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FEBRUARY 13, 2018

But in the world of B2C marketing, many aren’t yet using integrations to their full potential. All of these solutions are completely siloed from one another, making it difficult for marketers to see a full picture of their customers. That’s why integrations are the key technology that will power B2C marketing in 2018.

B2C 170

B2C Marketing Customer Data eCommerce Platforms 170

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MAY 8, 2018

If you don’t know your customer behavior intimately, you definitely should. As a B2C marketer, you want to know as much as possible about your customer’s buying habits, including their first purchase, their last purchase, their customer lifetime value, and much more. Probably your access to accurate customer data.

B2C 186

B2C Customer Customer Data Definition 186

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NOVEMBER 30, 2017

The B2C market moves fast — there are always new tactics and new channels marketers should keep an eye on. As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about? As a B2C marketer, you should be asking yourself hard questions like: What KPIs should we care about?

B2C 186

B2C Marketing Channel Customer Data 186

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JANUARY 11, 2018

Most B2C marketers think they already know everything about email segmentation. But segmentation can be much more than just static email lists of your customers. Dynamic customer segmentation can significantly outperform a traditional email segment. Dynamic segmentation is nothing without the right customer data.

Customer 334

Customer B2C Customer Data Improvements 334

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JANUARY 25, 2018

One crucial word: data. If you’ve been working in B2C marketing for a while, we’re sure you’ve come across this situation: you want to run a marketing campaign with a 10% discount to tempt back customers who haven’t shopped with you in a while. Make data-driven decisions. What you need to become is empowered.

B2C 199

B2C Marketing Channel eCommerce Marketing 199

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APRIL 11, 2019

Zaius recently launched a new, customer-centric approach to marketing with Zam , the data science-powered marketing assistant. Zam assists you by connecting all your customer data, analyzing behaviors, and orchestrating and automating highly personal interactions. …and much more. Watch the live demo now!

Demo 34

Demo B2C Customer Loyalty Customer Data 34

Forrester eCommerce

JANUARY 29, 2019

Customers demand that marketing coordinate with sales, service, and commerce to deliver better experiences. That’s why enterprise marketing technology (martech) is melding with customer experience (CX) to deliver consistency and relevance (see Forrester’s “Predictions 2019: B2C Marketing” report).

B2C 345

B2C Customer Experience Technology Marketing 345

Forrester eCommerce

JANUARY 26, 2024

I’m pleased to announce the publication of The B2C Customer Data Platform Landscape, Q1 2024. Forrester’s landscape research is a valuable resource for marketers to understand and differentiate the range of solutions available to them in a very dynamic market.

B2C 284

B2C Customer Data Marketing Customer 284

Retail TouchPoints

APRIL 17, 2024

Within the world of B2B and B2C commerce, where understanding consumer behavior is key, this change has spurred a quest for innovative solutions. While this poses a challenge, it’s also an opportunity to embrace cutting-edge technologies that provide deeper insights without compromising user privacy.

Social Media 311

Social Media B2C B2B Customer Data 311

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JULY 9, 2019

Zaius launched a new, customer-centric approach that helps you connect all your customer data, analyze behaviors, and orchestrate and automate highly personal interactions. With our newly improved platform, you’ll be able to guide the shopper journey, improve customer service, and sustain customer loyalty.

Demo 150

Demo B2C Customer Customer Loyalty 150

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MARCH 25, 2019

Zam is a data science-powered marketing assistant that lives inside the Zaius B2C CRM platform. We take care of data science so that you can take care of your customers.” – Spencer Pingry, CTO of Zaius. With the help of Zam, you can truly know your customers better and delight them with every interaction.

Marketing 79

Marketing Customer Data B2C Demo 79

Forrester eCommerce

JANUARY 10, 2022

Customer data platforms (CDPs) are among marketers’ top marketing technology (martech) priorities in Asia Pacific (APAC).

B2C 195

B2C Customer Data Technology Marketing 195

Retail TouchPoints

JANUARY 24, 2024

As 2024 unfolds, the B2B ecommerce sector is undergoing significant transformation driven by technological advancements and shifting buyer behaviors. Here we’ll take a look at these trending technologies and how they will shape B2B businesses’ ability to deliver a frictionless experience with their digitally native buyers.

