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How Book Publishers Can Maximize Their Online Store and Enhance the B2C Experience

Kibo

With the strain to be noticed felt even more keenly now, how can publishers maximize their own storefronts and enhance the B2C experience in addition to their existing B2B sales? When eBooks first came on the scene, everyone waited for print books to become obsolete. 4) Make Digital Marketing Consistent Across Channels.

B2C 108
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How to Build a B2B SEO Strategy That Will Put You Ahead of the Competition

BigCommerce

In this guide, we’ll talk through the following, to help you understand the value of B2B SEO for your ecommerce (or soon-to-be ecommerce) business: B2B vs. B2C: What’s the difference? B2B vs. B2C SEO: What’s the Difference? Like all aspects of marketing, they aren’t just relevant to one channel such as SEO.

SEO 416
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The 6 Most Effective Types of Social Media Advertising in 2017

BigCommerce

Most channels require significant lead time to yield an ROI (ex. Some channels yield quick results but not day in and day out (ex. And some channels are consistent but time consuming to dial in (ex. In 2017, there are 6 different social media channels where you can follow proven ad strategies and generate consistent ROI.

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How Headless Commerce Supports the D2C Customer Journey

Kibo

D2C brands connect with customers using primarily digital channels and touchpoints like social media, eCommerce websites, mobile apps, SEO/paid search and email. The difference between B2C and D2C Commerce. There’s a difference between a D2C business model and a business-to-consumer (B2C) model. The D2C Customer Journey.

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30 Proven Ways To Drive Ecommerce Traffic and Conversions To Your Online Store

BigCommerce

Even Twitter has opportunities for brands , so think through your strategy and choose your channels wisely. You also get an individual customer level view, showing you AOV, average price point for the customer, any discounts used and channels that brought them in. Customer lifetime value by channel. 10x Content. Deconstructions.

eCommerce 420
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How Retailers Are Increasing Foot Traffic in an Omni-Channel Retail World

Kibo

How Retailers Are Increasing Foot Traffic in an Omni-Channel Retail World Given the accelerating pace of technology innovation, consumers have more purchasing options than ever before — in-store, online, mobile, overnight shipping and ship-from-store, to name a few. And with these options, retailers are facing new challenges each day.

Channel 62
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How to Choose The Right Email Marketing Agency

Kissmetrics

Email beats all other marketing channels and can generate $37 for every $1 you invest. In the digital marketing world, this could be an ebook, a checklist, or other forms of relevant content promoted to the audience whose emails you’re targeting. If you’re looking for serious email pros for your B2C company, I’d reach out to them. #3

Marketing 253