Optimizely

JANUARY 30, 2018

True omnichannel marketing is tough to do well. But, according to the 2017 Ecommerce Holiday Report , 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. Follow these strategies carefully, and you’ll find that omnichannel ecommerce marketing is well within reach.

Omnichannel 191

Omnichannel eCommerce Marketing Marketing eCommerce 191

Forrester eCommerce

JULY 15, 2020

Regardless of your category or scenario — B2C, B2B, eCommerce replatforming, pivot to omnichannel, personalization, extension […].

B2C 307

B2C B2B Omnichannel Operations 307

Groove

NOVEMBER 24, 2020

In this blog, we're sharing 5 features of BigCommerce Enterprise that help both B2B and D2C eCommerce stores create a seamless shopping experience and drive more revenue. Omnichannel selling. B2B support. Omnichannel Selling. B2B Support. Bigcommerce Enterprise Features To Increase Revenue. Conclusion.

BigCommerce 297

BigCommerce Payments Payment Services B2B 297

Forrester eCommerce

JUNE 15, 2023

For those of us old enough to remember “The Jetsons” — or those of us young enough to consider the science-fantasy series from the ’60s as “retro cool” — it was always fun to watch George Jetson spend his workday pushing the single red button on his computer. George complained a lot about his hard […]

B2B 366

B2B Marketing Customer Experience Technology 366

GetElastic

AUGUST 18, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. Below are some of the major Market-Driven B2B eCommerce trends of 2021, as well as some key calls to action for B2Bs to optimize their eCommerce strategy.

B2B 145

B2B eCommerce Payment Services Marketing 145

Retail TouchPoints

MARCH 7, 2025

Walgreens CEO Reaffirms ‘Focus’ Required for a Meaningful Turnaround Although Walgreens attempted to bolster its digital capabilities by hiring a new Head of Digital , growing its retail media offering and focusing on B2B healthcare services , the company struggled to maintain its operating model.

B2B 232

B2B Operations Management Customer 232

BigCommerce

JANUARY 7, 2019

Customers insist on more choices regarding where, when, and how they can purchase goods – including buying directly from brand…

Channel 355

Channel B2B Management eCommerce 355

Forrester eCommerce

APRIL 28, 2022

The Forrester Wave™: B2B Commerce Solutions, Q2 2022 surfaced a significant shift in the market, which we predicted but did not expect to see so quickly or so clearly. So What Did The Results Reveal About The Market? Three solutions scored higher than more broadly adopted solutions. In all three cases, these solutions take a […].

B2B 39

B2B Marketing Customer Experience Omnichannel 39

Retail TouchPoints

JANUARY 30, 2025

According to a commercetools and Master B2B report, 94% of survey respondents say their CEOs are now backing digital transformation efforts. Otherwise, they risk being left behind. The rise of AI, cloud technology, and composable architectures leaves no room for complacency. Thats progress but the real question is, why has it taken so long?

Customer Experience 256

Customer Experience Technology Customer Loyalty B2B 256

Forrester eCommerce

JULY 1, 2021

Organizations that fail to meet buyers’ expectations for personalized omnichannel communications risk losing market share to competitors that do.

Omnichannel 448

Omnichannel Marketing B2B Technology 448

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 Identifying the Best B2B eCommerce Platforms. Ecommerce is bigger today than ever.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

BigCommerce

MAY 31, 2018

When you’re a B2B company in a traditional industry and you don’t sell the world’s most intriguing products, the very idea of selling online is often met with resistance. B2B buyers want to make work purchases in much the same way they’ve become accustomed to making purchases in their personal life. But none of that is true.

B2B 320

B2B B2C eCommerce eCommerce Platforms 320

Forrester eCommerce

JULY 24, 2023

B2B marketers spend ample time seeking better ways to engage their audiences, convert them to buyers, and retain them as customers. While content is central to engagement, audience expectations for contextually relevant, personalized content know no limits.

