Forrester eCommerce

JULY 8, 2021

The channel is very large, highly diverse, and incredibly decentralized. Channel partners know that to be successful, they need to carve out a niche — whether that be by line of business, by industry (and, increasingly, by subindustry), by size of customer, geographically, technologically, and by business model.

Social Media 535

Social Media Channel Technology Customer 535

Kissmetrics

FEBRUARY 11, 2021

Today, we understand advertising is the lifeblood of all the big social networks. Paid social media has become a key component of many brands’ marketing strategies. 3 Reasons Why Social Media Is Pay to Play in 2021. Now, here’s why social media has effectively become a pay-to-play environment.

Social Media 360

Social Media Mobile Other Marketing 360

Groove

DECEMBER 7, 2024

With the prevalence of social media, businesses are constantly feeding unique and engaging content to their audiences through a variety of channels and consumers are beginning to expect this from brands. Don't forget to share your content through preferred social media platforms to promote further engagement.

eCommerce 328

eCommerce Marketing Social Media White Paper 328

Kissmetrics

JUNE 14, 2018

71% of Internet users in the United States actively use social media networks. That means (almost) three out of four people can potentially be reached, interacted with, and persuaded through social media. Online retailers are also using social media to drive revenue. Check this out.

Social Media 220

Social Media Definition B2C Food and Beverages 220

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. B2B vs. B2C SEO: What’s the Difference?

SEO 416

SEO B2B Shipping Costs B2C 416

Groove

DECEMBER 22, 2020

Whether your goal is to increase sales or drive leads, an optimized B2B advertising strategy will help to drive engagement and website traffic. In this blog, we're sharing how you can leverage Google, Facebook and Instagram ads to promote your B2B eCommerce store. B2B Advertising: What Is It? B2B Advertising With Google.

B2B 243

B2B Social Media Merchant Services Reference 243

Kissmetrics

OCTOBER 13, 2020

Is your company tapping into its local customers through B2B local SEO? Although business-to-consumer (B2C) brands often leverage local marketing, business-to-business (B2B) ones tend to take a broader approach. B2B brands without storefronts are even more likely to have their local marketing strategies slip through the cracks.

SEO 298

SEO B2B B2C Mobile 298

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

BigCommerce

MARCH 6, 2018

My father still had his full-time B2B family business. How did I go from an interesting, family side hustle to bring my father’s B2B business (which we still operate) to a consumer audience via the web? Then, we repackage this user-generated content as social media material. That was about it – and things putted along.

B2B 371

B2B Magento BigCommerce Shipping Costs 371

Forrester eCommerce

APRIL 29, 2021

Responding to this initial success, leading social media companies such as […]. The audio-only format is also expanding with the invite- and iOS-only upstart Clubhouse achieving 16.4 million downloads since it debuted last year, according to Sensor Tower.

Channel 535

Channel Social Media Download B2B 535

BigCommerce

JUNE 15, 2017

These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment. Legacy B2B and wholesale brands are needing to launch additional B2C channels to harness consumer fanfare around their product. Paul Mitchell.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

Retail TouchPoints

SEPTEMBER 20, 2021

At the end of the experience, users receive a custom image of their furry friend wearing the costume to share on social media, and they can visit Chewy’s Halloween Shop directly from the platform to purchase one of the costumes they tried on or shop Chewy’s full assortment.

Social Media 325

Social Media B2B Subscription Supplies 325

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. Get in touch with social media platforms: Social media platforms offer a wealth of data regarding user preferences, interests and behaviors.

Social Media 311

Social Media B2C B2B Customer Data 311

Forrester eCommerce

SEPTEMBER 10, 2018

Influencer marketing is often characterized as a trendy tactic for B2C marketers to tap into the far-reaching audiences of the Insta-famous.

