Forrester eCommerce

NOVEMBER 1, 2024

As a global B2B technology and services company, Fujitsu has long recognized the importance of customer experience (CX) in driving business success.

B2B 395

B2B Customer Experience Technology Customer 395

Forrester eCommerce

OCTOBER 25, 2022

Have you wondered what other B2B leaders think of martech solutions? Here’s your chance to help shape the future of B2B marketing technology decisions.

B2B 370

B2B Technology Marketing Other 370

Forrester eCommerce

JULY 8, 2024

Over the past four years, marketers have navigated unprecedented change in the B2B event sector as first the pandemic and then inflation impacted their plans.

Events 458

Events B2B Marketing Technology 458

Groove

NOVEMBER 19, 2024

His global expertise spans various product/service types, including SaaS, eCommerce, Cloud, and B2B, as well as several customer verticals, such as enterprise software, publishing, and consumer electronics. Ethan is an industry expert in eCommerce, e-marketing, and the dynamic technologies behind them.

eCommerce 448

eCommerce Merchant Services Consumer Electronics Electronics 448

Forrester eCommerce

OCTOBER 16, 2023

CI solutions for B2B revenue allow sales teams to translate unstructured digital conversations into actionable insights. The COVID lockdown rapidly advanced the adoption of digital versus in-person communications, creating a significant demand for conversation intelligence (CI) solutions.

B2B 446

B2B Operations Technology Customer 446

Forrester eCommerce

APRIL 11, 2022

B2B organizations should evaluate their paid media advertising maturity across six competencies: advertising strategy, talent and technology, audience savvy, brand/demand interlock, measurement and testing, and creative excellence.

B2B 361

B2B Technology Marketing 361

Forrester eCommerce

AUGUST 5, 2021

Forrester is launching new research focusing on technology innovation in the B2B payments space. We are on the lookout for companies that are automating and adding value to B2B payments services, particularly those driving innovation.

Payment Services 322

Payment Services B2B Technology Financial Services 322

Forrester eCommerce

SEPTEMBER 1, 2022

Marketers and technology vendors alike are rethinking approaches to engagement and enablement in response to the consumer-like behaviors of B2B buyers, heightened expectations for digital experiences, and the demands of a modernized workforce.

B2B 367

B2B Technology Consumer Marketing 367

Forrester eCommerce

JUNE 23, 2022

Over the past decade these solutions have evolved and empowered B2B revenue teams to: Optimize sales processes Break down organizational silos Shorten time-to-competency Measure the impact of enablement programs These technologies […].

Technology 369

Technology B2B Customer 369

Forrester eCommerce

JUNE 26, 2019

B2B buyers are wired to deal with visual information and to remember stories. If a picture is worth 1,000 words, then what is a video worth? The human brain processes video 60,000 times faster than text, so that’s a whole lot of words. Reading large blocks of text is the type of […].

B2B 388

B2B Information Technology Marketing 388

Forrester eCommerce

SEPTEMBER 12, 2022

New technologies and tech disruptions are mandating newer ways of working. B2B marketing teams are under pressure to […]. With a fiercely competitive business landscape, organisations have pushed the gas pedal to raise their growth momentum.

B2B 69

B2B Marketing Technology Customer 69

Forrester eCommerce

FEBRUARY 7, 2025

Ask business leaders why they are investing in AI technologies, and the answer is often emphatic and clear: its about efficiency. In Forresters 2025 B2B Brand and Communications Survey, 86% of marketing leaders said efficiency was the likeliest impact of AI technologies. Will AI Bring About A New Industrial Revolution?

B2B 273

B2B Marketing Technology 273

Forrester eCommerce

OCTOBER 22, 2024

B2B marketing, sales, and product teams should prepare for the good, bad, and even ugly outcomes of trying to generate value from this hot technology. In 2025, the true potential of generative AI as a growth driver will be tested.

B2B 307

B2B Technology Marketing Management 307

Kissmetrics

SEPTEMBER 8, 2021

B2B brands are finding huge success in the digital marketplace industry and everyone wants a piece of the pie. Globally, B2B marketplaces make up a $31 billion market. Amazon Business, arguably the biggest player in the B2B marketplace scene, grew from $1 billion to $10 billion in sales in only three years.

B2B 298

B2B Merchant Services eCommerce Food and Beverages 298

Forrester eCommerce

JANUARY 24, 2023

As B2B marketing continues to evolve, addressing shifts in buyer behavior has become a top priority for marketing leaders. These shifts, driven by the proliferation of data, include the rise of buying groups and the preference for self-guided, anonymous or pseudonymous buying journeys.