B2B 369

B2B Technology Marketing Customer 369

Retail TouchPoints

NOVEMBER 21, 2023

” A Seamless Omnichannel Experience Walmart Business customers can capitalize on the retailer’s robust omnichannel infrastructure as they prep for a busy season, receiving their online orders via same-day delivery or curbside pickup. “It also goes a long way in fostering a sense of camaraderie and team spirit.”

Small Business Retail 258

Small Business Retail Payment Services Gifts Omnichannel 258

Groove

DECEMBER 7, 2024

Today, brands that seize opportunities at the forefront of their industries know how to fully develop omnichannel eCommerce strategies that put these technologies to work for them. Obviously, the buyer's journey takes much longer for larger purchases, such as buying a new house or partnering with a B2B service company.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

GetElastic

SEPTEMBER 8, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the technological changes and take advantage of cloud-based technology, Headless Commerce , and progressive web applications (PWAs).

B2B 148

B2B Technology eCommerce Mobile 148

GetElastic

NOVEMBER 9, 2021

Based on evidence from 2021’s State of Digital Commerce Report, and 2020’s B2B Digital Commerce research, the survey examines digital commerce through the lens of multiple verticals and business models. By 2024, 15% of B2B organizations will use digital commerce platforms to support both their customers and sales reps in all sales activities.

B2C 146

B2C B2B Customer Retention Subscription 146

Groove

FEBRUARY 9, 2022

Omnichannel selling opportunities. Its features support high traffic sites and help to manage extremely large orders, making the platform suitable for not only D2C retailers but also B2B wholesalers. Supports B2B and D2C Growth. Omnichannel Selling. Supports B2B and D2C Growth. Integration capabilities.

Merchant Services 237

Merchant Services eCommerce BigCommerce B2B 237

Retail TouchPoints

MARCH 16, 2023

Omnichannel fulfillment platform Deposco has launched a supply chain solution designed to orchestrate end-to-end processes — plan, source, order, fulfill and return — across B2B and DTC channels, from a single package to full pallets.

Supplies 278

Supplies Management Order Fulfillment Retail 278

GetElastic

SEPTEMBER 15, 2021

B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.

B2B 146

B2B eCommerce Customer SEO 146

Forrester eCommerce

DECEMBER 14, 2022

The sophisticated B2B marketers and advertisers I talk to are always striving to achieve some form of omnichannel reach with closed-loop reporting to refine target audiences at scale with a small number of vendors — no easy task, even with good audience technology.

B2B 195

B2B Omnichannel Technology Marketing 195

BigCommerce

MAY 4, 2018

Traditionally B2B retailers are going direct to consumer. Learn more about the nuances of B2B online selling. What to Know Before You Go: Skullcandy is a true omnichannel business. In fact, The Knobs Co, a mixed B2B and B2C online seller, won a 2016 Innovation Award for their building out of a visual search tool on site.

Workshop 419

Workshop Presentation eCommerce Merchant Services 419

BigCommerce

MAY 15, 2018

I already knew the benefits of SaaS across other pieces of the commerce platform stack, including: Omnichannel commerce technologies. Marketing and Expanding to Omnichannel. Bring B2B Complexity Online. When I worked agency side, we started building ecommerce sites on SaaS platforms like BigCommerce. OMS Systems. WM Systems.

Merchant Services 419

Merchant Services Payment Services eCommerce Platforms Technology 419

Retail TouchPoints

NOVEMBER 2, 2021

Comprehensive mobile marketing for today’s world involves a digital, omnichannel marketing strategy that reaches consumers on their smartphones, smart watches, tablets and other mobile devices. By taking an ethical approach in omnichannel communications, brands show customers that they respect their time. Enter: mobile marketing.

Point of Sale 299

Point of Sale Mobile Marketing Customer 299

Retail TouchPoints

DECEMBER 13, 2022

This means these marketers need a truly omnichannel, flexible advertising strategy that bridges both online and offline channels as more shoppers start toggling between the two again. Given that omnichannel customers shop 1.7 Identifying Your Audience IRL. Getting in Front of Audiences, Both Online and Off.

