach.

B2B 277

B2B Point of Sale Operations Supplies 277

Groove

DECEMBER 7, 2024

The emergence of the latest content marketing trends, including AI-driven personalization and the use of video across platforms, has further shaped how customers and brands interact at every step of the buyers journey. It's best to create a content marketing for eCommerce strategy that highlights your companys expertise in the industry.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Forrester eCommerce

OCTOBER 11, 2023

B2B marketing is especially fertile ground for the early adoption of generative AI (genAI) technologies and has already become a beachhead for use cases that span content operations to customer engagement.

B2B 487

B2B Operations Technology Marketing 487

Forrester eCommerce

OCTOBER 25, 2023

B2B marketing, sales, and product functions in 2024 will face disruption and opportunity from generative AI, making alignment more critical than ever. Learn more about what’s coming in 2024.

B2B 434

B2B Marketing Management Customer 434

Forrester eCommerce

FEBRUARY 17, 2024

Drawing from my personal experience and passion for e-commerce, I am excited to share research on the compelling reasons and effective strategies for B2B organizations to harness this route to market that will propel their organizational growth.

eCommerce 494

eCommerce B2B Blog Marketing 494

Forrester eCommerce

JULY 8, 2024

Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans.

Events 458

Events B2B Marketing Technology 458

Forrester eCommerce

AUGUST 1, 2024

B2B marketing leaders ae no strangers to stretching budgets. As they head into a new planning cycle, our research will help them know where to focus for optimal results.

B2B 447

B2B Marketing Customer 447

Forrester eCommerce

APRIL 30, 2024

Buyer expectations for immediacy, relevance, and instant gratification have carried over from B2C to B2B and been amplified with Millennials and GenZ comprising more than half of the modern workforce.

B2B 448

B2B B2C Consumer Marketing 448

Forrester eCommerce

AUGUST 24, 2023

Get a head start on 2024 planning with highlights of Forrester's guidance on where to invest, divest and experiment in B2B demand marketing and ABM.

B2B 369

B2B Marketing 369

Forrester eCommerce

FEBRUARY 2, 2024

Marketers face long standing event planning and execution challenges In the ever-evolving landscape of B2B marketing, events continue to dominate marketing program spend. However, many event marketers struggle to fully capitalize on the value of their investments due to long-standing challenges.

B2B 341

B2B Events Marketing Customer Experience 341

Forrester eCommerce

DECEMBER 17, 2024

Get an overview of our B2B marketing budget benchmark reports and find out how they can help you evaluate your marketing investment. Global averages mask a great deal of nuance.

B2B 356

B2B Marketing Operations Customer 356

Forrester eCommerce

SEPTEMBER 10, 2024

Forrester’s B2B Summit APAC 2024 for CMOs and marketing leaders is just a few weeks away. I’m excited to meet you in Singapore on October 1, 2024, and together, we will discuss the latest data, trends, and insights shaping the marketer’s remit in a tech-disrupted world. At the Summit, you will get the opportunity to […]

Marketing 468

Marketing B2B 468

Groove

NOVEMBER 19, 2024

Learn about Shopware's positioning as a flexible alternative for mid-market merchants with complex needs—offering a customizable platform without the vendor lock-ins and rev-share structures of competitors. He was previously SVP of sales, marketing and partnerships at Digital River.

eCommerce 448

eCommerce Merchant Services Consumer Electronics Electronics 448

Forrester eCommerce

FEBRUARY 26, 2024

In the fast-paced world of B2B marketing, where change is the only constant, CMOs find themselves standing at a critical crossroads. The traditional playbook is becoming obsolete, and B2B buyers demand seamless online experiences.

B2B 445

B2B eCommerce Marketing 445

Forrester eCommerce

AUGUST 17, 2023

In Forrester’s Marketing Survey, 2023, 29% of B2B marketing decision-makers in Asia Pacific who are responsible for marketing operations say that their organization will support growth over the next 12 months by enhancing marketing’s use of measurement and analytics to drive insights and decision-making.

B2B 364

B2B Operations Marketing 364