B2B 263

B2B eCommerce BigCommerce Omnichannel 263

Forrester eCommerce

FEBRUARY 14, 2024

I’m pleased to announce the publication of The Customer Data Platforms In Asia Pacific Landscape, Q1 2024 report. This comprehensive report features 22 vendors with $5 million or more annual CDP revenue from the APAC market.

Marketing 459

Marketing Customer Data Customer B2C 459

Forrester eCommerce

APRIL 11, 2019

The last couple weeks have been an exciting time for the customer data platform (CDP) category. At long last, major marketing technology vendors formally declared their intentions to get serious about managing and activating data for marketing.

Marketing 290

Marketing Customer Data Technology Management 290

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JANUARY 16, 2018

That’s why you need a CRM that is designed specifically for businesses that sell directly to consumers: a B2C CRM. A B2C CRM can help you collect, unify, and analyze the data your buyers share with you each day. Here’s why your brand needs a B2C CRM to help you better serve your ecommerce customers.

eCommerce 191

eCommerce B2C Social Media Customer Data 191

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SEPTEMBER 11, 2018

Have you ever actually asked your customers what they think of your B2C brand? If not, you’re missing out on key data points. While it’s vital to collect and analyze customer data across channels and devices, it isn’t enough to track email opens, social media likes, and website visits alone.

Customer 250

Customer B2C Social Media Improvements 250

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MAY 15, 2018

But, with more than 130 sessions and more than 600 technology vendors, it can be difficult to pick out what you should see, what topics and trends will be most valuable to your ecommerce brand, and where you should focus. Vish Ganapathy, Managing Director and Global Retail Technology Lead, Accenture. What’s Next: Social.

Internet Retail 321

Internet Retail Magazine Customer Retention eCommerce 321

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OCTOBER 4, 2018

While the barrier to entry has never been lower to start an ecommerce business, B2C brands can easily get sidetracked by costly and complicated technology builds and marketing implementations. But it doesn’t have to be that way. How do we know this combo works so well?

Shopify 186

Shopify Merchant Services B2C Demo 186

Groove

AUGUST 18, 2020

No matter the size of your B2B or B2C eCommerce business, Klaviyo can help your store grow. Store all of your customer data in one place, and deliver customized experiences through email and other owned channels. Real-Time Customer Data. Data Science. Determine the probability of customer churn.

Merchant Services 330

Merchant Services Shopify Subscription Multi-channel 330

Forrester eCommerce

JUNE 22, 2023

Marketers want to capture as much zero- and first-party data as possible, whether that’s email addresses, marketing opt-ins and other consent, or more granular data about who a customer is and what they’re interested in.

Customer Data 195

Customer Data Customer Marketing Consumer 195

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OCTOBER 26, 2017

As a B2C marketer, this makes it tough to track how your customers actually interact with your brand. At the same time, it’s vital to understand your customer behavior so you can personalize your marketing to each customer. This is a huge amount of data for you to keep track of as a B2C marketer.

Customer 186

Customer B2C Customer Data Mobile 186

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MARCH 6, 2018

B2C marketers have to work harder than ever to personalize and customize email marketing campaigns. In fact, 63% of Millennial consumers and 58% of GenX consumers are willing to share data with companies in exchange for personalized offers and discounts. How customer data powers dynamic content. Sounds cool?

eCommerce 199

eCommerce B2C Recommendation Customer Data 199

Forrester eCommerce

JUNE 3, 2021

Forrester defines cross-channel campaign management (CCCM) as “enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing, and measuring campaigns for digital […].