Technology 338

Technology Marketing B2B Customer 338

Forrester eCommerce

JULY 31, 2023

In the recent Forrester Wave™ evaluation covering B2B intent data providers, we identified four primary business models among intent data providers. Understanding the differing focuses of these business models can help you build your shortlist of potential intent providers.

B2B 370

B2B Technology Marketing Customer 370

Forrester eCommerce

APRIL 26, 2022

From their interactions as consumers, B2B buyers and customers are already accustomed to receiving relevant information curated by algorithms and delivered at the right time in dynamic and digestible formats. Across channels, devices, and interfaces, these audiences ask for what they want.

B2B 370

B2B Channel Information Consumer 370

Forrester eCommerce

MAY 11, 2022

Forrester’s Marketing Survey, 2022, revealed insights that can help B2B marketing leaders strengthen their marketing strategy. CMOs are currently confronted with a challenging environment, rapidly evolving requirements, and the need for change, which impacts organizations’ growth strategy and operating business.

B2B 365

B2B Operations Marketing Customer Loyalty 365

Retail TouchPoints

OCTOBER 8, 2024

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons persist, with many B2B companies frustrated that they can’t fully monetize their ecommerce channel.

B2B 264

B2B eCommerce Platforms eCommerce B2C 264

Forrester eCommerce

DECEMBER 28, 2021

So what’s top of mind for B2B sales teams? Talking with sellers is like measuring weather patterns; you find out quickly which way the wind is blowing. And the topics Forrester clients ask about often reveal emerging trends. I created a list of the top five topics revenue leaders asked me about in my first […].

B2B 370

B2B Channel Technology Operations 370

Forrester eCommerce

MAY 13, 2024

In Forrester’s Marketing Survey, 2024, nearly 900 global B2B Marketing executives and operations leaders indicated they expected an overall Marketing budget increase. Breaking that down further, 67% expected their technology budget to increase, 62% anticipated a larger programs budget, and even 59% projected to spend more on personnel.

B2B 293

B2B Marketing Operations Technology 293

Forrester eCommerce

SEPTEMBER 2, 2022

In this area, B2B teams […]. This practice – helping prospects buy – is buyer enablement. And it requires a deeper understanding of purchasing preferences and the buying process itself. Particularly with self-service.

B2B 73

B2B Customer Channel Technology 73

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Navigating digital transformation in 2024’s B2B ecommerce landscape hinges on a deeper comprehension of AI, omnichannel strategies and social commerce.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Forrester eCommerce

JUNE 24, 2022

Digital selling insights from buyers and B2B sales executives, covering self-service purchasing, product-led growth (PLG), e-commerce, and consumption-based pricing. Will they converge or remain distinct practices shaping the buying experience?

B2B 369

B2B eCommerce Channel Management 369

Forrester eCommerce

SEPTEMBER 25, 2023

What to look for in revenue technology when evaluating platforms as part of adopting an opportunity-based waterfall.

Technology 418

Technology B2B Operations Marketing 418

Forrester eCommerce

SEPTEMBER 28, 2023

One aspect that often flies under the radar is marketing technology. In a world increasingly focused on environmental sustainability, it’s no surprise that every aspect of business is being scrutinized for its impact on the planet.

Technology 433

Technology Marketing Operations B2B 433

Forrester eCommerce

APRIL 12, 2020

Online marketplaces offer advantages to B2B sellers. Yet success requires a thoughtful approach. Read a few of the key questions to consider in this Forrester SiriusDecisions Summit session preview.

B2B 307

B2B Technology Customer 307

Forrester eCommerce

FEBRUARY 6, 2023

B2B events have undergone the most profound change imaginable over the past three years. Selecting the right B2B event management technology provider is a critical part of this process, but one […]

B2B 195

B2B Events Technology Management 195

Forrester eCommerce

OCTOBER 29, 2020

They also need to pay attention to the underpinning infrastructure and integrate teams, processes, and technology. Marketing leaders should embrace the new reality and look for ways to adapt their current approach to in-person events, while exploring ways to innovate their virtual event experience.

Events 459

Events B2B Technology Marketing 459

Forrester eCommerce

AUGUST 10, 2022

AI has proliferated through the marketing technology stack in recent years. From data enrichment to prioritization to bidirectional communications, AI-powered technologies are […]. From data enrichment to prioritization to bidirectional communications, AI-powered technologies are […].

B2B 73

B2B Marketing Customer Experience Technology 73

Forrester eCommerce

MAY 14, 2024

Last week I presented at my 10th, and final, Forrester B2B Summit North America. I say final not because the event is ending, but because I’m retiring from Forrester in June of this year. One of my sessions introduced the Forrester Customer-Led Sales Growth Model, which was a perfect way to summarize my views on […]

B2B 273

B2B Customer Presentation Events 273