Optimizely

SEPTEMBER 20, 2018

Omnichannel marketing campaigns are a powerful driver of sales for B2C and ecommerce brands, but they’re not easy to execute. So how do you offer your buyers a smooth, consistent marketing message as they move across multiple channels and devices? Here’s how to create a seamless B2C omnichannel communication strategy for your brand.

B2C 225

B2C Omnichannel Multi-channel Channel 225

Forrester eCommerce

SEPTEMBER 11, 2020

Over the next decade, four factors will fundamentally drive how firms must evolve to meet consumer buying demands. Start exploring them.

B2C 442

B2C Consumer Customer Loyalty Channel 442

Optimizely

MARCH 29, 2018

You’ve designed a very pretty marketing email and are ready to send it out to a dynamic segment that signed up for a 10% off promotion from your B2C brand. Are you really a data-driven B2C marketer? Today, every marketer has to be aware of customer activities across channels. The post Are You a True Data-Driven B2C Marketer?

B2C 247

B2C Marketing Multi-channel Customer Data 247

Retail TouchPoints

JANUARY 9, 2025

How are retailers in the B2B and B2C space preparing for supply chain disruptions caused by potential tariffs in 2025? is still uncertain, the impact of social channels overall on retail sales continues to explode, and thats not expected to stop. Reflections on Tariffs and Trade Disruptions PAN: Since the results of the U.S.

Supplies 289

Supplies Shipping Costs B2C Channel 289

Optimizely

DECEMBER 25, 2018

Shifting your career from business to business (B2B) to business to consumer (B2C) marketing is a surprisingly difficult task. While personalization, creativity, and data-driven campaigns work in both B2B and B2C marketing, there are many differences that you have to navigate. You’ll be doing the selling.

B2C 218

B2C B2B Marketing Technology 218

Optimizely

JANUARY 29, 2019

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? And this is true of B2C CRMs as well.

B2C 210

B2C Customer Data eCommerce Platforms Marketing 210

Optimizely

FEBRUARY 7, 2019

The modern B2C marketer is busy. Just like a New Year’s Resolutions, B2C marketers need to make a daily effort to get into the artist mindset through activities known to get the creative juices flowing: Going for walks. The post Why Every B2C Marketer Must Be an Artist appeared first on Zaius. The Problem. The Solution.

B2C 218

B2C Marketing Channel Improvements 218

Optimizely

AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing. The many systems of B2C marketing. B2C marketing is more complex than ever. It takes a special platform to do this: a B2C CRM.

B2C 210

B2C Customer Data Omnichannel Marketing 210

Forrester eCommerce

AUGUST 15, 2019

While 2018 was a challenging year for global social media advertising amid the implementation of GDPR, privacy scandals, and brand safety concerns, Forrester forecasts that social will remain the fastest-growing digital advertising channel globally over the next five years.

Channel 331

Channel Social Media B2C Marketing 331

Optimizely

JANUARY 10, 2019

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. Marketers today use a variety of platforms and tools to build campaigns, execute them across channels, and measure success. These three roles are all very different, but equally important to success in B2C marketing today.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

Optimizely

JANUARY 8, 2019

Have you implemented a contest marketing strategy for your B2C brand yet? Here’s how you can create your own online contest for your B2C company. Choose the right channel for your buyers. The social networks or channels you choose will be tied to both your objectives and your audience. No, that’s not a typo.

B2C 210

B2C Social Media Clothing Channel 210

Forrester eCommerce

MARCH 21, 2023

Empowered customers expect seamless cross-channel experiences. B2C marketers must understand customers and create value exchanges in their individual moments of need. A cross-channel marketing hub (CCMH) can help marketers overcome data and channel integration complexity to consistently engage […]

Channel 195

Channel B2C Marketing Customer 195

BigCommerce

JUNE 15, 2017

No one wants to be held to a 12-month launch timeline costing half a million dollars or more for an ecommerce campaign, B2C site or employee site. These shopping experiences vary from creating unique direct to consumer shopping channels on social media to custom purchasing portals that serve a B2B customer segment. Ben & Jerry’s.

