Inflow Insights

APRIL 3, 2020

Powerful B2B eCommerce marketing strategies get developed through a process of continual improvement in a number of different areas. Classic marketing strategies such as asking for referrals, promoting at industry events, and doing cold outreach have their place. Content Pruning Case Study #2.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

FastSpring

DECEMBER 18, 2020

As of 2019, B2B ecommerce sales globally have surpassed $12 trillion in revenue. According to Statista, B2B sales are now 6X larger than the business-to-consumer (B2C) market. In some ways, the move from B2B sales happening offline to online mirrors other trends we see in the B2C market.

B2B 148

B2B eCommerce Payment Services SEO 148

Optimizely

JULY 31, 2018

Grab your phone, open your podcasting app of choice, and prepare to fill your ears with all the ecommerce marketing news and advice you could ever need. It’s not exactly the most catchy title, but what “The Jason & Scot Show” lacks in creativity, it more than makes up for in ecommerce marketing know-how.

eCommerce 223

eCommerce Shopify SEO Customer Retention 223

Groove

OCTOBER 1, 2020

Whether you sell B2B or B2C, ensure your brand voice remains consistent throughout all of your content ? There are so many benefits of content marketing , so take advantage of not only blogs and guides, but also infographics, videos, case studies, webinars and more.

eCommerce 209

eCommerce Social Media SEO Mobile 209

Retail TouchPoints

MARCH 30, 2023

The virtues of composable commerce and the emerging possibilities of generative AI were key themes of this year’s Connected Consumer Series , Resilient Retail: How Efficient, Effective and Engaging CX is Fueling Growth. You own it and are in charge of the stack [rather than being] locked into a vendor’s roadmap.” View the session on demand.

POS 298

POS Omnichannel Webinar Point of Sale 298

BigCommerce

AUGUST 8, 2017

Pinterest’s demographics suggest products targeted toward millennial women from the US will do very well with their ad platform, and case study data confirms this. Ecommerce retailers particularly love the value of Pinterest’s highly targeted search engine and use Pinterest ads to promote their brand and products.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

Elsner

FEBRUARY 28, 2019

Start treating B2B as B2C: Host some of the best practices from B2C business model. The role is just not limited to decision making but has precedented the traditional sales tool like case studies and testimonials. Keynote to all B2B eCommerce marketers : Lead generation has to start with the customers and not you.

B2B 110

B2B Definition eCommerce B2C 110

TradeGecko

NOVEMBER 7, 2018

Global B2C eCommerce sales are forecast to reach more than $3.4 trillion in 2019. With projections like that, it’s critical to implement efficient business processes now to stay ahead of the game in an increasingly competitive environment.

eCommerce Marketing 60

eCommerce Marketing B2C eCommerce Games 60

Ecommerce Platforms

FEBRUARY 27, 2023

Explain that topic as fully as you can, add some illustrations or a case study, and you have an eBook. Because email marketing is still one of the best-converting digital marketing methods with an average 3600% ROI. Email is often used as an outbound marketing method, that is, reaching out to potential leads.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Inflow Insights

APRIL 16, 2019

Google Shopping ads (also known as Google Product Listing Ads, or PLA’s) are probably the best fit if you’re a B2C selling products online. All you need to participate here is a product feed and an eCommerce website. Then we can’t create case studies like this one.).

eCommerce 156

eCommerce Mobile PPC Other 156

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. This is why order customization and pricing or payment terms, and flows vary a lot for B2B ecommerce websites.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Smile.io

SEPTEMBER 10, 2020

It’s essential for eCommerce brands to use value-add marketing concepts to create content and increase visibility during this stage of the buyer’s journey, so prospects remember your brand as they move onto the consideration stage. Some things that we’ve seen work well are comparison guides and case studies.

Consumer 46

Consumer Social Media SEO Webinar 46

Inflow Insights

JANUARY 20, 2021

Google Shopping ads (also known as Google Product Listing Ads, or PLAs) are probably the best fit if you’re a B2C selling products online. All you need to participate here is a product feed, Google Merchant Center, and an eCommerce website. Then we can’t create case studies like this one.). Google Shopping.

eCommerce 78

eCommerce Mobile Online Retail Accessories 78

GetElastic

SEPTEMBER 1, 2021

Why is B2B eCommerce important? According to the 2021 B2B Ecommerce Market Report, sales on B2B ecommerce sites grew by 10% in 2021 to $1.39 Recent shifts in B2B buying behavior has forced businesses to evolve and invest in long-term digital commerce strategies. Carla Gonzales ( B2B ecommerce: start with a plan ).

B2B 147

B2B eCommerce B2C Payment Services 147