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JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. Buyers who haven’t engaged in any channel in 30 days.

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Customer B2C Customer Data Improvements 334

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JANUARY 10, 2019

But even more importantly, top B2C marketers are honing their skills and working to become well-rounded. By focusing on these three aspects of marketing, you’ll be able to succeed in this ever-evolving role and give your customers a fantastic experience from day one to 100. The post The Role of the B2C Marketer Is Changing Fast.

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B2C Marketing Social Media Customer Loyalty 231

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OCTOBER 5, 2017

When you think of a Customer Relationship Management system (CRM), what do you imagine? . A CRM is the one place where all of your customer data lives, creating a single source of truth on which to base business decisions and manage customer engagement. In contrast, the B2C CRM is built for marketers.

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B2C B2B Multi-channel Management 186

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JANUARY 25, 2018

One crucial word: data. If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. You could also better understand: The products customers are going wild for .

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B2C Marketing Channel eCommerce Marketing 199

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NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers.

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B2C Marketing Customer Data eCommerce Marketing 150

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NOVEMBER 16, 2017

When every single platform is collecting data, things can get messy, fast. If you manage to pull together all of your customer data, you can gain really powerful insights into what marketing tactics work and what don’t. But many of today’s marketing tools don’t make it easy to see all the data in one place.

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B2C Marketing Customer Data eCommerce Marketing 150

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FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels. Centralize your marketing data.

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Multi-channel Channel Marketing B2C 186

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OCTOBER 9, 2017

That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. We dug into the numbers to find out why so many B2C marketers are struggling with omnichannel in 2017. . For other marketers, the real challenge is accessing the customer data. By the numbers.

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Omnichannel B2C Marketing eCommerce Marketing 236

Forrester eCommerce

JUNE 3, 2021

Following up the previously published Now Tech report, I’m excited to announce that The Forrester Wave™: Cross-Channel Campaign Management In Asia Pacific, Q2 2021 is now live.

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Channel Management Customer Data Technology 243

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FEBRUARY 21, 2019

We know data science can sound pretty intimidating. But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. In fact, there’s a real delight that comes with getting to know who your buyers are, as well as discovering insights in your data that could turn them into loyal customers for life.

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B2C Webinar Marketing Customer Data 30

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APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

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B2C Consumer Shipping Costs Supplies 170

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NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue.

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FEBRUARY 6, 2018

According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Done well, personalization is an incredibly valuable tool to enable B2C marketers to boost customer loyalty, increase average order value, and customer lifetime value. Gather relevant customer data.

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MARCH 25, 2019

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam leverages a brand’s event level stream of customer interactions including product detail views, promotional offers, content viewed across channels, and more.

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Marketing Customer Data B2C Demo 79

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DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

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Customer B2C Customer Loyalty Customer Data 210

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APRIL 12, 2018

We’ve always prided ourselves on being a company that exceeds customers’ expectations, and we can now devote even more resources to this mission. We plan to invest in our product and our team to better serve B2C marketers on their own path to growth. This is exactly what’s happening today in B2C marketing.

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B2C Customer Customer Data Shopify 199

Retail TouchPoints

AUGUST 9, 2021

These days, the framework for marketing success is still being driven heavily by a company’s media plan rather than in the context of overall customer health. Many companies are accustomed to viewing performance by channel, by store or by product. Are existing customers sticking around? That needs to change.

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Customer B2C Multi-channel Omnichannel 299

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Reach Customers On Any Channel.

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Merchant Services Shopify Subscription Multi-channel 330

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AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . How AI Continues To Change Omnipresent Omni-Channel Strategies.

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JANUARY 16, 2018

That’s why you need a CRM that is designed specifically for businesses that sell directly to consumers: a B2C CRM. A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers.

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eCommerce B2C Social Media Customer Data 191

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SEPTEMBER 6, 2018

In this case, that means sourcing information from your customer’s initial purchase, then using that customer data to drive targeted upsell and cross-sell marketing campaigns with recommended products to encourage a second purchase. (If If you’re not sure how to do this, using a B2C CRM is a great place to start.).

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Customer Loyalty B2C Recommendation Marketing 332

Retail TouchPoints

JANUARY 24, 2024

B2B brands should invest in AI-driven CRM (customer relationship management) systems to analyze customer data, offering insights for personalized marketing and sales strategies. This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels.

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B2B eCommerce BigCommerce Omnichannel 263

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OCTOBER 26, 2017

As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. At the same time, it’s vital to understand your customer behavior so you can personalize your marketing to each customer. And that doesn’t even include the various browsers or channels that they’re using as well.

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Customer B2C Customer Data Mobile 186

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SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

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Customer B2C Social Media Improvements 250

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JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Cross-selling – A sales technique used to sell a related or complementary product to a customer in order to get them to spend more and drive up CLTV.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. It has to be cross-channel. It’s also a giant undertaking.

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Multi-channel Retail Customer Experience Customer Data 246

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MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. How customer data powers dynamic content. Sounds cool?

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

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MAY 15, 2018

That’s why we’ve picked out the IRCE sessions that are must-sees for any B2C marketer, whether you’re focused on merchandising, marketplaces, omnichannel, design, or search. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along. Tuesday: June 05. 1:45 PM – 2:15 PM.

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Internet Retail Magazine eCommerce Customer Retention 321

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DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

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Multichannel Channel Shipping Costs Drop Ship 109

Kibo

APRIL 8, 2020

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? It can not only help with near-term sales, but with customer data collection, too. 4) Make Digital Marketing Consistent Across Channels.

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B2C Books B2B Social Media 108

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MARCH 15, 2018

If you sunset her email address from your list, you could be missing out on a great opportunity to reach her and continue to engage her on another valuable channel. Omnichannel engagement filtering helps you see the full picture of your customers so you know who truly is and isn’t engaged across multiple channels.

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Customer B2C Social Media Omnichannel 170

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JULY 17, 2018

You know what products they’ve bought, when they bought, when they last opened your email newsletter, the last page they browsed on your ecommerce site, their favorite social channel, and so on. As a marketer, you understand why you’re collecting the data, but what are you doing with it? Social media channels. Ecommerce website.

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Marketing Social Media Customer Data B2C 170

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DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. What is in-store data? How can in-store data help improve customer loyalty? Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

ChannelAdvisor

MARCH 10, 2022

While most brands previously saw e-commerce as one channel in their go-to-market strategy, it now consists of a multitude of channels — each with its own complexities from costs of listing to storage to fulfillment. Connecting to the right channels in the right way. Connecting to the right channels in the right way.

Multichannel 98

Multichannel Channel Shipping Costs Drop Ship 98

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MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. We have a team that is focused on omnichannel experiences so we don’t just fall back into our channel silos.”.

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B2C Omnichannel Channel Customer Data 150

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OCTOBER 19, 2017

If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. Use a new channel to reach out. That means keeping them engaged with your brand at all times.

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Customer Channel B2C Omnichannel 306