BigCommerce 418

BigCommerce eCommerce B2B B2C 418

BigCommerce

MARCH 27, 2018

To give that a bit of perspective, global B2C sales topped $2.1 B2C ecommerce accounted for $660 billion in 2017. That’s a 262% difference between B2B and B2C revenue globally, and a 68% difference in the U.S. Wholesale ecommerce is already a lucrative channel for plenty of B2C businesses. In the U.S. In the U.S.,

B2B 333

B2B B2C eCommerce Multi-channel 333

Optimizely

JUNE 12, 2018

Unfortunately, too many B2C brands take this same approach to email marketing. That’s exactly why you need to stop relying on email alone and branch out into new channels instead. Email is just one of many ways to engage buyers, and you have to spread out your communications to your audience across multiple channels and platforms.

Channel 225

Channel Multi-channel Books Omnichannel 225

FastSpring

JUNE 22, 2022

Look at Zoom or Slack: businesses designed for enterprise organizations that use B2C-like onboarding flows (such as product-led growth, or PLG) to fuel interest and adoption. Are you still making assumptions about your B2B go-to-market motion — assumptions that ignore B2C selling methods — that are limiting your growth potential?

B2C 148

B2C B2B Payments Payment Services 148

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. This is a powerful technology for B2C marketers because it saves time and makes your marketing far more personalized than before. Buyers who haven’t engaged in any channel in 30 days. Major benefits for marketers.

Customer 334

Customer B2C Customer Data Improvements 334

Forrester eCommerce

APRIL 3, 2025

Now, businesses are all about agentic AI (not to be confused with AI agents), channeling the brouhaha of ChatGPT in 2023. Generative AI was so two years ago. But where is the consumer in all this? While businesses are moving to experiment and learn more about agentic AI, consumers are not.

Consumer 244

Consumer Channel B2C Marketing 244

Forrester eCommerce

AUGUST 12, 2021

The CCCM market is growing as independent players deliver innovation that outshines many of their more established competitors.

Channel 335

Channel Marketing Management B2C 335

Optimizely

OCTOBER 9, 2017

That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. We dug into the numbers to find out why so many B2C marketers are struggling with omnichannel in 2017. . Because of this challenge, the key to a coordinated omnichannel marketing strategy is a B2C CRM.

Omnichannel 236

Omnichannel B2C Marketing eCommerce Marketing 236

Forrester eCommerce

MAY 11, 2020

As we all are experiencing, the whole world and economy has changed over the past several months due to the COVID-19 pandemic. The global economy is in a recession. Advertisers are decreasing media budgets, which is leading to decelerating ad revenue for many of Silicon Valley’s largest companies.

Channel 301

Channel Marketing Consumer B2C 301

Retail TouchPoints

MARCH 19, 2024

The online eyewear retailer, which sells in both B2B and B2C channels and is working with brick-and-mortar retailer U.S.Vision , has categorized approximately 3,000 SKUs since adopting the PIM solution, with more in the pipeline.

Management 275

Management B2C B2B Channel 275

Forrester eCommerce

MARCH 22, 2021

In case you missed, Now Tech: Cross-Channel Campaign Management In Asia Pacific, Q1 2021 is out, where we covered 27 key CCCM players in the region. Contextual. Personalized. – The three words that every customer longs for and every marketer strives for. The pace of consumer behavior change has mutated this year as a […].

Channel 261

Channel Management Consumer Marketing 261

Retail TouchPoints

APRIL 4, 2022

B2C and B2B Experiences Will Keep Converging and Optimizing. One of the hottest trends will be the continued convergence of B2C and B2B commerce experiences, as both domains work to create more effective commerce ecosystems that meet their customers’ needs. We expect B2B brands to continue working toward a more B2C-style experience.

