B2C Channel eCommerce Technology 
BigCommerce
JUNE 5, 2018
But more than 50% of Americans begin their product search on Amazon, so it’s wise to think of Amazon as a sales channel rather than a competitor. Tech debt from historic open source or custom-built ecommerce technology solutions slow down internal decision making and threaten internal innovation and testing.
BigCommerce
MAY 4, 2018
IRCE is the who’s who of ecommerce – and it doesn’t discriminate. Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. This year, more than 10,000 ecommerce employees are expected to attend.
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BigCommerce
JUNE 19, 2018
EDI is the more traditional approach and still often used in B2B and wholesale channels, and Walmart specifically. The alternative is to have a disjointed understanding of your channels which results in a disjointed customer experience – and lower revenue. . Especially as they grow and sell across multiple channels.
GetElastic
DECEMBER 28, 2021
In Gartner’s latest “Survey Analysis: Digital Commerce Revenue Skyrockets With B2B Surpassing B2C” report, they share the same phenomenon. According to their analysis: 67% of respondents are doing both B2B & B2C in some capacity. This is especially true for many B2B businesses who previously never had digital channels.
GetElastic
JANUARY 10, 2018
For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.
Optimizely
DECEMBER 21, 2017
But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. Contextual commerce harnesses another trend you’ve probably heard a lot about — omnichannel.
Optimizely
AUGUST 15, 2018
In the recent Mary Meeker internet trends report, she had a graph of all these companies scaling to over $100 million through the use of social media and other channels. When it comes to ecommerce technology, what do you think are some of the biggest challenges facing B2C marketers?
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