Channel 243

Channel Management Customer Data Technology 243

Retail TouchPoints

DECEMBER 23, 2022

Adapting to our current economic realities is no different — it will require a mix of creativity, technology and agility. These first-generation technologies are being outpaced with third-generation technologies built around AI. Prioritiz e profitability and customer experience to help retailers fight the impact of inflation.

eCommerce 261

eCommerce Shipping Costs Retail Recommendation 261

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AUGUST 31, 2017

As a B2C marketer, you habitually send out emails that say “Hi [Your Name]”, offer Facebook ads that show products buyers clicked on, but never bought, and send push notifications based on current location. Your ecommerce business relies on this type of technology-driven personalization for one reason: it’s incredibly effective.

eCommerce 199

eCommerce B2C Gifts Marketing 199

Retail TouchPoints

AUGUST 29, 2023

What was a surprise-and-delight experience for customers two years ago is now an expectation. For example, according to Forbes , 71% of B2C customers expect companies to deliver personalized interactions and 70% are frustrated when they don’t. One of the issues is thatcustomer data is often siloed.

Multi-channel 246

Multi-channel Retail Customer Experience Customer Data 246

BigCommerce

APRIL 24, 2018

For most growing mid-market businesses, this technology is typically provided by BigCommerce, Magento, Salesforce Cloud Commerce (formerly Demandware) or Shopify. Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. How do you import/export catalog & customer data?

eCommerce Platforms 419

eCommerce Platforms Payment Services eCommerce Shipping Costs 419

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JUNE 28, 2018

Yes, there are a million moving parts to juggle, not to mention the stamina and creative aplomb it takes to pull off successful B2C marketing campaigns and grow your online business. Customer relationship management (CRM) – Software that centralizes your customer data to organize and automate customer relationships across the business.

eCommerce 199

eCommerce Marketing Multi-channel Payment Services 199

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FEBRUARY 19, 2019

As marketers, sometimes we’re so busy collecting and analyzing the big picture customer data, it can be easy to get distracted. Using a B2C CRM , you can dynamically change entire sections of content within emails or ads to make them more relevant and appealing, featuring the exact products that your buyers browsed.

Recommendation 247

Recommendation Shopping Carts B2C Customer Data 247

GetElastic

SEPTEMBER 20, 2021

Over the past two years, businesses have had to adapt to a new normal and accommodate for new customer expectations throughout their eCommerce strategy. B2B businesses specifically have felt an unprecedented amount of pressure to expand their B2B offerings and align more with B2C shopping experiences. So what are the differences?

B2C 145

B2C B2B Reference eCommerce 145

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MARCH 27, 2018

Shoptalk 2018 was huge — the world’s largest conference for B2C, retail, and ecommerce innovation sold out for the third time in a row with more than 8,500 attendees from some of the biggest brands in the world. Customer data creates seamless customer experiences. AI is still not fully autonomous. “AI

B2C 150

B2C Omnichannel Channel Customer Data 150

GetElastic

OCTOBER 16, 2019

Many aspects of experience-driven commerce , ranging from maintaining effective customer profiles and delivering relevant personal experiences, have the same weight in B2B as they do in B2C. Beyond content is context, and personalization can be a far more effective way to have technology bolster your ROI over aesthetics.

B2B 150

B2B Customer Data B2C Technology 150

GetElastic

JANUARY 10, 2018

For a few years, personalization has been B2C commerce’s favorite catch phrase: know your customer, personalize the offers and prices, sell at the right time and keep communicating until you build a relationship and not just a sale. But do B2C techniques work for this audience? B2B will look more like B2C.

B2B 141

B2B Multi-channel B2C Customer Experience 141

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MAY 16, 2019

This week was Magento Imagine 2019 with 3,000-plus ecommerce leaders from around the world converging on Las Vegas for breakout sessions, live customer panels, and much more. The team at Zaius was lucky enough to attend for the first time this year, now as one of the newest Magento Technology Partners. Expanding the Experience.

Magento 150

Magento Customer Data B2C Technology 150

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DECEMBER 21, 2017

But before you run off, let me tell you about an ecommerce trend that will actually help you better sell to customers and ensure their (undying) loyalty. Every B2C marketer needs to know about contextual commerce. That’s why contextual commerce is so important in B2C marketing. What is contextual commerce?

Customer Loyalty 191

Customer Loyalty Improvements Customer Merchant Services 191

GetElastic

NOVEMBER 26, 2018

.  In order to compete, companies must differentiate – and that comes down to the customer experiences they deliver. B2B buyers want  the same digital commerce  experiences they are receiving on B2C channels.  

B2B 136

B2B B2C Mobile Social Media 136