Marketing 366

Marketing B2B B2C Consumer 366

Forrester eCommerce

NOVEMBER 28, 2023

Generative AI’s emergence triggered a landslide of interest and experimentation across sectors, including social media and content. The rapid evolution of generative AI technology within the social tech landscape sparked a race among providers […]

Social Media 384

Social Media Technology Marketing B2C 384

Groove

DECEMBER 5, 2024

HubSpot Tools With four main tools, HubSpot for eCommerce can improve your B2B and B2C marketing strategies, sales, and service. The Marketing Hub also helps businesses use Google Ads, blogs, forms, and social media more effectively. HubSpot Success Story HubSpot isn’t just for B2B lead generation businesses.

eCommerce 293

eCommerce Marketing B2B Management 293

Retail TouchPoints

MAY 27, 2024

Given all the talk of texting and social media use, I expected more adoption on the customer service front. Here, only 11% of respondents had a social media interaction with customer service, resulting in just 5% placing an order.

Customer 285

Customer Live Chat Social Media eCommerce 285

Groove

MARCH 11, 2022

The Basics of B2B Marketing. From an optimized B2B eCommerce website to paid advertising, SEO and more, there are a ton of ways to streamline your strategy and convert leads into paying customers. However, this blog is bringing B2B marketing back to the basics. Utilize Paid Media Advertising. Optimize for SEO. Conclusion.

B2B 150

B2B Merchant Services Marketing PPC 150

Kissmetrics

NOVEMBER 19, 2021

First, you need to draw traffic to your website or social media platform. There are many ways you can do this, from paying for Google Ads or promoting your hashtags on social media. Hosting training webinars works in both the B2B and B2C space, depending on who your target market is.

Webinar 297

Webinar Social Media B2C Download 297

Ecommerce Platforms

APRIL 3, 2020

While it’s easy to assume that the age of online stores is focused strictly on the B2C marketplace, the truth is actually that B2B companies are gaining steam too. According to Statista, the B2B eCommerce market worldwide is worth $12.2 Identifying the Best B2B eCommerce Platforms. Ecommerce is bigger today than ever.

eCommerce Platforms 160

eCommerce Platforms B2B Payment Services Shipping Costs 160

Forrester eCommerce

AUGUST 5, 2019

We first published research on social selling in 2016, and B2B sellers continue to flock to various networks to interact with their customers and prospects. Social provides the opportunity for authentic connections, mutually beneficial professional relationships, and positive business outcomes for both buyers and sellers.

B2B 401

B2B Customer Social Media Multichannel 401

Kissmetrics

OCTOBER 16, 2020

B2B businesses have different marketing needs than D2C companies. From SMS and email marketing to social media and push notifications, it’s crucial to choose a software that handles everything you need. 2 – Pardot by Salesforce Review — The best marketing automation software for B2B businesses.

Marketing 363

Marketing Multi-channel Live Chat Social Media 363

Retail TouchPoints

APRIL 20, 2023

In fact, 80% of this group uses channels such as search engines, social networks and videos to research products and services before purchasing, while another 76% are influenced by posts with lots of “likes” or “good comments” on social media when deciding whether to buy something online. So you need to think like [a] pure-play.”

Social Media 290

Social Media B2B Supplies B2C 290

Kissmetrics

FEBRUARY 2, 2021

Bear in mind that employees who serve as active advocates on social media can quickly emerge as influencers on your behalf. When you encourage employees to regularly promote your content with their own social media audiences, you essentially amass a small army of promoters you can call on time and time again.

Social Media 320

Social Media B2B Games Marketing 320

Kissmetrics

OCTOBER 8, 2020

Numerous blog posts, social media marketing campaigns , and emails crowd your pipeline. Here are some typical marketing roles : Marketing Specialist Social Media Manager Search Engine Optimization Specialist Email Marketing Manager Web Content Writer Web Producer Product Manager Marketing Analyst Advertising Coordinator.

Marketing 363

Marketing Social Media Document Article 363

Kissmetrics

DECEMBER 13, 2021

If your business deals with the B2B sector, it’s likely you’ve considered using LinkedIn as an advertising platform to reach your customers. After all, LinkedIn has become a brilliant social media marketing tool where 774+ million professionals network with each other online. However, they are expensive to run. Absolutely!