B2C 328

B2C B2B Supplies Conversion Optimization 328

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

Channel 244

Channel Management Customer Data Technology 244

Kissmetrics

JUNE 23, 2020

Lesson #2: Sales Channels. History of e-commerce the timeline What is working in the e-commerce space Introduction to sales channels Understanding sales channels. Lesson #3: Marketing Channels. Lesson #2: Sales Channels. Lesson #2: Additional Marketing Channels. Lesson #3: Additional Channels.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Forrester eCommerce

NOVEMBER 19, 2019

Even though the category is cross-channel campaign management, CCCM is more than just campaigns. Don’t let the name fool you. CCCM technology is evolving to address contextually relevant customer interactions, and marketers are turning to CCCM solutions to support their moments-based marketing capabilities.

Channel 232

Channel Management Technology Marketing 232

Optimizely

MARCH 21, 2019

For example, if you use a B2C CRM that provides a preference center, subscribers can easily opt in and opt out as often as they like to specific messages. There simply is no one-size-fits-all approach in B2C marketing. Know when to transition to new channels. Another option is to try switching up channels.

Improvements 315

Improvements B2C Channel Article 315

Retail TouchPoints

OCTOBER 8, 2024

It’s unclear why B2B ecommerce is often compared with B2C, given how different the experiences are for buyers and the underlying infrastructures for selling products online. Yet the comparisons persist, with many B2B companies frustrated that they can’t fully monetize their ecommerce channel.

B2B 264

B2B eCommerce Platforms eCommerce B2C 264

Groove

DECEMBER 5, 2024

HubSpot Tools With four main tools, HubSpot for eCommerce can improve your B2B and B2C marketing strategies, sales, and service. Marketing Hub The HubSpot features in Marketing Hub pull together all of the information, content generation support, and communication channels you need to connect with leads and convert them into customers.

eCommerce 293

eCommerce Marketing B2B Management 293

Forrester eCommerce

NOVEMBER 2, 2018

Maturing Into A Horizontal Channel Management Platform Aligned With CRM and Marketing Automation. Channel and alliance leaders are known to be good jugglers. With the average partner program containing over 90 distinct components, encouraging channel growth while mediating conflict is a complex undertaking.

Management 417

Management Channel Marketing Multichannel 417

Optimizely

MARCH 19, 2019

When it comes to ad attribution across channels like Facebook, Instagram, and Google, many marketers only look at cost-per-click (CPC). They get excited by the number of clicks on their ads, invest more in the channels that led to the most clicks, and consider their job done. Why ad attribution matters.

eCommerce 259

eCommerce Multi-channel B2C Social Media 259

Optimizely

JULY 5, 2018

If you’re in B2C marketing — especially email marketing — you’ve likely seen an incredibly complex decision tree at some point. However, decision trees and flow charts can quickly become overwhelming, confusing, and make it tough to gauge the performance of your B2C marketing. Lack of cross-channel visibility.

Omnichannel 218

Omnichannel B2C Multi-channel Channel 218

Optimizely

JUNE 14, 2018

Every website page, every marketing campaign, and every communication you receive on all marketing channels is always the same. They have worked out their brand identity, their values, and what they have to offer — and they communicate it consistently across all channels to their target audience.

Marketing 249

Marketing B2C Clothing Outdoor 249

Forrester eCommerce

MAY 10, 2018

Marketing has come a long way but it is not yet customer-obsessed. To address this gap, we’re pleased to announce the launch of Forrester’s new The Marketing Innovation Playbook. It’s time for companies to undergo a marketing makeover. This playbook guides brands through assessing four pillars: Mindset, Talent, Process, and Insights.

Channel 256

Channel Marketing Customer B2C 256

Optimizely

FEBRUARY 6, 2018

According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Personalize across channels to increase revenue.

Marketing 277

Marketing B2C Customer Data Channel 277

Optimizely

JULY 10, 2018

Email has reached a saturation point as a channel. If you’ve only invested in email marketing, you’re not only missing out on massive revenue opportunities from other channels, you also risk losing business by annoying customers with overwhelming amounts of emails. This is expected to continue to grow at an average annual rate of 4.4%

Marketing 236

Marketing eCommerce Social Media Shopping Carts 236