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Search engine optimization (SEO) is vital for both business-to-business (B2B) and business-to-consumer (B2C) sellers to reach their target markets. SEO strategy, however, differs depending on whether you’re running a B2B or B2C business. Reach out to Groove today to learn how we can support your B2C business.
Business-to-business electronic commerce—or B2B eCommerce—refers to digital transactions of goods and services between two companies. While B2B eCommerce involves commercial exchanges, B2C consists of retail sales. B2B eCommerce platforms simplify transactions between businesses, no matter where they’re located.
Increase Website Traffic In addition to having well-optimized eCommerce SEO strategies , we recommend that companies take advantage of content like blogs, downloadable eBooks, case studies, infographics, and whitepapers to drive website traffic.
Between website SEO , ecommerce blogs, email marketing, and conversion rate optimization , one thing remains clear: Content is still king. Whitepapers, on the other hand, resonate with 43.8% WhitePapers & Reports. Whitepapers are much more likely to resonate with managers and decision-makers than doers.
B2B eCommerce has rapidly been changing over the past few years, and 2021 is no exception. B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features.
SEO performance : Check factors like page ranking, backlinks acquired, and the keywords the page is ranking for as indicators of SEO performance. Firmographics : This mainly applies to B2B brands as it refers to the descriptive attributes that make up a brand’s ideal customer profile (ICP). WhitePapers.
While we’ve been shopping for items like clothes or shoes online for years, another trend is now emerging—business-to-business (B2B) ecommerce. It’s easy to think of online sales as a marketplace where we buy items for ourselves, but more and more B2B and SaaS sales are now happening online. What is B2B Ecommerce?
“Repurposing your content opens the doors to reaching more people and breathes life back into old posts that you know are well written and highly informative.” ~ Elna Cain , Professional B2B Writer. Or whitepapers. It you want to learn about all things SEO, you need look no further than Moz. Or infographics. hint: yes).
WhitePapers. Combined with some SEO work, we end up ranking quite high on Google search results for keywords our target audience is searching for in their time of need. They rank first for the keyword “free SEO audit” with their free SEO Audit Tool. Exclusive videos. But they can also be: Discounts. Free shipping.
What About SEO? When crafting a blog post, bear SEO in mind. Yes, SEO's important- but not to the detriment of your copy. There are certain places you should insert keywords to make the most of SEO: The title and title tag. Top Tip: the same rules about keyword research and SEO optimization also apply to YouTube videos.
And of course, the tactics work for both B2B and B2C sites. But I know you didn’t discuss much if any about SEO. I know SEO is a long-term strategy, but people should get a head start right away or else it will take that much longer to get loved by Google. We are hiring individuals for each of the following categories: SEO.
It’s more than just a digital rolodex, and with each new feature that is tweaked and added LinkedIn improves as a channel for B2B traffic and lead generation as well as hunting ground for new career opportunities. If you have written reports, whitepapers, or books, you can add them to your publications section.
Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Through a stellar content strategy. The end goal? Additional Resources.
Update your local SEO listings to reach shoppers near your brick-and-mortar locations. When you are ready to replatform, you can refer to our whitepaper, Replatforming Your Website? If you’re planning to write content for SEO, those pages should be complete by August to give Google time to crawl and index them.
Building and maintaining an eCommerce content marketing strategy is not only beneficial for overall customer nurturing, but it also widens the possibilities with SEO. Whether you’re a B2B or B2C marketer, content marketing campaigns can provide big returns. Through a stellar content strategy. The end goal? Additional Resources.
In December 2021, LinkedIn introduced an option called Group Identity for B2B to help advertisers reach targeted audiences without tracking individuals’ data. In this whitepaper, you’ll uncover insights like : The who, what, and when behind the impact of third-party cookie deprecation. December 1. on a scale of 1-5.
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