Groove

AUGUST 18, 2020

Many successful online businesses today leverage eCommerce marketing tools to grow their brand and achieve their business goals. In this blog, we're diving into the features, pros and cons of both Klaviyo vs. MailChimp to help you determine the best eCommerce tool for your business's needs. Real-Time Customer Data.

Merchant Services 319

Merchant Services Shopify Subscription Multi-channel 319

Optimizely

OCTOBER 26, 2017

In many marketing systems, each of these interactions is logged as a separate individual buyer. As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. Your customers could use up to five different devices within the same purchasing cycle, according to DigitasLBI.

Customer 186

Customer B2C Customer Data Mobile 186

Optimizely

FEBRUARY 21, 2019

We know data science can sound pretty intimidating. But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. In fact, there’s a real delight that comes with getting to know who your buyers are, as well as discovering insights in your data that could turn them into loyal customers for life.

B2C 30

B2C Webinar Marketing Customer Data 30

Optimizely

SEPTEMBER 6, 2018

That’s why the end goal in ecommerce marketing shouldn’t be the first purchase—it should be the second purchase. It’s after this point that customers are more likely to return for additional purchases. Consider the fact that loyal, repeat customers spend up to three times as much as one-time customers.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

Optimizely

DECEMBER 5, 2017

As your customers move through their unique lifecycle stages, your ecommerce brand should engage with them at each step of the way. In our recent study , we found that customer lifecycle marketing is not a focus for most B2C marketers. Use customer data to segment buyers. 1 Purchase.

eCommerce 150

eCommerce B2C eCommerce Marketing Channel 150

Optimizely

FEBRUARY 8, 2018

Every B2C marketer today is already investing in multiple channels, doing a million different things to drive revenue with creative marketing campaigns on Instagram , Google, Facebook, traditional email marketing campaigns, and more. Centralize your marketing data. You have to measure multiple channels.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

Optimizely

OCTOBER 19, 2017

If a customer ignores all your emails, hasn’t visited your site, and hasn’t made another purchase, it’s clearly time to intervene. As a B2C marketer, it’s your job to keep all of your buyers happy and excited about your newest products. But if you’re seeing no engagement at all, those customers are definitely at-risk.

Customer 306

Customer Channel B2C Omnichannel 306

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Optimizely

AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

GetElastic

NOVEMBER 26, 2018

B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.      Here are three emerging tech trends B2B organizations need to include in their 2019 plans if they want even a sliver of the B2B ecommerce market in 2021.  

B2B 136

B2B B2C Mobile Social Media 136

Optimizely

AUGUST 27, 2019

Last week, eTail East 2019 was back in Boston with four days of retail and ecommerce insights from top B2C marketers. The Zaius team came prepared with plenty of cookies, and we even sat in on some sessions in between confessionals to cheer on our customers. . So what did we learn?

Channel 150

Channel Department Stores B2C Recommendation 150

Optimizely

NOVEMBER 20, 2018

If your B2C brand sells pricey products, however, you don’t just want come-and-go shoppers who get their fill from a single big purchase and never come back. Loyal, long-term customers are the name of the marketing game because they drive your bottom line. Use content to create a one-of-a-kind customer experience.

Shipping Costs 220

Shipping Costs Multi-channel Recommendation Events 220

GetElastic

SEPTEMBER 2, 2021

I have been an Account Manager and Consultant for a large portion of my career before making the switch to sales and marketing operations a few years back. I recently joined Elastic Path in January of 2021, where I am really enjoying working in the eCommerce market and learning a ton.

B2B 141

B2B Management eCommerce B2C 141

Omnisend

MAY 31, 2023

Use Omnisend to power omnichannel marketing campaigns at scale Get started for free What Dotdigital has to offer? Email marketing : Omnisend offers an intuitive email builder and occasion-specific, ready-to-use templates. It also offers unique ecommerce features like a product picker and unique discount codes.

Live Chat 78

Live Chat Social Media Multi-channel eCommerce 78

SellBrite

JUNE 7, 2017

Here’s how to ace your loyalty program: Personalize – As our ability to hone in on relevant customer data increases, so does our ability to market targeted offers to customers. More and more, customers expect all brands to know what they like and to send them offers that are of value to them.

