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The PlumRiver Elastic B2B platform bridges gaps between sellers’ order processing systems and purchasers, allowing brands to sell directly to their buyers using print-free digital product catalogs and merchandising technology. Key client brands include Patagonia , The North Face , Timberland , Vans and Puma.
said Adrienne Gernand, President of B2B and International Commerce at Gap Inc. L.L.Bean , another storied name in the industry, will make a selection of its products available in-store and online at Academy Sports + Outdoors. in a statement.
After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.
Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Outdoor Voices was already starting to feel the pinch before COVID, and experts predict the company will go under within the next year.
Traditionally B2B retailers are going direct to consumer. Learn more about the nuances of B2B online selling. UX Case Study: Modern Ecommerce Design with Exxel Outdoors. Selling sports and outdoors goods online isn’t easy – especially with a small team competing against the likes of the goliaths in the vertical.
Sports & Outdoors. Freund Container : B2B empowerment through RESTful APIs. For B2B enablement and empowerment complexity that works seamlessly across customer and employee touchpoints. Restaurantware : B2B & B2C in a single dashboard. Those verticals include: Apparel & Jewelry. Electronics. Home & Garden.
How to Activate Millennial B2B Buyers. With more B2B sellers launching an online presence, digital competition took a fierce turn. Shopping apps are still relevant: Atlanta Light Bulbs worked with a BigCommerce partner, AppMixture , to build out a mobile app for their B2B buyers. This is how you do B2B mobile commerce.
That’s why retailers of all sizes and sectors are adopting outdoor digital display technology that can not only locate their curbside pickup zones, but also notify customers and guide them through the process. Outdoor Technology Options. These sorts of hacks deliver the wrong message about the store and the brand.
Image courtesy REI) This Earth Month, outdoor retailer REI Co-op is showcasing its ongoing recycling partnership with decking manufacturer Trex , at its Signature Camp near Bryce Canyon National Park in Utah. REI Campsite Outfitted with Recycled Trex Decking An REI Signature Camp featured recycled Trex decking.
Additionally, Liquidity Services , which operates a B2B ecommerce marketplace for surplus business and government goods, has launched a new consumer-facing omnichannel marketplace called AllSurplus Deals for returned and overstock goods. The auction-based website is now available to consumers in Arizona.
B2B eCommerce Developing an online store for a business-to-business (B2B) company typically entails some unique features and requirements. You’ll need B2B-specific features, such as customer portals, bulk ordering, and custom pricing. A full-service eCommerce agency with B2B eCommerce solutions can help you accomplish this.
For example, suppose you run a B2B company supplying laboratory equipment. One of our clients at Groove Commerce, Cordova Outdoors , saw a significant increase in their online visibility and sales after better utilizing Google Merchant Center alongside Performance Max campaigns.
Since it sells directly to consumers and to retailers (B2C and B2B ecommerce), Hearts on Fire needed to create two differentiated experiences that could be personalized to a buyer’s specific needs. Hearts on Fire , a leading global diamond jewelry brand, found success by implementing this method of personalization.
The best model fit for your company will depend on your business type (B2B vs. B2C), the types of media you buy, the owned marketing you employ, the reach of your plans, your market penetration and customer visit frequency. Alternatively, a large convenience store chain buying outdoor media will have different measurement needs.
A brand that does this particularly well is Outdoor Voices. Outdoor Voices also goes beyond being just a clothing brand by offering events and community building activities. . After all, belonging is a key part of Maslow’s Hierarchy of Needs.
In April 2018, Hearst bought a minority stake in Gear Patrol , an enthusiast men’s brand focused on products and stories about the outdoors. Think more expensive products, B2B, etc. Beyond Gear Patrol’s ability to drive millions in web traffic, they also sell a lot of product. It is content and commerce at its finest.
With a B2B CRM, you can bring this data together to know exactly when and how your customers interact with your brand, what their pain points are, and what speeds up the customer journey and drives a purchase. Instagram, for example, should have a great visual ad, while your email may focus more on the written copy.
Maze, the creator and purveyor of luxury outdoor furniture, has announced a brand refresh. Furthermore, Mazes’ existing B2B network combined with its D2C offer ensures the brand can cater to all audiences. The brand also lives to develop; as such, the second pillar of ‘Pioneering Spirit’ exemplifies Maze’s tenacious approach.
Pop Video has partnered with hundreds of brands including Phillips 66, Academy Sports + Outdoors, and Mattress Firm to revolutionize the way their audiences consume and interact with digital content. There’s a reason 93% of B2B brands use email to distribute the content they create — it works.
A Swedish B2B dropshipper of clothes, shoes, jewelry, accessories and more. BrandsGateway is a Swedish B2B dropshipper of clothes, shoes, jewelry, accessories and more. Their products include furnishings for the living room, dining room and office, plus outdoor furniture and home decor like paintings. Brands Gateway.
Account-based marketing is a B2B marketing strategy where the sales and marketing teams work together to find the most qualified accounts to become customers. Let’s say you’re targeting an outdoor retailer that creates custom kayaks for professional fishermen. What Is Account-Based Marketing? That’s a pretty specific audience, right?
