Optimizely

NOVEMBER 27, 2018

Deep personalization in ecommerce relies on a combination of dynamic segmentation , smart product recommendations , triggers based on customer behavior, and much more. With customer data powering your B2C marketing, you can drive far higher conversion rates for your email marketing and much higher revenue.

Customer Data 366

Customer Data B2C Subscription Channel 366

Optimizely

JUNE 20, 2019

One way you can do that is with personalized product recommendation campaigns. Based on the data and analytics you are collecting on your customers’ previous interactions with your brand, you can suggest the types of products they’re most likely to enjoy via email, ads, and more. How to create a product recommendation campaign.

Recommendation 150

Recommendation X-cart Shopping Carts B2C 150

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Klaviyo Features. allowing for maximized sales.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Optimizely

MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. email recommending the specific candles they purchased.

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

Optimizely

JANUARY 16, 2018

That’s why you need a CRM that is designed specifically for businesses that sell directly to consumers: a B2C CRM. A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers.

eCommerce 191

eCommerce B2C Social Media Customer Data 191

Optimizely

FEBRUARY 19, 2019

As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. Using the website data you are already collecting on your buyers, you can analyze browsing history to detect patterns. Customers who bought this item also bought/items usually bought together.

Recommendation 247

Recommendation Shopping Carts B2C Customer Data 247

Retail TouchPoints

DECEMBER 23, 2022

During challenging economic times, retailers’ natural inclination is to slash prices; however, brands must fight the urge to use discounting as a customer acquisition, conversion and retention strategy, which decreases margins in the process.

eCommerce 261

eCommerce Shipping Costs Retail Recommendation 261

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. Think big — way outside the product recommendations box.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

Optimizely

JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Customer relationship management (CRM) – Software that centralizes your customer data to organize and automate customer relationships across the business.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

BigCommerce

APRIL 14, 2017

Notice you can set up as many as you would like, though 3 are recommended. Here is where you can customize the email and include coupon codes as necessary. We’ll cover the importance of this and what we recommend in a bit. For instance, Silk Road Teas sees 17% of customers who have abandoned cart come back to purchase.

Shipping Costs 411

Shipping Costs Payments BigCommerce Payment Services 411

Optimizely

DECEMBER 18, 2018

Or if you’re one of the many digital native brands following Amazon’s example and moving in-store, you’re used to collecting all kinds of ecommerce data and using this to power your marketing efforts. What is in-store data? But you might be at a loss as to how to do this with a brick-and-mortar location. Cross-sell and up-sell.

Marketing 225

Marketing Customer Loyalty POS Point of Sale 225

Optimizely

JULY 25, 2019

But for true personalization, you have to extend the targeted message to ads, discount codes, product recommendations, and website content. This is a key differentiator in winning customers’ loyalty , as two-thirds of consumers believe that it is important for brands to automatically adjust content based on their current context.

Marketing 150

Marketing Recommendation Channel B2C 150

Optimizely

NOVEMBER 20, 2018

If your B2C brand sells pricey products, however, you don’t just want come-and-go shoppers who get their fill from a single big purchase and never come back. Loyal, long-term customers are the name of the marketing game because they drive your bottom line. Use content to create a one-of-a-kind customer experience.

Shipping Costs 220

Shipping Costs Multi-channel Recommendation Events 220

Optimizely

NOVEMBER 21, 2017

As you map your marketing to the customer lifecycle , you’ll find that there are obvious triggers to easily personalize the experience to each individual buyer. We recommend, at a minimum, these 7 critical campaigns every B2C marketer should automatically send to buyers: Welcome Series. Loyal Customer Campaign.

eCommerce 150

eCommerce B2C Recommendation Subscription 150

BigCommerce

FEBRUARY 2, 2018

Choose which platforms to sell on such as your own online store, Amazon, eBay, Facebook and other sites customers buy from. Market to your potential customers to drive traffic to product listings. For many B2C ecommerce merchants, branded stores, along with Amazon and eBay account for over 90% of all sales. Enable Apple Pay Now.

