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OCTOBER 29, 2019

Your B2C brand has a big sale coming up to move excess women’s shoe inventory and make room for next season’s styles. In order to do that, you need access to your customer data. What you can do — and what you need to do — is have access to and ownership of all customer data yourself. Seems simple?

B2C 150

B2C Customer Data Customer Marketing 150

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MARCH 27, 2019

” Trader Joe’s won the second year in a row as the American’s favorite grocery retailer on the Dunnhumby customer data survey. Here’s how you should approach branding and use it as a tool to manage your entire B2C business. Emotional marketing works. because Trader Joe’s is always on-brand.

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B2C Management Social Media Magazine 323

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MARCH 25, 2019

If you’re a marketer, Zam is about to become your new best friend. Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. Because our super smart data science team built Zam, it has some pretty impressive capabilities. Drowning in data. We have someone you MUST meet!

Marketing 79

Marketing Customer Data B2C Demo 79

Forrester eCommerce

FEBRUARY 14, 2024

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 459

Marketing Customer Data Customer B2C 459

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AUGUST 16, 2018

Marketers already know data is key to success in B2C and ecommerce. But knowing it’s important and actually being able to utilize data are very different things. Unfortunately, complete and accurate customer data has been shockingly difficult to get your hands on in B2C marketing.

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B2C Customer Data Omnichannel Marketing 210

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FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. For years, marketers have solved new challenges with point solutions that solve one specific problem. That’s why integrations are the key technology that will power B2C marketing in 2018. Integrate all your customer data.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

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JANUARY 25, 2018

What does it mean to be an empowered marketer? That sounds wonderful — you may think — but what does this have to do with ecommerce marketing? One crucial word: data. One crucial word: data. Empowered B2C marketers can get this actionable insight themselves, without having to become a data scientist overnight.

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B2C Marketing Channel eCommerce Marketing 199

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NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. Adapting quickly to these trends is how brands stay ahead in today’s competitive market. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about?

B2C 186

B2C Marketing Channel Customer Data 186

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JANUARY 10, 2019

It’s obvious to anyone working in marketing today: the role is changing fast. The best marketers are constantly reading up on trends, attending industry conferences, and keeping a close eye on the competition. But even more importantly, top B2C marketers are honing their skills and working to become well-rounded.

B2C 231

B2C Marketing Social Media Customer Loyalty 231

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JANUARY 29, 2019

But there are two that everyone keeps talking about: CDP and B2C CRM. The Customer Data Platform (CDP) and Business-to-Consumer Customer Relationship Management (B2C CRM) promise similar capabilities, but deliver very different functionality for marketers. What is a B2C CRM? What are they exactly?

B2C 210

B2C Customer Data eCommerce Platforms Marketing 210

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FEBRUARY 6, 2018

This true story is one of many examples of personalized marketing failure , or how to really annoy your customers by suggesting products based on vague demographical data such as gender or age. Marketers, you can do better! Here’s how your customer data can better power truly personalized marketing efforts.

Marketing 277

Marketing B2C Customer Data Channel 277

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JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. What is dynamic customer segmentation?

Customer 334

Customer B2C Customer Data Improvements 334

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MAY 8, 2018

If you don’t know your customer behavior intimately, you definitely should. As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. Probably your access to accurate customer data.

B2C 186

B2C Customer Customer Data Definition 186

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NOVEMBER 9, 2017

What is identity resolution , and why should you care about it as a B2C marketer? Identity resolution is the ability to stitch together customer data into a single source of truth — to fully understand how your buyers interact with your brand across devices, channels and browsers. Get the Whitepaper Now.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

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OCTOBER 9, 2017

The experts all agree: omnichannel marketing is key to success in ecommerce. That’s why it’s so surprising that the majority of B2C marketers have yet to achieve a true omnichannel ecommerce experience. This means it’s definitely not too late to get your brand on track with a better ecommerce marketing strategy.

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Omnichannel B2C Marketing eCommerce Marketing 236

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NOVEMBER 16, 2017

Data is at the core of all ecommerce marketing today. Data allows you to measure the success of your email marketing campaigns; shows you what ads are performing well; measures traffic coming to your website; and helps you understand what products are most popular with your buyers. Too many marketing platforms.

B2C 150

B2C Marketing Customer Data eCommerce Marketing 150

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OCTOBER 5, 2017

A CRM is the one place where all of your customer data lives, creating a single source of truth on which to base business decisions and manage customer engagement. Despite this, many B2C marketers still try to force B2B CRMs to serve their very different business needs. Sales-focused vs. Marketing-focused.

B2C 186

B2C B2B Multi-channel Management 186

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FEBRUARY 21, 2019

But in the ever-changing world of B2C and ecommerce marketing, it doesn’t have to be. In fact, there’s a real delight that comes with getting to know who your buyers are, as well as discovering insights in your data that could turn them into loyal customers for life. And lots, lots more. Watch the Webinar Now.