I had been at the heart of the digitization in the B2C space, but hadn’t seen it in B2B , [where] there was a clear white space,” she said in an interview with Retail TouchPoints. Aditi Pany, an Indian native who helped to launch one of India’s largest fashion ecommerce sites, saw the opportunity and jumped on it. “
Content marketing is something that spans almost every industry, including both B2B and B2C companies. Their name has become nearly synonymous with outdoor gear and lifestyle. They stick to their niche and use content to grow a huge community of outdoor enthusiasts, bring them to their site, and keep them coming back.
is a lifestyle hiking company that produces high performance hiking shirts for outdoor lovers. Business to Business (B2B): You are selling to organizations, corporations and non-profits rather than individual customers. Marketplace: You are acting as a middleman by bringing businesses and (B2B or B2C) customers to one website.
Instead, on Amazon, they sell bundled chair and table sets –– while on their web store, they sell individual items (often at bulk for B2B) with financing options. Below is the top selling outdoor ice maker on Amazon. This is not how they sell on their main site. Two strategies – two strong revenue channels. Make others do the work.
Samsung at ISE 2024: Revolutionising Connectivity and Business Efficiency Samsung’s presentation highlighted the advancement of business connectivity through its SmartThings platform for B2B displays, introducing the SmartThings AI Energy Mode for efficient asset management.
The same applies to B2B marketing when you rely on ABM (Account-Based Marketing) to target corporate accounts, decision-makers, etc. The outdoor retailer began to reopen shops that launched zero-contact bike shop services, virtual events, and a pilot program for virtual outfitting. Personalization in the data mining age.
It’s Lighting Division, which delivers a range of innovative and reliable indoor and outdoor lighting and controls solutions serving customers in the commercial, industrial, retail, institutional, residential and utility markets, has innovated the century old’s buyer’s journey by going digital.
It can be tempting for retailers to leverage clothing suppliers through popular dropshipping marketplaces like Aliexpress, its B2B cousin Alibaba, or a platform like Modalyst, yet doing so can expose companies to a whole host of risks.
I attended the Outdoor Retailer Winter Market with some Talkoot team members, and for me it felt like I was finally home. I used to attend the summer Outdoor Retailer back in the late ‘90s when I worked at Outside Magazine, and having grown up involved in, and surrounded by, the outdoors, the show always felt like Mecca.
There aren’t any themes specifically named “CBD,” but we were able to find a wide range of acceptable “CBD-ish” templates in these categories: Clothing Food and drink Health and beauty Outdoor and garden. And we searched for “hemp” with excellent results. There’s also included fraud protection, risk managers, and vetted security measures.
Some of the services you can offer as a graphic designer include logo design, creating brochures, outdoor marketing visuals, and other brand elements. Freelance content writer According to the Content Marketing Institute, 70% of B2C brands and 73% of B2B brands have a content marketing strategy.
But they quickly realized the market was too small and that there was a bigger opportunity elsewhere — in wider B2B and B2C commerce. And there’s a strong use case in b2b, which is, hey, we have large, large equipment. And that’s really hard for sellers on the b2b side to communicate. And so it’s a better way.
UK-based outdoor-wear brand Regatta partnered with Kibo Personalization to deliver an ecommerce customer experience strategy that aimed to retain its close relationships with customers and take it online. . Helly Hansen , another brand aimed at the outdoors-y consumer, is based in Norway but has a global online presence. CTR increase.
In theory, Alibaba is targeting only B2B customers but, in practice, many small businesses and individuals use it to find products at lower prices. Now operational in 60 countries worldwide , the French sporting goods retailer Decathlon is an impressive option in the outdoor industry.
Alterra, known for its commitment to providing exceptional outdoor experiences, sought to enhance its retail operations across multiple facets as well as to centralize systems across all their resorts. Each resort features a number of retail locations (stores and warehouses), all powered by the Mi9 cloud-based software suite.
Its founders DHgate were established in 2004 and are now one of the leading B2B cross-border e-commerce marketplaces in China. At present, there is a special focus on consumer electronics, home, and outdoor sports products but the number of product categories is growing too. A streamlined online e-commerce experience for customers.
There are four types of eCommerce: Business to business (B2B). DeMarta has spent 15 years working with major outdoor brands on Amazon. As recently as a decade ago, consumers were wary of handing over their card details when buying products and services online. But today, electronic commerce transactions are the norm.
Business-to-Business (B2B). B2B ecommerce relates to sales made between businesses, such as a manufacturer and a wholesaler or retailer. Training the New B2B Buyer. Training your customers to use the new B2B tools is important for adoption. B2B companies start offering B2C-like online ordering experiences.
Wholesale can therefore be referred to as business-to-business (B2B) and retail as business-to-consumer (B2C). Sporting & Outdoor Goods. On the other hand, wholesaling involves selling products in bulk to other businesses, such as retail stores. . Wholesalers buy goods in bulk from manufacturers or distributors and store them.
Wholesale can therefore be referred to as business-to-business (B2B) and retail as business-to-consumer (B2C). Sporting & Outdoor Goods. On the other hand, wholesaling involves selling products in bulk to other businesses, such as retail stores. . Wholesalers buy goods in bulk from manufacturers or distributors and store them.
This is where an online B2B resale platform — one that is backed by technology and data and offers multiple channels to sell inventory — can help solve the post-holiday returns pile-up. Some of today’s biggest retailers and brands are leveraging a B2B resale platform to act as a centralized hub for all their secondary market resale needs.
Liberated Brands , which manages operations for multiple well-known surf and outdoor brands, filed for bankruptcy in the U.S. Gordon Brothers also is including the wholesale inventory from Liberated brands B2B platform, including Volcom, Billabong, Quiksilver, Roxy, Honolua Surf, RVCA, Spyder and Captain Fin Co.
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