Optimizely

APRIL 10, 2018

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. In today’s B2C market, getting your hands on customer data is not optional, but rather an integral part of B2C marketing today.

B2C 186

B2C Customer Data Customer Marketing 186

Optimizely

JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. Buyers who haven’t engaged in any channel in 30 days.

Customer 334

Customer B2C Customer Data Improvements 334

Optimizely

FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels. So what should you do?

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). You need an ecommerce platform, a B2C CRM , a handle on your supply chain, and much more.

B2C 170

B2C Consumer Shipping Costs Supplies 170

Optimizely

NOVEMBER 16, 2017

If you manage to pull together all of your customer data, you can gain really powerful insights into what marketing tactics work and what don’t. In order to succeed, B2C marketers have to be half artist, half data scientist. It’s time for B2C marketers to get a better handle on customer data. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

Optimizely

SEPTEMBER 6, 2018

And with it, your chances of getting buyers to return and make a repeat purchase go out the window, leaving you with a non-existent customer loyalty strategy. Yet despite this, many marketers still celebrate their customer acquisition rates as if gaining one-time buyers is what matters most. Two purchases are better than one.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

SellBrite

JUNE 7, 2017

The numbers say it all: it costs five times more to bring in a new customer than it does to maintain a current one and the odds of making a sale to a current customer are 60-70 percent compared to only a 5-20 percent chance of selling to a new lead. In B2C it’s about furthering or deepening the experience.”. Share in comments!

Customer Loyalty 166

Customer Loyalty Social Media Customer Customer Retention 166

Optimizely

FEBRUARY 6, 2018

Personalized marketing isn’t just about effectively targeting your potential customers — it directly impacts your bottom line. According to a study by Accenture , personalization failure cost B2C businesses $756 billion in the US alone. Here’s how your customer data can better power truly personalized marketing efforts.

Marketing 277

Marketing B2C Customer Data Channel 277

Optimizely

MARCH 25, 2019

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Zam is constantly analyzing all of your customer data and serving up predictive and prescriptive insights that — with one click — you use to interact directly with the right customers and offer the right products at the right time.

Marketing 79

Marketing Customer Data B2C Demo 79

Optimizely

SEPTEMBER 25, 2018

Acquiring new customers is no longer enough to build a successful B2C business. As the cost of customer acquisition rises across channels, you have to focus your energies on incentivizing the repeat purchase to build a sustainable and growing business. Programs that work to drive customer loyalty long-term.

Webinar 199

Webinar Marketing B2C Customer Loyalty 199

Retail TouchPoints

OCTOBER 5, 2021

By enabling customers to message in-store associates while they shop online, conversational commerce gives customers an enhanced customer service experience and the confidence they need to buy online. Customer service is an integral part of the omnichannel experience equation that should not be forgotten or neglected.

Omnichannel 287

Omnichannel Customer Loyalty B2C B2B 287

BigCommerce

NOVEMBER 13, 2017

In fact, it’s likely all of this year’s 19 most innovative ecommerce brands have your online channel activities beat in terms of impact on: Conversions. Customer Loyalty. Customer Lifetime Value. For creating a content asset that drove thought leadership, revenue and customer loyalty. Time Saved.

eCommerce 411

eCommerce Jewelry EDI Shipping Costs 411

Kissmetrics

AUGUST 6, 2021

This way, you can ensure each touchpoint is meaningful, resulting in a positive CX and, ultimately, higher customer retention rates. Design an Effective Customer Loyalty Program. Part of your customer journey must include creating a customer loyalty program. Define the rules of your loyalty program.

Customer Retention 302

Customer Retention Customer Payment Services BigCommerce 302

Optimizely

DECEMBER 18, 2018

That’s why you need to integrate the in-store data you’re collecting with customer data from other channels and make a consistent and personalized customer experience. Every time customers interact with you during store visits, you have the opportunity for data collection through your POS system. What is in-store data?

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Optimizely

DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 150

Customer B2C Customer Loyalty Customer Data 150

Retail TouchPoints

JANUARY 24, 2024

This trend requires businesses, particularly in ecommerce, to seamlessly blend their online and offline sales channels. The use of CRM and ERP (enterprise resource planning) systems is essential for this, as it allows for the synchronization of customer data and inventory across various platforms.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Ecommerce Platforms

NOVEMBER 11, 2019

Second, this guide churns out a few examples that could help you kickstart your loyalty scheme. And most of all, a simplified formula to help you measure your loyalty program's overall perfomance. . So let's get started… What’s the point of having a customer loyalty program? . The result?

