Remove B2B Remove Online Retail Remove PPC
article thumbnail

eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. Target those people when driving traffic to your website through PPC and SEO.

PPC 162
article thumbnail

COVID-19 Impacts on eCommerce Marketing Key Performance Indicators

Inflow Insights

We’ve highlighted some of these recommendations for SEO (as well as CRO and PPC) in a recent article: eCommerce Marketing During a Downturn: Strategies and Options for eCommerce Businesses During the Coronavirus Crisis. Key Performance Indicators – B2B. Sessions, Traffic, and Revenue are up overall for our paid campaigns.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Ecommerce Terms You Need To Know To Manage Your Digital Business

FastSpring

Business to business (B2B). A merchant service provided by an ecommerce application service provider that authorizes credit card or direct payments processing for digital businesses, online retailers, bricks and clicks, or traditional brick and mortar. Pay Per Click (PPC). Business to consumer (B2C). Payment gateway.

article thumbnail

The History of Ecommerce: What The Past Says About Tomorrow’s Retail Challenges

BigCommerce

When you buy shoes from an online shoe retailer, it is a business-to-consumer transaction. Business-to-Business (B2B). B2B ecommerce relates to sales made between businesses, such as a manufacturer and a wholesaler or retailer. Training the New B2B Buyer. E-Commerce. Ecommerce. e-commerce.

eCommerce 417
article thumbnail

30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

How to Drive Traffic to Your Online Store. In the online retail world, traffic is the foundation of your brand’s success. AdWords/PPC: The strategy of paid placement across the web to earn net new traffic and re-capture visitors who bounced. If you’re in B2B sales, LinkedIn might be the horse you want to ride.

eCommerce 420
article thumbnail

How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. B2B sales challenges.

eCommerce 122
article thumbnail

How Coronavirus Is Impacting Ecommerce [June 2020]

ROI Revolution

Ecommerce, B2B, B2C, and brick-and-mortar brands alike are all bracing for the impact that coronavirus will have on their business. You’ll learn: Underutilized PPC customer acquisition strategies to increase revenue at a profitable return. It’s time to take your SEO and PPC efforts to the next level. B2B sales challenges.

eCommerce 173