Social Media 273

Social Media B2B Webinar Blog 273

BigCommerce

FEBRUARY 1, 2018

From there, check out different social media channels, organizations and online communities. Where are their social media icons positioned? Follow them on social media: Get a feel for how they speak to and serve their customers. Review social media. How prominent is it? Do they have a blog?

Shipping Costs 355

Shipping Costs Social Media Shipping Information 355

Retail TouchPoints

DECEMBER 25, 2024

Another popular trend among social media influencers is snap-and-send-back, where items are purchased for photoshoots before immediately being returned for a full refund. Shes dedicated to creating frictionless consumer journeys, enhancing revenue for retail, B2B wholesale and DTC operations.

Shipping Costs 162

Shipping Costs Social Media Electronics Customer Loyalty 162

BigCommerce

DECEMBER 20, 2017

Social Media Advertising, Campaigns & Retargeting. They use those photos on their review page (below), on product pages as well as in social media –– always with a call to action for a customer to also submit. How to Build a B2B SEO Strategy to Beat Out Your Competition : Online B2B sales are growing.

eCommerce 419

eCommerce Shipping Costs Social Media BigCommerce 419

Retail TouchPoints

FEBRUARY 3, 2022

We know one of the most critical ways brands connect with consumers is via social media. billion global social media users — a 5% increase from 2020. Social media marketing and mobile marketing go together like chips and dip. In fact, there are now roughly 3.78 Gavin Harvett is SVP of Products at Clickatell.

Consumer 278

Consumer Social Media Multichannel Fashion 278

Forrester eCommerce

APRIL 11, 2018

Social selling is one of my B2B Marketing and Sales team’s top inquiry topics. We’ve also helped numerous clients plan and execute effective social selling programs.

B2B 341

B2B Marketing Social Media 341

Kissmetrics

DECEMBER 9, 2022

Social media posts, blog posts, SEO, PPC, financials, processes – you name it. Almost half of B2B companies are planning to adopt it. Marketing departments can automate repetitive tasks such as email marketing, social media posting, and even ad campaigns. Automatically Share Curated Content on Social Media.

Social Media 313

Social Media Marketing Shopping Carts eCommerce 313

Kissmetrics

AUGUST 13, 2020

Digital marketing covers everything from SEO and content marketing to email campaigns, social media strategy, and video marketing too. Storm Brain — Best for advertising and social media marketing. Social media seemingly changes by the second. But thankfully, you don’t have to. An impressive portfolio.

Marketing 361

Marketing Social Media SEO Workshop 361

Kissmetrics

AUGUST 5, 2021

What’s more, social media platforms may have other restrictions on what you can say in a fitness ad. Social media posts and blog posts are great, but they’re not enough on their own in the fitness market. If you sell directly to businesses, such as gyms, you’ll focus on a business-to-business (B2B) marketing model.

Social Media 319

Social Media B2B Marketing B2C 319

Kissmetrics

JULY 28, 2021

Valuable information can be gleaned by checking what types of sites your prospects are already visiting, which content they engage with, and which social media platforms they share content on. Content creation on social media works well for B2C businesses, but not so much for B2B businesses. Social Sharing Metrics.

Social Media 329

Social Media Improvements Information B2C 329

Kissmetrics

JANUARY 27, 2021

Launched in 2003, LinkedIn has become the most popular social network for professionals. With over 700 million users globally, it is now one of the biggest social media platforms. Like most social media algorithms , LinkedIn rewards content that people interact with the most. What Is a LinkedIn Newsletter?

Social Media 285

Social Media Article B2B Marketing 285

Kissmetrics

JANUARY 19, 2021

For example, if you’re a B2B company, choose an eloquent speaker. Roughly 54 percent of millennials turn to social media platforms for product research, so voice tweets provide a great opportunity to shout about your core products. Did you know that 64 percent of customers expect companies to interact with them on social media?

Social Media 291

Social Media Customer Loyalty Customer Improvements 291