Merchant Services 419

Merchant Services Payment Services Beauty and Health Shipping Costs 419

Optimizely

AUGUST 9, 2018

For many B2C brands, the customer is the center of the world. But despite this, many brands make a lot of assumptions about what their customers want and need. More and more brands are taking their buyer’s needs into account — doing surveys, focusing on personalization, and mapping the customer journey with care.

Shipping Costs 150

Shipping Costs Omnichannel B2C eCommerce Marketing 150

Kibo

APRIL 19, 2022

The difference between B2C and D2C Commerce. There’s a difference between a D2C business model and a business-to-consumer (B2C) model. A B2C model requires inventory to pass through one or more intermediaries before it gets from the brand/manufacturer to the consumer. The D2C model supports customers by fully understanding them.

Payment Services 127

Payment Services Customer B2C Social Media 127

Optimizely

NOVEMBER 2, 2017

It’s your job as a B2C marketer to convince them to buy sooner rather than later. By unifying your customer data , you’ll know exactly who has abandoned a cart and what product they’ve left behind. By following these recommendations, you’ll drive up customer urgency and increase new purchases.

eCommerce Marketing 170

eCommerce Marketing Marketing eCommerce B2C 170

BigCommerce

AUGUST 8, 2018

Whether it’s their usability, recommendations, or membership perks, Amazon wins because they do customer service right – and at scale. What many businesses don’t know, though, is that the secret to Amazon customer service success doesn’t have to mean an Amazon business size. Predictive Product Recommendations.

eCommerce 231

eCommerce Payment Services Technology Recommendation 231

GetElastic

SEPTEMBER 2, 2021

I will explore some of these areas and provide some recommendations for how to get the account team, marketing team and eCommerce team aligned. Recommended Action: Account managers likely have a list of repeatable tasks the eCommerce and marketing automation teams can use to design more self-service buyer experiences.

B2B 141

B2B Management eCommerce B2C 141

Optimizely

JUNE 13, 2019

By using customer affinities, you can say goodbye to outdated marketing tactics like batch-and-blast email. Instead, you can create dynamic segments based on preferences or past interactions and send out personalized campaigns using this customer data. Diversify content to maximize engagement.

Customer 270

Customer Outdoor Social Media Customer Loyalty 270

BigCommerce

AUGUST 15, 2018

The only 3 systems scaling brands need for seamless data orchestration, including product, accounting and customer data. Although a PIM comes with many features , we recommend those providers offer a native Integration Platform as a Service (iPaaS). Data Normalization and Conversion. Download Your Guide.

Information 212

Information Management Merchant Services Multi-channel 212

Fabric

NOVEMBER 2, 2023

Enterprise e-commerce platforms can help businesses comply with the Payment Card Industry Data Security Standard (PCI DSS). Completed by an independent auditor, it covers internal controls for security, confidentiality, processing integrity, privacy, and availability of customer data.

eCommerce Platforms 130

eCommerce Platforms eCommerce Payment Services Merchant Services 130

Kibo

OCTOBER 5, 2021

McKinsey notes that when grocery companies successfully delivered personalized interactions to a large segment of their customers, they achieved a 1-2% lift in sales. This lift was even higher for other retailers, with increases driving higher loyalty and share-of-wallet among existing customers. AI facilitates and enables scalability.

eCommerce 62

eCommerce B2C B2B Omnichannel 62

Ecommerce Platforms

FEBRUARY 23, 2021

With enterprise ecommerce, you can track previous purchases, and recommend items based on purchasing history, you can also access a higher level of scalability to meet the demands of enterprise level businesses. Product recommendations. Customer segmentation. Customer data reports. Let’s take a closer look.

eCommerce Platforms 118

eCommerce Platforms Merchant Services Shipping Costs eCommerce 118

GetElastic

JUNE 9, 2022

The curating of data to create experiences that nudge the customer along the buying cycle is mission critical for conversions, and something customers expect on a 1-to-1 level as far as targeted recommendations go. Not only is personalization a sound investment, but your customers also expect it. Apptus.com.

eCommerce 78

eCommerce Recommendation Mobile Customer Data 78

GetElastic

AUGUST 2, 2022

They will continue to skyrocket with each new storefront, and any integrations to third-party systems will have to be repeated to ensure that some portion of your eCommerce stack (customer data, for example) is unified. These complexities can stem from attempting to unify customer data or order data housed in a third-party system.

