BigCommerce

JUNE 5, 2018

But more than 50% of Americans begin their product search on Amazon, so it’s wise to think of Amazon as a sales channel rather than a competitor. Still, though it produces short-term profit, it eats into long-term return – and that’s not accounting for any future Amazon initiatives that eat into additional markets.

eCommerce Marketing 340

eCommerce Marketing Payment Services eCommerce Marketing 340

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SEPTEMBER 12, 2017

This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective B2C marketing. If your customer lifecycle today only has two steps — not-a-customer and customer— you’re thinking about your ecommerce marketing far too simply. Most responsive channel.

eCommerce Marketing 315

eCommerce Marketing Customer Marketing eCommerce 315

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FEBRUARY 8, 2018

How do you measure multiple channels? If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. There’s a reason so many marketers are focused on multi-channel attribution today: it’s incredibly important. You have to measure multiple channels.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

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NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Get the Whitepaper Now.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

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OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy.

Omnichannel 236

Omnichannel B2C Marketing eCommerce Marketing 236

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NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

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FEBRUARY 21, 2019

But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. Find out how to use the data you already have to supercharge your marketing strategy in this live discussion with marketing experts from Zaius and Crazy Egg. We know data science can sound pretty intimidating. And lots, lots more.

B2C 30

B2C Webinar Marketing Customer Data 30

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MAY 6, 2019

Much like the phases of the moon, your buyers go through a series of stages as they engage with your B2C brand. This is the customer lifecycle, and understanding the ins and outs of this ever-changing process is the key to effective ecommerce marketing. Not every B2C business has the same exact customer lifecycle.

eCommerce Marketing 170

eCommerce Marketing Customer Marketing eCommerce 170

Inflow Insights

JULY 12, 2018

Adding a marketing automation system to your eCommerce marketing arsenal is typically a worthwhile high ROI effort and is a mandatory part of Inbound Marketing for eCommerce. But given the fast growing plethora of marketing automation systems available, which is best for your business? Detailed Analytics.

eCommerce Marketing 160

eCommerce Marketing eCommerce Marketing Payment Services 160

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . And with buyers shopping in more places, e-commerce operations need to be agile. How has B2B buying behavior changed recently?

Multichannel 97

Multichannel B2C B2B eCommerce 97

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APRIL 30, 2019

Our mobile phone addiction may be a bit intense, but the upside for ecommerce marketers is the opportunity to harness the power of SMS marketing. When you look at the numbers, it’s clear why SMS marketing is such a huge opportunity: The global average open rate is 94%. What is SMS marketing? Ready to try it out?

Marketing 268

Marketing eCommerce B2C Mobile 268

ChannelAdvisor

APRIL 25, 2022

To provide this more B2C-like experience, B2B organizations must ensure products on their sites are easy to find, the purchasing process is seamless, and delivery is fast, flexible and reliable. . And with buyers shopping in more places, e-commerce operations need to be agile. How has B2B buying behavior changed recently?

Multichannel 95

Multichannel B2C B2B eCommerce 95

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SEPTEMBER 6, 2018

That’s why the end goal in ecommerce marketing shouldn’t be the first purchase—it should be the second purchase. If you’re not sure how to do this, using a B2C CRM is a great place to start.). Ultimately, what’s the key takeaway here for B2C marketers? Two purchases are better than one.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Reach Customers On Any Channel.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

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AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. How AI Continues To Change Omnipresent Omni-Channel Strategies. Advertising channel patterns have ebbed and flowed for decades. So what did we learn? I don’t really use the word [AI],” he said. .

Channel 150

Channel Department Stores B2C Recommendation 150

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MAY 3, 2018

While many marketers know that omnichannel is important and want to do it, a shocking 86% of ecommerce marketers have still not executed a full omnichannel marketing strategy for their brand. Omnichannel marketing done well means delivering a consistent, seamless customer experience no matter the device or channel.

Omnichannel 220

Omnichannel Marketing B2C Channel 220

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JUNE 7, 2018

Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. But is your brand on every platform and channel that your buyers are? But how do you do it effectively?

Omnichannel 170

Omnichannel eCommerce B2C Channel 170

SellBrite

JULY 19, 2019

Whether you are reeled in by an Instagram ad, hear about a cool new product from a friend, or get a half-dozen texts from your wife reminding you to order more filters for the coffeemaker, most quick B2C purchases we make follow the above pattern. Every year, B2B buyers are acting more and more like B2C buyers. Let’s get to it.

B2C 116

B2C B2B eCommerce Live Chat 116

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JUNE 7, 2018

Today’s ecommerce buyers are all over the place online — reading emails, liking posts on social, browsing ecommerce sites, scrolling for products on Amazon, and much more. But is your brand on every platform and channel that your buyers are? But how do you do it effectively?

Omnichannel 150

Omnichannel B2C Channel eCommerce Marketing 150

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OCTOBER 26, 2017

In many marketing systems, each of these interactions is logged as a separate individual buyer. As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. At the same time, it’s vital to understand your customer behavior so you can personalize your marketing to each customer.