B2C 30

B2C Webinar Marketing Customer Data 30

Forrester eCommerce

JANUARY 26, 2024

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 284

B2C Customer Data Marketing Customer 284

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APRIL 11, 2019

Zaius recently launched a new, customer-centric approach to marketing with Zam , the data science-powered marketing assistant. Zam assists you by connecting all your customer data, analyzing behaviors, and orchestrating and automating highly personal interactions. …and much more. …and much more.

Demo 34

Demo B2C Customer Loyalty Customer Data 34

Forrester eCommerce

FEBRUARY 2, 2023

In the era of data deprecation, many B2C marketing clients are asking me “how can I get more first-party data?” or “how do I get more customers to share data with me?”

Customer Data 195

Customer Data B2C Customer Recommendation 195

Forrester eCommerce

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

B2C 345

B2C Customer Experience Technology Marketing 345

Forrester eCommerce

APRIL 11, 2019

The last couple weeks have been an exciting time for the customer data platform (CDP) category. At long last, major marketing technology vendors formally declared their intentions to get serious about managing and activating data for marketing.

Marketing 290

Marketing Customer Data Technology Management 290

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. It’s a catalyst reshaping the core of digital marketing. Strategies for Adapting in a Cookieless World As the industry braces for the gradual loss of data, priorities pivot.

Social Media 311

Social Media B2C B2B Customer Data 311

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FEBRUARY 6, 2019

This simple phrase is arguably the most common qualification requirement of a marketer. Creativity is at the core of everything marketers do. You need to be organized, thoughtful, and use data to guide your creative decision-making. Learn how you can become a marketing artist and be inspired by your very best creative ideas.

Marketing 199

Marketing B2C Customer Data Customer 199

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APRIL 5, 2018

Buyers today have simply changed the way they purchase products, with more and more of the B2C market moving online (or to Amazon) each year. Many B2C brands are making the leap and shifting away from retail and toward direct-to-consumer (DTC). However, it isn’t all bad news for the CPG brands who rely on retail partners.

B2C 170

B2C Consumer Shipping Costs Supplies 170

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NOVEMBER 27, 2018

Marketing personalization isn’t as simple as it used to be. Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. These numbers are compelling, so why are more marketers not already doing this? in revenue-per-send.

Customer Data 366

Customer Data B2C Subscription Channel 366

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JULY 9, 2019

Zaius launched a new, customer-centric approach that helps you connect all your customer data, analyze behaviors, and orchestrate and automate highly personal interactions. With our newly improved platform, you’ll be able to guide the shopper journey, improve customer service, and sustain customer loyalty.

Demo 150

Demo B2C Customer Customer Loyalty 150

Forrester eCommerce

OCTOBER 29, 2020

Customer experience (CX) has become the number one business priority for marketers. The percentage of European B2C marketers considering improving CX as their company’s top business priority has jumped from 26% in 2019 to 46% in 2020. CMOs are fully aware of the importance of customer data to personalise experiences.

B2C 218

B2C Customer Customer Experience Customer Data 218

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JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Clearly, the potential is still there for brands to capitalize on a massive opportunity in online advertising.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

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APRIL 12, 2018

We’ve always prided ourselves on being a company that exceeds customers’ expectations, and we can now devote even more resources to this mission. We plan to invest in our product and our team to better serve B2C marketers on their own path to growth. How we empower marketers at every turn. We took a different approach.

B2C 199

B2C Customer Customer Data Shopify 199

Forrester eCommerce

JANUARY 10, 2022

Customer data platforms (CDPs) are among marketers’ top marketing technology (martech) priorities in Asia Pacific (APAC).

B2C 195

B2C Customer Data Technology Marketing 195

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SEPTEMBER 6, 2018

Few things are as satisfying to a marketer as a new customer making their first purchase—it’s basically the marketing equivalent of winning an Oscar. But what happens if that customer buys once, and only once? That’s why the end goal in ecommerce marketing shouldn’t be the first purchase—it should be the second purchase.

Customer Loyalty 332

Customer Loyalty B2C Recommendation Marketing 332

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DECEMBER 14, 2017

Are your customers truly engaged, or are they just coasting? Unless you’re keeping a close eye on customer interactions with your B2C brand, it’s impossible to know for sure. You must have quality customer data so you know which customers really are happy, and which customers are entering the at-risk zone.

Customer 210

Customer B2C Customer Loyalty Customer Data 210

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FEBRUARY 8, 2018

Marketing attribution can be a little intimidating. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. If you’re feeling stressed by the complexity of multi-channel marketing attribution, you’re not alone. Centralize your marketing data.

Multi-channel 186

Multi-channel Channel Marketing B2C 186

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DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. What is in-store data? This will then enable you to implement a true omnichannel marketing strategy.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

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JULY 17, 2018

As a marketer, you understand why you’re collecting the data, but what are you doing with it? In fact, fewer than a quarter of marketers are extremely satisfied with their ability to use customer data to create more relevant experiences. And 54 percent of marketers are only using half of their customer data.

Marketing 170

Marketing Social Media Customer Data B2C 170