Multi-channel 78

Multi-channel Customer Data B2B eCommerce 78

GetElastic

SEPTEMBER 9, 2019

Entities are data buckets that include keywords and phrases with similar characteristics that modify user intent. For example, “gift ideas,” “gift suggestions,” “gift recommendations,” “gifts,” “best gifts for,” “presents for,” “present recommendations.” Secure customer data. Minimum viable chatbot. Images: Yotpo.

Merchant Services 159

Merchant Services Payment Services Live Chat eCommerce 159

RETAIL MANAGEMENT SOFTWARE

MAY 24, 2022

Since the pandemic, many retailers have adopted new technologies to communicate with customers through new channels, offer new delivery and pickup options, and highlight free cancellation policies or automated refund systems to give your customers an added sense of security. First-Party Data Marketing Is The New Norm.

Payment Services 98

Payment Services Small Business Retail Marketing Retail 98

GetElastic

NOVEMBER 11, 2021

Leveraged by popular Shopify customers like GoPro, Octaine.AI has a unique ‘Shop Quiz’ feature that allows companies to personalize products and recommendations. Secure customer data. Their bot specializes in conversational AI, and enables teams to provide personalized product recommendations through chat.

Merchant Services 148

Merchant Services Payment Services Live Chat eCommerce 148

Omnisend

JANUARY 8, 2024

Understanding how to get repeat customers can boost your revenue. You can find out who your returning customers are from several sources: Customer data from your CRM system Point of sale data Understanding the value of repeat customers Is learning how to get repeat customers worth it?

Customer 88

Customer Customer Retention Social Media X-cart 88

ROI Revolution

APRIL 23, 2021

Another significant update is that in order for advertisers to receive ROAS data for opt-out customers, at least four of the eight conversion events will have to be configured as value optimization for the Purchase event within Aggregated Events Manager. ROAS will otherwise only be inclusive of opt-in/non-iOS customer data.

Social Media 78

Social Media B2C Events B2B 78

ESW

MAY 17, 2023

B2B buyers want the same benefits offered by a streamlined checkout process, a wide range of payment options , personalised product recommendations, helpful product information and clear delivery timelines and tracking information. This builds customer loyalty and helps ensure higher customer lifetime value.

B2B 78

B2B Payment Services Consumer Electronics Payments 78

Omnisend

FEBRUARY 8, 2023

But this has also made it essential for them to focus on the timeliness of emails – be it cart recovery, order confirmation, shipping alerts, or an email to recommend more products to it. But to set up an omnichannel campaign, you will need subscriber and customer data to flow seamlessly between channels. 5Capterra: 4.5/5

Shipping Costs 78

Shipping Costs Recommendation B2C B2B 78

Ecommerce Platforms

OCTOBER 14, 2019

The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. B2C ecommerce websites and businesses evolved quickly, leaving B2B portals far behind, and today, they provide a richer customer experience than most B2B ecommerce portals. The problem?

B2B 132

B2B eCommerce Payment Services Multi-channel 132

365 Retail

SEPTEMBER 30, 2022

Customer loyalty is your lifeblood, so understanding changing spending habits and harnessing the right digital experience platforms (DXP) to measure and optimise your customer interactions will be critical. Here are my recommendations for retailers to survive and thrive in a downturn. Focus on customer retention.

Customer Retention 69

Customer Retention Retail B2C Customer Loyalty 69

Ecommerce Platforms

JANUARY 12, 2021

NetSuite groups data sets into expandable interfaces known as “portlets”. Like KPIs, Metrics and Scorecards, revenue, customer data, or invoice-related data. You can customize the calculations and relevant data sets to display or use NetSuite’s preset formats.

Payment Services 118

Payment Services Merchant Services Shipping Costs Payments 118