Customer Loyalty 161

Customer Loyalty Social Media Customer Customer Retention 161

BigCommerce

APRIL 14, 2017

For instance, Silk Road Teas sees 17% of customers who have abandoned cart come back to purchase. Our B2C site now has a steady 4.5% Recommended products can be configured in Klaviyo based on your product and customer data. Overall, this gives you more options to customize your email.

Shipping Costs 411

Shipping Costs Payments Payment Services BigCommerce 411

Optimizely

DECEMBER 19, 2017

These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

Customer 300

Customer eCommerce B2C Fashion 300

Forrester eCommerce

APRIL 5, 2018

Today I’m on stage in New York speaking to hundreds of marketing executives at our Consumer Marketing Forum 2018. I’m there to unveil the 2018 US Benchmark Data Overview, which for the first time ever we are making available to all Forrester clients. See the report here: The Consumer Tech Stack.

Consumer 326

Consumer Marketing Mobile Customer Data 326

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. This is why order customization and pricing or payment terms, and flows vary a lot for B2B ecommerce websites.

B2B 132

B2B eCommerce Payment Services Multi-channel 132

Ecommerce Platforms

OCTOBER 22, 2021

According to Statista, the UK has the biggest eCommerce market in Europe, with revenue reaching £693 billion in 2019, up from £677.8 UK consumers spend more than £197 billion in B2C online sales, with clothes and household goods being some of the most popular items. Impressive figures, right? Your Existing Tools.

Payment Services 118

Payment Services Payments Merchant Services eCommerce 118

Optimizely

DECEMBER 19, 2017

These are all incredibly specific buyers who are all looking for something very different from an ecommerce brand. As a B2C marketer, you can’t market to everyone or you’ll sell to no one. You have to specifically target your ideal customers, and to do that, you must really understand your top buyers.

eCommerce 186

eCommerce Customer B2C Fashion 186

BigCommerce

FEBRUARY 13, 2018

Types of Ecommerce. Generally, there are six main models of ecommerce that businesses can be categorized into: B2C. Let’s look at each type of electronic commerce in a bit more detail. Business-to-Consumer (B2C). B2C ecommerce ecompasses transcations made between a business and a consumer.

eCommerce 417

eCommerce Payment Services Small Business Retail Shipping Costs 417

Omnisend

MAY 24, 2023

It’s one of the alternatives to Moosend for ecommerce marketers, bloggers, and non-profit organizations looking for easier contact management. ActiveCampaign is an email marketing, marketing automation, and CRM tool designed for both B2B and B2C users. Omnisend G2 rating: 4.5/5 5 Shopify rating: 4.8/5

Live Chat 78

Live Chat Shipping Costs Shopify eCommerce 78

BigCommerce

APRIL 21, 2017

Looking at your store’s overview data, including abandoned cart data , purchase funnel and most popular products is a great place to start. However, it’s helpful to dive into your customer data even further to really understand their behavior and who they are, enabling you to personalize their experience.

eCommerce 420

eCommerce Shipping Costs BigCommerce Gifts 420

Omnisend

MAY 24, 2023

Drip alternatives: Comparison table Drip Alternative Best for Free plan Paid plans Customer support Omnisend Ecommerce businesses, businesses that need omnichannel marketing (i.e. Looking to optimize your ecommerce sales? Here are the prices for 1,000 contacts: Email Marketing: $15.58/month, 5 Shopify rating : 4.5/5

Marketing 159

Marketing Live Chat Social Media Shopify 159

ROI Revolution

DECEMBER 2, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. billion in 2021 from $310.23

eCommerce 148

eCommerce Social Media Payments Payment Services 148

ROI Revolution

OCTOBER 7, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. billion in 2021 from $310.23

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

NOVEMBER 4, 2021

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. billion in 2021 from $310.23

eCommerce 78

eCommerce Social Media Payments Payment Services 78

ROI Revolution

JANUARY 5, 2022

On top of health concerns, brands across the globe have had grave concerns about the impact of coronavirus (COVID-19) on their brand, industry, and ecommerce as a whole. Ecommerce, B2B, B2C, and brick-and-mortar brands alike have felt the impact of coronavirus on their business in one way or another. billion in 2021 from $310.23

eCommerce 78

eCommerce Social Media Payments Payment Services 78