Customer Loyalty 143

Customer Loyalty Customer Merchant Services eCommerce 143

Optimizely

SEPTEMBER 12, 2017

First, an anonymous user browses your site, then makes a purchase, then another, and slowly but surely becomes a loyal customer. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. However, you can break down customer lifecycle even further.

eCommerce Marketing 315

eCommerce Marketing Customer Marketing eCommerce 315

Groove

JULY 23, 2020

Whether your goal is to automate marketing or sales initiatives, improve site search, increase customer loyalty or convert more customers, there is a software for you. for customer loyalty programs. BigCommerce reports that it costs 5 times less to retain existing customers than it does to acquire new ones.

eCommerce Marketing 227

eCommerce Marketing eCommerce Marketing Customer Loyalty 227

Optimizely

MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. First, an anonymous user browses your site, then makes a purchase, then another, and slowly, but surely, becomes a loyal customer. Outline Your Customer Lifecycle. Most responsive channel. …and more.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Kissmetrics

OCTOBER 5, 2020

The power of social media as a marketing and advertising channel is hard to deny. This boosts customer loyalty and makes people feel more of an affinity with your brand. For instance, you might have a documented content strategy across multiple channels, including your blog, email newsletter and so on. Create a Community.

Social Media 363

Social Media B2B Document Information 363

GetElastic

MAY 13, 2019

Manufacturers and distributors still use (and will continue to use) traditional channels such as engaging directly with sales reps or customer service reps. For example, now buyers can research products before reaching out to traditional channels. Transform B2B commerce using proven B2C principles.

B2B 151

B2B B2C Channel eCommerce 151

Optimizely

NOVEMBER 29, 2018

Because every one of your customers is unique, it’s difficult to adjust your marketing outreach to each of their individual needs. But you can design an all-encompassing customer journey map for your buyers using individual campaigns to lead them down the path to purchasing—and ultimately to customer loyalty.

eCommerce 252

eCommerce Customer Social Media Customer Loyalty 252

Optimizely

MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. We have a team that is focused on omnichannel experiences so we don’t just fall back into our channel silos.”.

B2C 150

B2C Omnichannel Channel Customer Experience 150

Groove

MARCH 24, 2022

Benefit from B2B and B2C functionality and a fully customizable design with our BigCommerce Website Design service. Whether you’re selling B2B or B2C, BigCommerce accommodates your workflow. Our marketing team executes customized strategies, like email automation and video webinars, to increase conversions and customer loyalty.

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Retail TouchPoints

MARCH 29, 2022

Sessions illustrate the increasingly complex nature of the customer experience, and how the lines between commerce, marketing, service, and even supply chain and fulfillment, continue to blur. Why the Non-Purchaser Might be Your Most Important Customer. View the session on demand. View the session on demand. A whopping $3.23

Payment Services 245

Payment Services Merchant Services Omnichannel Consumer 245

Ecommerce Platforms

OCTOBER 26, 2021

The solution is relevant to both B2B and B2C brands and can seamlessly replace or enhance your current integrations, processes, plugins, and systems. This means that with BetterCommerce the power is given to the user to decide how the commerce platform can be customized or implemented. Omnichannel. SEO Functionality.

Payment Services 232

Payment Services Shipping Costs Multi-channel Payments 232

Optimizely

AUGUST 9, 2018

For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

MARCH 14, 2019

Customer loyalty is everything for ecommerce brands. Getting a buyer to make that second purchase is crucial, as loyal customers are worth up to 10X the value of their first purchase. Here’s how to create an ecommerce content strategy to engage buyers between purchases and drive serious growth for your B2C brand.

eCommerce 210

eCommerce Blog Article Games 210

RTP blog

APRIL 9, 2018

While they were one of the pioneers of omnichannel strategies by providing in-store pickups and returns, their recent investments are a deliberate move to better blend digital and physical channels by seamlessly collaborating with consumers over the channels they prefer most — in this case, via mobile, in-store and online.

Customer Experience 150

Customer Experience Customer Omnichannel eCommerce 150

Ecommerce Platforms

OCTOBER 24, 2022

This means email is the second most popular channel for content distribution, falling just behind social media at 89%. Email is also more popular for content distribution than various other organic channels, like event presentations, and blog posts. B2C Email Marketing Statistics. of B2C emails don’t make it to the inbox.

Marketing 196

Marketing B2B B2C Mobile 196

Optimizely

JULY 25, 2019

This is a key differentiator in winning customers’ loyalty , as two-thirds of consumers believe that it is important for brands to automatically adjust content based on their current context. With the right customer data, you can personalize your marketing in real-time across channels, platforms, and devices.

Marketing 150

Marketing Recommendation Channel B2C 150

Ecommerce Platforms

SEPTEMBER 16, 2019

Choosing the right sales channel. It integrates with your sales channel ( Shopify , Volusion , WooCommerce , and others) via a Google ID. The Keyword planner helps you make good strides for your B2C website. Choose The Right Sales Channel. There are other suitable 3rd party salse channels on taking center stage.

eCommerce 172

eCommerce Merchant Services Payment Services Shipping Costs 172

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Your customers may take fewer or more steps, depending on your product and market.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

JUNE 13, 2019

You don’t always have to understand why exactly your customers make the choices they do — you just have to know that they are doing it and use that data to your advantage to drive customer loyalty. If they only want to communicate with your brand via a specific channel, only engage through that one channel.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

GetElastic

NOVEMBER 8, 2019

Still, those brands that can develop and maintain the best customer relationships are going to end up on top and ensure long-term success. Here are five ways to improve those customer relationships: 1. Reward loyalty. You don’t need to implement all of these but adopt those that make sense for your customers and business model.

Social Media 158

Social Media Customer eCommerce Customer Loyalty 158