Omnichannel 278

Omnichannel Vend Telecommunications Channel 278

Retail TouchPoints

JUNE 15, 2022

Enter omnichannel commerce — and an extra layer of service and complexity over your existing supply chain operation. With omnichannel comes inventory visibility in stores, the convergence of physical and digital, and of course, the famous ‘ last mile.’ You need to do both. And at the same time.

Supplies 264

Supplies Customer Omnichannel Shipping 264

Retail TouchPoints

AUGUST 23, 2022

Gap has launched a fulfillment service for retailers called GPS Platform Service , offering omnichannel fulfillment using Gap’s nationwide distribution network and handling tasks including delivery to customers or stores, returns initiation and processing at its fulfillment centers. For the first time, we are making Gap Inc.’s

Fulfillment 246

Fulfillment Retail Supplies B2B 246

Retail TouchPoints

AUGUST 3, 2020

Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Away luggage is another DTC startup that shook its omnichannel cousins. Jason Roussos is Senior Vice President of Strategy at Adlucent.

Outdoor 299

Outdoor Retail Beauty and Health Travel 299

BigCommerce

APRIL 25, 2018

By the way, we’re also a leading platform for B2B sites, ranking #2 SaaS on the Internet Retailer B2B 300 list. Omnichannel integrations with leading marketplaces, social networks, content and advertising platforms. How do we reconcile serving both large enterprises and small to medium sites? International Expansion.

BigCommerce 385

BigCommerce Merchant Services Customer Payment Services 385

Retail TouchPoints

NOVEMBER 9, 2021

Additionally, Liquidity Services , which operates a B2B ecommerce marketplace for surplus business and government goods, has launched a new consumer-facing omnichannel marketplace called AllSurplus Deals for returned and overstock goods.

Supplies 323

Supplies Accessories Sporting Goods Shipping Costs 323

Kibo

DECEMBER 17, 2020

B2B ecommerce is in the middle of a digital transformation. But B2B firms can’t be satisfied with a simple pivoting to digital channels, they need to recreate the personal connections that have been lost with data-driven personalization across the B2B buyer journey. Personalization And B2B Ecommerce White Paper.

B2B 104

B2B White Paper Payment Services Channel 104

ROI Revolution

MAY 20, 2021

For consumer packaged goods (CPG) brands, in particular, this change in the way consumers shop necessitated a different approach: omnichannel. Director, GM of Omnichannel at BigCommerce. But the reassuring strength of an omnichannel sales approach is that it’s a risk mitigation strategy at its core. Claim your copy!

Omnichannel 109

Omnichannel Payment Services Social Media BigCommerce 109

RetailMinded

FEBRUARY 24, 2022

This has arguably become the single greatest influence on the shape of future omnichannel offerings and processes – ultimately making convenience, not just speed, the driving factors for commerce. . ignored when considering the manifest benefits of omnichannel capabilities. From when and where to what locations matter to them.

Order Fulfillment 111

Order Fulfillment Fulfillment Omnichannel Supplies 111

Kissmetrics

OCTOBER 16, 2020

B2B businesses have different marketing needs than D2C companies. 2 – Pardot by Salesforce Review — The best marketing automation software for B2B businesses. As a B2B business, you market to other companies, which presents a unique set of marketing challenges. The top 6 options for marketing automation software.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363

Retail TouchPoints

APRIL 25, 2023

As a result, more brands need to look for ways to incorporate 3D and AR tech into their omnichannel strategy. On the B2B side, Merrell is using 3D and AR tech to sell their products via digital showrooms, prior to manufacturing and shipping, to increase speed to market, reduce costs and lower their carbon footprint.

Technology 277

Technology eCommerce Shipping Costs Games 277

BigCommerce

JUNE 19, 2018

EDI is the more traditional approach and still often used in B2B and wholesale channels, and Walmart specifically. For instance, broadcast patterns update inventory levels across omnichannel sales touch points including marketplaces, brick and mortar stores, your branded website and wholesale partners. The Aggregation Pattern.

EDI 315

EDI eCommerce BigCommerce Shipping Costs 315