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Emerald Acquires Outdoor and Sporting Goods-Focused B2B Purchasing Platform

Retail TouchPoints

The PlumRiver Elastic B2B platform bridges gaps between sellers’ order processing systems and purchasers, allowing brands to sell directly to their buyers using print-free digital product catalogs and merchandising technology. Key client brands include Patagonia , The North Face , Timberland , Vans and Puma.

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Macy’s to Sell Gap Sleepwear and Intimates; Academy Adds L.L.Bean Merchandise

Retail TouchPoints

said Adrienne Gernand, President of B2B and International Commerce at Gap Inc. L.L.Bean , another storied name in the industry, will make a selection of its products available in-store and online at Academy Sports + Outdoors. in a statement.

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30 B2B ecommerce experts to follow

GetElastic

After extensive research and interviews, the team at Get Elastic is presenting a list of 30 industry movers and shakers in B2B ecommerce. These hardworking and thought-provoking individuals are known among their peers and commerce community as experts in digital strategy and building digital-first B2B enterprises. Twitter LinkedIn.

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How Will DTC Rebound After The COVID Retail Shakeup?

Retail TouchPoints

Outdoor Voices, Fabletics and Alo are just a few of the DTC brands in the space, vying against established, deep-pocketed, omnichannel leaders, such as lululemon and Nike. Outdoor Voices was already starting to feel the pinch before COVID, and experts predict the company will go under within the next year.

Outdoor 299
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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Traditionally B2B retailers are going direct to consumer. Learn more about the nuances of B2B online selling. UX Case Study: Modern Ecommerce Design with Exxel Outdoors. Selling sports and outdoors goods online isn’t easy – especially with a small team competing against the likes of the goliaths in the vertical.

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The 19 Most Innovative Ecommerce Brands of 2017

BigCommerce

Sports & Outdoors. Freund Container : B2B empowerment through RESTful APIs. For B2B enablement and empowerment complexity that works seamlessly across customer and employee touchpoints. Restaurantware : B2B & B2C in a single dashboard. Those verticals include: Apparel & Jewelry. Electronics. Home & Garden.

eCommerce 411
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33 Ecommerce Strategies for Growth from 12 $1M+ Brands [18 Must Have Tools Included]

BigCommerce

How to Activate Millennial B2B Buyers. With more B2B sellers launching an online presence, digital competition took a fierce turn. Shopping apps are still relevant: Atlanta Light Bulbs worked with a BigCommerce partner, AppMixture , to build out a mobile app for their B2B buyers. This is how you do B2B mobile commerce.