Customer 186

Customer B2C Customer Data Mobile 186

Groove

MARCH 24, 2022

Selecting an eCommerce marketing agency for your BigCommerce online store is a crucial step in achieving your eCommerce goals. As an Elite BigCommerce Partner Agency , our certified team is available to assist in growing your mid-market business with BigCommerce Enterprise. What Is An eCommerce Marketing Agency?

BigCommerce 195

BigCommerce B2C eCommerce Marketing B2B 195

Inflow Insights

MARCH 25, 2020

But in this article, we’re documenting and updating tactical and strategic marketing options for eCommerce companies during this coronavirus crisis. Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Ad Spend Alternatives If Physical Retail Is a Key Channel.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

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OCTOBER 19, 2017

As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. Luckily, there are specific ecommerce marketing strategies that can help improve your chances of engaging at-risk buyers, such as Winback campaigns. Use a new channel to reach out. Mobile push notifications.

Customer 306

Customer Channel B2C Omnichannel 306

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AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Most channels require significant lead time to yield an ROI (ex. content marketing). Some channels yield quick results but not day in and day out (ex. influencer marketing). Social media advertising.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

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APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insights that you can use to improve your B2C marketing efforts? Are you collecting the right information? How are you using it? Customer lifetime value.

eCommerce 186

eCommerce Social Media Marketing Payments 186

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DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. In fact, it ranked almost at the bottom of most marketers’ priority lists.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

BigCommerce

JULY 11, 2017

In this guide, we’ll talk through the following, to help you understand the value of B2B SEO for your ecommerce (or soon-to-be ecommerce) business: B2B vs. B2C: What’s the difference? Building a keyword and content marketing strategy. B2B vs. B2C SEO: What’s the Difference? It’s the same with your business.

SEO 416

SEO B2B Shipping Costs B2C 416

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AUGUST 9, 2018

Some traditional retailers and CPG brands have begun to adopt new technologies and realize the full potential of ecommerce and direct-to-consumer. For brands that decide to really focus on growing digital channels, they’ve realized they can compete with even the buzziest digital-native brands. Brad Wolansky, CEO of Dover Saddlery.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Ecommerce Platforms

JUNE 4, 2017

I personally view these as fads where as cross border ecommerce has potential to be the future of ecommerce. What is cross border ecommerce. What are the risks for cross border ecommerce. By 2020, over 2 billion e-shoppers, or 60 percent of target global population1, would be transacting 13.5

eCommerce 159

eCommerce Merchant Services Payment Services Payments 159

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MARCH 13, 2018

Since you want to spend as much time as possible learning the latest trends and new technologies in B2C business, you have to figure out what sessions will be most valuable for your B2C business. We want to make your life easy as B2C marketer and so we combed through every session for the absolute best.

B2C 150

B2C Omnichannel Shipping Costs eCommerce 150

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JUNE 26, 2018

Buyer behavior is a goldmine of data for ecommerce marketers. This marketing strategy isn’t too complicated, but you have to put in the work. Here we will outline the steps to follow so you can create triggered behavioral marketing campaigns that will drive real revenue for your B2C brand.

Marketing 186

Marketing eCommerce B2C Channel 186

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NOVEMBER 29, 2018

Whether they’ve come across one of your tweets or are just leisurely browsing your ecommerce website, shoppers should have a basic understanding of what you do and sell at this point. Does your message stand out in a noisy ecommerce market? But as always in ecommerce marketing, there’s still work to be done.

eCommerce 252

eCommerce Customer Social Media Customer Loyalty 252

GetElastic

DECEMBER 10, 2018

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. the volume of B2C online purchases. The B2B ecommerce market is growing bigger every day.

B2B 156

B2B eCommerce B2C Payment Services 156

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AUGUST 15, 2018

In this interview with The Empowered Marketer, Aaron shares: The benefits and challenges of today’s ecommerce market. How to start a successful ecommerce brand from the ground up. The ecommerce brands he’s obsessed with. Listen to Episode 15: The Empowered Marketer. …and much more.

eCommerce 305

eCommerce Marketing Mobile Shopify 305

GetElastic

APRIL 8, 2021

B2B ecommerce has exploded to become a major force in the US Economy, and an exciting new selling channel in many traditional industries. Forrester Research reports that the B2B ecommerce market totaled $889 billion in 2017. the volume of B2C online purchases. The B2B ecommerce market is growing bigger every day.

B2B 148

B2B eCommerce B2C Payment Services 148

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APRIL 23, 2018

You can barely move (or read any articles online — this site included ) without hearing about the importance of data in ecommerce. Are you getting actionable insight that you can use to improve your B2C marketing efforts? Here are our top ten ecommerce metrics that you must track to keep track of your B2C business growth.

Social Media 150

Social Media Marketing Payments X-cart 150